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10 tips on How to use Twitter Advertising?
Twitter is a place where every trend is on, whether pop culture, global news, or digital marketing.
This social networking platform can be considered as one of the pioneers for all the digital marketing culture. You could put social media platforms like Facebook or Instagram, while MySpace... well, that's just part of the past.
With over 326 million Twitter users, there is a good chance that a good amount of new customers are tweeting on this platform, and of course, you and your business may be looking for an RT or a like from these users.
So, you may be wondering, how can you reach more customers on Twitter? How?
Well, don't ask anymore because, in CodeDesign, we'll offer 10 tips on how to use Twitter advertising.
Evaluate your Twitter Account
First, you have to know what is working on your account. For this, you have to keep track of:
- Best performing hashtags
- Best performing tweets
- Analyze your individual audience
When you audit your complete profile, you get valuable information on the type of tweets your consumers like. With that on the table, you can start to create a new strategy that fits perfectly with your audience preferences.
If you want to evaluate your Twitter account, go to the settings options to find these statistics and set an interval of time to discover your data.
You can also find good information on Twitter Analytics.
Follow Like-minded users
To be big on Twitter, you have to follow those accounts that reference your niche, the "Like-minded" accounts.
Following big companies of your niche and even your competitors can give you a good list of new customers. Their followers are looking for the same services you are providing, and it is a great idea for studying your competence.
Now, this is a great way to engage with users. If you see a tweet from another account that really resonates with your business values or services, click retweet, and you will start engaging organically with many more followers.
Create a good profile
So let’s start first with the visual aspect.
To decorate your Twitter profile, you can put a cool visual of your logo on the background or the main colours that certificate your business; then, in the profile photo, set the main logo of your company, so everybody will know they have found your company.
Try to look for an easy-to-remember username and also something that is not so complicated to write.
Set all the important information on your bio. What is your company about? What can you offer? Some important goals you accomplish and the direct links to your other social accounts. Include your physical location if you have one; you can also use “worldwide” or post a phone number.
Companies tend to use the three main social platforms: Twitter, Facebook, and Instagram. Of course, all of this really depends on where your target audience is, but these may be the most popular for most businesses out there.
Now, your Twitter profile should be in tune with your other platforms, both visually and in content information. This is a key factor for your branding. Here is a complete guide on Amazon Listing Optimization.
Use hashtags and top trends
Tweets with hashtags tend to get more likes and views, but this doesn't mean that you will use all your 280 characters for hashtags. To do it right, you have to put them #intherightplace.
Hashtags allow reaching users who may not hear from you before but are looking for trends in your niche.
Another great idea that has been used by many companies is creating their own hashtag, and if the hashtag is famous a retweeted enough, it can become a #trend. Also, focus on the digital marketing funnel while creating the content.
Don't just sell. Teach your audience.
We know that our main goal is to sell our services, but our audience is interested in our products, and they also want to know more deep information about our niche to engage more with our company.
Don't make your Twitter account an Amazon feed, and it will make them feel that your Twitter is just spam. Instead, talk about some cool information about what your services can do for customers, what their origins are, which brands use it, and the list goes on.
When users engage with your content, they will be more likely to become new buyers.
Share useful content
Like any social media feed, Twitter is full of alarming news, unmissable offers from large companies and the odd meme that will make you give RT without thinking.
So how do you stand out from all the content?
As we said in the previous tip, the idea is to inform the public with information that only you can provide, data that immediately attracts attention as soon as they see the header of the tweet. To get the information your audience needs, you can look for trends in your niche, a basic SEO tactic.
Create Twitter list
With Twitter List, you can organize a group of accounts to put them in different categories. This is helpful if you have different subcategories in your target audience and want to see how they interact with your content.
Let's take CodeDesign as an example. In a Twitter list, we could make a list for SEO, Digital Marketing Agencies, email marketing and PPC advertising - pretty much as we do with our blog. With every category, we can check out how and which followers interact more with every specific topic and see how we can reach them to convert them into new customers.
Use Promoted Tweets
With Promoted tweets, your posts can appear in the Twitters streams or search for specific users. This is useful if you are looking for new visits on a specific webpage. The only thing you have to do is pay a monthly fee for promoting this tweet.
Once you do this, the platform will put your promoted tweet in a daily campaign for the specific audience you choose in your settings.
Use Twitter Ads
If you are looking to grow your followers and brand awareness for your company, Twitter ads are a great option. Every social media platform has its own adoption, and if you are using different types to achieve your marketing goals, this is a great option for you.
What you have to do is decide between the audience you want to reach. Once you have done this, find the objects you want to achieve, whether website conversions, app install or video views.
Create a weekly Tweetstorm
Tweets are short, only 280 characters, and sometimes it is difficult to agglomerate all the information in just one of these formats.
However, the tweetstorm is a practical strategy that allows you to split a large article into a thread of tweets. In this way, if we were to tweet the 10 tips for Twitter Advertising we would start with a headline tweet that catches the attention of our users, for example:
Do you want to achieve greater #engagement on Twitter? Let's talk about the 10 most effective tips for advertising on this platform...
Following this tweet we will continue to cite it, giving tweet by tweet all the recommendations that we have given in this article.
This makes life easier for our users, since they get all the information in a single thread, without going to any extra link or article. This does not remove the possibility of bringing more traffic to your website, since if the Twitter users are interacting, you can hook them at the end with a call to action to your page, schedule a consultation with your company or the page of your next product.
This generates more content for your audience and if they like your tweetstorm enough, rest assured that they will not hesitate to continue looking for more valuable content in your account.
Be persistent and schedule a special day in your week for these tweeted articles.