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How to plan the apt digital marketing budget?

Planning a digital marketing budget could be overwhelming. However, a good budget allocation could have a positive impact on your business's success. Know your customer persona and create relevant ad copy so that your content resonates with your customer persona's pain points and thoughts.


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10 tips on How to use Twitter Advertising

Twitter is one of the pioneers in terms of social networks, and although there are people who may think that this social network lagged behind its competitors, other experts argue that this social network is still a trend. If you use this social network for your business, don't miss these 10 tips on how to use Twitter advertising.


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Thank You pages: How to generate leads from them?

The thank-you page is the landing page where your prospect is redirected after performing a CTA, and it is one of the most prime times when the prospect may take action. Hence you need to optimize your landing page to impart the most value to your customers and motivate them to purchase or share your brand on social media.


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Is Online the best channel for caregivers and retirement homes?

Retirement homes are a safe place for older adults who need to relax and have a good time. But, how do we market to this elder audience? In their time, TV, newspapers and radio were the main communication channels, so is there any opportunity to use digital media to advertise them? Well, click on this article to find out if Online is the best channel for caregivers and how you can reach your audience with digital marketing.


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How to use AI to Identify “Hot Leads”?

Hot Leads are those customers that are closer to buy our products, they can be all around in our social media platforms and we don't notice them. So, how can we as humans identify all these potential customers? The answer is, with the help of Artificial Intelligence. Let´s find out how this technology can help us identify "Hot Leads"


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Local SEO Services: 5 Do It Yourself tricks Business needs

Local SEO is crucial for the growth of a local business as it helps get exposure to the local audience. Ensure that you have correctly listed your website on online directories and have a proper Google map location.


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Is Google using Bounce rate as a new tool?

Sometimes users enter your website, look at it for just a few seconds and then leave without doing any action. This bad reaction from them is called "Bounce Rate," and it's something Google takes into count for your SEO. How does it work? How can you improve your Bounce Rate? What are the causes? Check all the answers reading this article!


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How to benefit from Social Stories? Are all Social Stories the same?

Social stories are tools that we use to show our daily life and interact with our followers. But how can your brand benefit from this feature? Also, are all social stories the same? As we always say, every social media has its own strategy, and in this article you will find out how to take advantage of social stories in the most used platforms.


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How to list a business on Google My Business?

When you optimize your Google business profile, there is a high probability that you could experience an improvement in the engagement rate. Here are the steps to list your business on Google My Business:


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5 tips on Youtube video SEO.

SEO can be used for improving the visibility of your website or your blog, but did you know that it is also helpful for your YouTube channel? Let's see how you can improve your YouTube rank in this article.