Transparency is the only way to fair competition.
Transparency is the way to fair competition.
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1. Media rebates (rappel). Agencies often don’t disclose or pass along the rebates (also known as agency volume bonuses, or AVBs) they receive from media companies to their clients.
2. Programmatic fees. Programmatic digital-media buys often carry difficult-to-understand and at times opaque agency fees whose face value is small—pennies per activation—but can add up when the numbers involved reach into the millions.
3. Data and tech sharing/ownership. Agencies often to not give their advertisers full access and ownership to the data and tech assets generated by their marketing activities.
Media transparency is one of the biggest challenges of contemporary media practices around the world, as media outlets constantly experience pressures from advertisers, information sources, publishers, and other influential groups.
To avoid any media biases or publisher privileging, we do not receive rappel, kickbacks, or skim anything off the top of your media investment.
Programmatic advertising is intentionally difficult to measure. With each platform using their own definition of what constitutes as an impression, interaction, or conversion, it can be difficult to clearly track ROI.
Many agencies use this ambiguity to implement additional fees and percentages on top of the client’s programmatic media investment. This leads to disproportionate client privileging based on how much a client is investing in a network.
We ensure a direct communication line between Client and Media Networks, allowing you to account for every cent spent on your Ad Account. We combat publisher ad fraud by using third-party tools to serve as external checks and balances on key metrics such as Viewability.
Media transparency deals with the openness and accountability of the media and can be defined as a transparent exchange of information subsidies based on the ideas of newsworthiness.
Media transparency is one of the biggest challenges of contemporary media practices around the world, as media outlets constantly experience pressures from advertisers, information sources, publishers, and other influential groups.
To avoid any media biases or publisher privileging, we do not receive rappel, kickbacks, or skim anything off the top of your media investment.
Many agencies use this ambiguity to implement additional fees and percentages
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