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How to plan the apt digital marketing budget?

Planning a digital marketing budget could be overwhelming. However, a good budget allocation could have a positive impact on your business's success. Know your customer persona and create relevant ad copy so that your content resonates with your customer persona's pain points and thoughts.


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10 Ideas using Digital Marketing Predictive Analytics to Anticipate Your Customer's Next Steps

What are they going to do? Will they stop buying from my company? What will they want to buy in 6 months? You may have asked various of these questions about your business, and while you may not have the right answers by yourself, Predictive analytics can get them all for you. If you want to know the next steps for your customers, check out how technology can help you figure out all of these unknowns.


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10 tips on How to use Twitter Advertising

Twitter is one of the pioneers in terms of social networks, and although there are people who may think that this social network lagged behind its competitors, other experts argue that this social network is still a trend. If you use this social network for your business, don't miss these 10 tips on how to use Twitter advertising.


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5 Business Inteligence Tools to use besides Google Data Studio.

Google Data Studio is a great Business Intelligence tool for our business, but, if you consider yourself a good marketer you should know that Google is not the only platform out there. The BI tools market has grown a lot and with this has arrived a wide variety of platforms that could help your business to grow and succeed, even more than "Mr. Google". Do you want to know these BI Tools, click this article and read more about them.


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Thank You pages: How to generate leads from them?

The thank-you page is the landing page where your prospect is redirected after performing a CTA, and it is one of the most prime times when the prospect may take action. Hence you need to optimize your landing page to impart the most value to your customers and motivate them to purchase or share your brand on social media.


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5 Performance tips to get new clients into Luxury Real Estate websites

Luxury Real Estate is a profitable market for realtors, but you won't get many homebuyers if they don't visit your website. If you want to find new house owners for your properties, check out these 5 performance tips to drive more traffic to your website.


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Is Online the best channel for caregivers and retirement homes?

Retirement homes are a safe place for older adults who need to relax and have a good time. But, how do we market to this elder audience? In their time, TV, newspapers and radio were the main communication channels, so is there any opportunity to use digital media to advertise them? Well, click on this article to find out if Online is the best channel for caregivers and how you can reach your audience with digital marketing.


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How to use Geo-fencing successfully?

Location based marketing has been on the run for several years, but no feature like Geo-fencing has helped more local stores around the world. Allowing local stores to send ads to smartphones close to their zone, this tool can be what you need to drive more customers to your local store. Read more to find out how can you use it!


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AI Chatbots : How could they improve user-experience?

Conversational marketing is revolutionizing the customer service market. The AI-powered chatbots play an essential role in generating more leads, revenue, improving user experience, and saving resources and time.


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How to use AI to Identify “Hot Leads”?

Hot Leads are those customers that are closer to buy our products, they can be all around in our social media platforms and we don't notice them. So, how can we as humans identify all these potential customers? The answer is, with the help of Artificial Intelligence. Let´s find out how this technology can help us identify "Hot Leads"