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Rebranding Campaign: How to renew your company without losing your audience?

How can you update your company's brand without alienating your audience? Tips for a successful rebranding campaign.


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How to Choose the Right Marketing Attribution Model?

Attribution modeling is a method used in marketing and analytics to assess and assign credit to various touchpoints or interactions that a customer has with a brand or product before making a conversion or purchase.


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Top Tips And Tricks For Creating Tailored Marketing Experiences

Creating personalized marketing experiences is no longer a nice-to-have; it’s a must-have for any successful business. So read on to learn more about creating tailored marketing experiences...


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How SafeOpt Can Help Your Ecommerce Increase Its Revenues

One of the main reasons why so many people decide to establish a company is because they want to boost their current financial situation. And the truth is, in order to run a successful business, you need to do whatever is necessary to sell your services and/or products.


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9 Innovative Solutions That'll Help Move Your Business Forward (in the future)

Come of the the most exciting developments in the world. Today we are going to focus on big picture trends and not on all the specific digital marketing tools we've been using lately


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X: What's new with Twitter's rebranding?

Have you seen Twitter? The microblogging social network changed its logo and name to that of X, and with Elon Musk behind all these decisions, we wonder, what will be new with this rebranding? Find out everything by reading the article!


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Pillar pages: Why are they significant to your SEO strategy

A pillar page is a long-form, comprehensive piece of content that covers a particular topic in detail. A pillar page is the cornerstone of a website's content strategy, providing a foundation upon which other, smaller pieces of content (known as "clusters") can be built.


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Exploring The Benefits Of Transactional Services

Unlike B2C, where emotions often play a significant role, B2B clients typically prioritized efficiency, accuracy, and return on investment.


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The definition of Algorithm: How can you use it for your social media strategy? (Updated)

You may have heard the word Algorithm, but do you really know what does it mean? Where does it come from? And more important, how you can use it for your social media plan? Well, click on this article to find out!


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Digital marketing for hotels: A complete guide in 2023 (Updated)

Digital marketing for hotels needs strategic planning aligned with the business's goals and objectives. Your digital marketing strategy would play a vital role in revenue generation, creating more brand awareness, and improving branding.