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Is Google using Bounce rate as a new tool?

Sometimes users enter your website, look at it for just a few seconds and then leave without doing any action. This bad reaction from them is called "Bounce Rate," and it's something Google takes into count for your SEO. How does it work? How can you improve your Bounce Rate? What are the causes? Check all the answers reading this article!


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How to benefit from Social Stories? Are all Social Stories the same?

Social stories are tools that we use to show our daily life and interact with our followers. But how can your brand benefit from this feature? Also, are all social stories the same? As we always say, every social media has its own strategy, and in this article you will find out how to take advantage of social stories in the most used platforms.


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How to list a business on Google My Business?

When you optimize your Google business profile, there is a high probability that you could experience an improvement in the engagement rate. Here are the steps to list your business on Google My Business:


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5 tips on Youtube video SEO.

SEO can be used for improving the visibility of your website or your blog, but did you know that it is also helpful for your YouTube channel? Let's see how you can improve your YouTube rank in this article.


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5 tips on finding the right channel to engage with that specific audience

Digital marketing offers us a wide range of options when it comes to channels to convey our message. However, how do we reach our specific audience? In this article, you will know how to identify which channels are best suited to your potential customers.


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How can FMCG companies keep up the increase in sales after COVID 19?

Food, drinks and health care products, all of them are provided by FMCG. While this industry has adapted its strategy to deliveries and online stores, a new sun rising is on the horizon, and sooner or later, the pandemic will be over. So, what are the next steps for this type of business when that moment arrives? If you are interested, click this article and find out more information on this topic.


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The third generation audiences and how to market them

Millennials and Generation Z... Who understands them? Being the next generations in the workforce they are occupying a greater space in every market and you should know how to market them. Knowing their characteristics and what they really care about is the first step to build a great marketing strategy for them.


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How to get new patients to your Cosmetic Surgery clinic?

The amount of people wanting to get plastic surgery has increased in recent years. With this tendency, Cosmetic Surgery Clinics are looking for the right marketing strategies to engage with them, and this article will show you all the information you need for your aesthetic business!


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10 tips on Programmatic Advertising

Programmatic advertising has increased the efficiency of marketers as they can quickly bid on premium inventories in real-time and track their performance.


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10 tips on using Personalization in your Email Marketing

You shouldn't be shocked by the statistic that emails with a personalized email subject tend to have 50% higher open rates than the general sales email. Here are ten tips for email personalization.