DIGITAL STRATEGY, TRENDS, & TIPS
Google's Universal Cart went live across Search and Gemini this summer, and most brands still haven't noticed that their product feed quietly became the most valuable asset they own. What changed in 2026, and the three fixes I'd make before Black Friday.
Google's AI Mode ends 93% of searches without a click, AI Overviews now sit on nearly half of all queries, and a core update is coming before autumn. Here's my 90-day playbook for Marketing Directors who refuse to panic — and the client story that proves falling traffic can hide rising revenue.
The New Era of AI Search - How to Prepare Your Business for AI Search With Bruno Gavino
Google just handed marketers the first official dashboard for AI search — and it confirms you can win visibility while losing traffic. Here is my 90-day playbook.
Google just moved the ads inside the AI answer — while 9 in 10 AI Mode sessions never send a click to your site. Here's what I'm telling every client to do in the next 90 days, and what we learned repositioning a retail client for the zero-click era.
Just let the LLM compile your knowledge into a structured wiki first, then answer questions from that compiled artifact.
AI Overviews now appear on 48% of Google searches, killing organic CTR by 61%. Here's why your rankings look fine but your traffic is disappearing — and what to do in the next 90 days.
ChatGPT just lost a quarter of its AI search market share to Gemini and Claude. If your brand only shows up in one chatbot, here's what to do this quarter.
Google just quietly admitted that ranking #1 isn't the prize anymore. I dug into the data, talked to a client who's living this shift right now, and worked out what Marketing Directors actually need to do in the next 90 days — before their traffic graphs start telling the story for them.
Meta quietly changed how it defines and counts conversions — and if you don’t understand the change, your instinct is going to be exactly wrong.
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