DIGITAL STRATEGY, TRENDS, & TIPS
Google just handed marketers the first official dashboard for AI search — and it confirms you can win visibility while losing traffic. Here is my 90-day playbook.
Google just moved the ads inside the AI answer — while 9 in 10 AI Mode sessions never send a click to your site. Here's what I'm telling every client to do in the next 90 days, and what we learned repositioning a retail client for the zero-click era.
Just let the LLM compile your knowledge into a structured wiki first, then answer questions from that compiled artifact.
AI Overviews now appear on 48% of Google searches, killing organic CTR by 61%. Here's why your rankings look fine but your traffic is disappearing — and what to do in the next 90 days.
ChatGPT just lost a quarter of its AI search market share to Gemini and Claude. If your brand only shows up in one chatbot, here's what to do this quarter.
Google just quietly admitted that ranking #1 isn't the prize anymore. I dug into the data, talked to a client who's living this shift right now, and worked out what Marketing Directors actually need to do in the next 90 days — before their traffic graphs start telling the story for them.
Meta quietly changed how it defines and counts conversions — and if you don’t understand the change, your instinct is going to be exactly wrong.
The next 18 months belong to people who can use LLMs to amplify their expertise without outsourcing their credibility.
Google’s March 2026 core update shifted the entire digital marketing landscape away from generic AI content toward authentic expertise. Here’s what actually works now, and how this changes everything for marketing directors.
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