Paid Search Campaign Strategy
Search Engines, such as Google, receive tens of thousands of searches per second, and millions of searches per minute. Needless to say, your audience is somewhere in there.
But the Search Engine Results Page (SERP) is a competitive space. How do you get your brand in front of your audience efficiently?
Boosting your website organically through SEO can take months- sometimes even years- to reach the first page, which means missing out on billions of searches and potential customers.
With Paid Search campaigns, you can build agile strategies that work in real-time. Paid Search Advertising, often also referred to as SEA (Search Engine Advertising), or simply PPC (Pay-Per-Click), allows your brand to show up for the Search Terms or Keywords that are most important to your brand, and you only pay when your ad is clicked.
Our Paid Search Campaigns that are built to reflect the conversion funnel, ensuring that your brand is visible for all the important search queries along a user’s customer journey. Since you only pay when your ad is clicked, we can optimize your media spend for results, making sure you get the most out of every Dollar, Euro, or Pound you invest.
Basic Paid Search Campaign Strategy and Management.
Best for small to medium businesses with a defined set of keywords, looking to maintain visibility and optimize ad spend.
22 - 26 hours/month
Medium Complexity Paid Search Campaign Strategy and Management.
Best for medium sized businesses looking to boost visibility or enter a new market.
32 - 36 hours/month
High Complexity Paid Search Campaign Strategy and Management
Best for ecommerce businesses or highly dynamic sites looking to use Paid Search as a primary sales channel.