Digital Marketing Strategy

08 Nov , 2021

How to Generate new leads and customers with Target ROAS?

Bidding strategies are strategies that leave the work of getting new leads or conversions to Google's artificial intelligence, and Target ROAS is one of these. However, you may be unsure if you should use this technique and, if you decide to do so, how you can get new leads using it. Well, we invite you to click and get all the answers to these questions!

26 Oct , 2021

5 alternatives to Google Analytics to use in your Digital Marketing Store.

Google Analytics is the old reliable. It has always provided us with valuable information about our audience and how they interact with our website or applications, but there is much beyond this platform. Do you want to know them? Click on this article and check out the five alternatives to GA.

19 Oct , 2021

Paid advertising: Your guide to driving conversions

Paid advertising could help you get audience exposure at your preferred digital marketing channel and time. You must be sure that you know your customers well as it would facilitate your chances of communicating with your target audience at their preferred time and channel.

30 Sep , 2021

Lead Generation: A complete guide explaining what, why, and how.

Lead generation is crucial for the success of your business, and hence you must have a proven lead generation strategy to excel.

18 Sep , 2021

Digital Marketing Best Practices | 8 tricks to improve results

The digital marketing best practices could help you successfully connect dots, scale successful ideas, and find new ways to communicate with the audience.

11 Sep , 2021

How to plan the apt digital marketing budget?

Planning a digital marketing budget could be overwhelming. However, a good budget allocation could have a positive impact on your business's success. Know your customer persona and create relevant ad copy so that your content resonates with your customer persona's pain points and thoughts.

05 Sep , 2021

10 tips on How to use Twitter Advertising

Twitter is one of the pioneers in terms of social networks, and although there are people who may think that this social network lagged behind its competitors, other experts argue that this social network is still a trend. If you use this social network for your business, don't miss these 10 tips on how to use Twitter advertising.

28 Aug , 2021

Thank You pages: How to generate leads from them?

The thank-you page is the landing page where your prospect is redirected after performing a CTA, and it is one of the most prime times when the prospect may take action. Hence you need to optimize your landing page to impart the most value to your customers and motivate them to purchase or share your brand on social media.

25 Aug , 2021

Is Online the best channel for caregivers and retirement homes?

Retirement homes are a safe place for older adults who need to relax and have a good time. But, how do we market to this elder audience? In their time, TV, newspapers and radio were the main communication channels, so is there any opportunity to use digital media to advertise them? Well, click on this article to find out if Online is the best channel for caregivers and how you can reach your audience with digital marketing.

18 Aug , 2021

How to use AI to Identify “Hot Leads”?

Hot Leads are those customers that are closer to buy our products, they can be all around in our social media platforms and we don't notice them. So, how can we as humans identify all these potential customers? The answer is, with the help of Artificial Intelligence. Let´s find out how this technology can help us identify "Hot Leads"

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