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How to Choose the Right Marketing Attribution Model?

Attribution modeling is a method used in marketing and analytics to assess and assign credit to various touchpoints or interactions that a customer has with a brand or product before making a conversion or purchase.


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Pillar pages: Why are they significant to your SEO strategy

A pillar page is a long-form, comprehensive piece of content that covers a particular topic in detail. A pillar page is the cornerstone of a website's content strategy, providing a foundation upon which other, smaller pieces of content (known as "clusters") can be built.


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Digital marketing for hotels: A complete guide in 2023 (Updated)

Digital marketing for hotels needs strategic planning aligned with the business's goals and objectives. Your digital marketing strategy would play a vital role in revenue generation, creating more brand awareness, and improving branding.


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Digital Marketing Funnel: What is it and how to optimize conversions

A digital marketing funnel is the visual representation of the steps a customer takes in the customer journey. The most crucial step in the customer journey is understanding your target audience's pain points and figuring out how to help them and communicate the value to them.


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Color Psychology: How can you use them effectively in Marketing and Branding?

Sometimes we don't give enough importance to color within marketing, but believe it or not, all these shades significantly affect how our consumers perceive us more profoundly. That is why we will show you how to use colors in your branding and marketing to generate the desired effect on your audience.


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Hashtag Strategy: A complete guide for every social media platform. [Updated]

Hashtags are in almost all social networks and even then you may not be sure how to use them. How many hashtags are okay? What words should I use? Are they the same for all networks? If you want answers to all these questions and take your social networking game to a new level, click on this article and learn everything you need!


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Digital Marketing VS Traditional Marketing: What is better for you in 2023

Traditional marketing is static, whereas digital marketing is dynamic. To choose the right one, here is a complete descriptive comparison between traditional marketing VS digital marketing


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The Importance of Strategic Planning in Digital Marketing Campaigns

The key to a successful digital marketing campaign is strategic planning.


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How to Get More Landlords Through Digital Marketing

Read our five step digital marketing for estate agents guide to learn how to get more landlords using your letting agencies services.


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Best alternative Search Engines (updated)

Google works for everyone, but... Is there any other platform that could do its job? Could it be better? There are many search engines around the world wide web, and while none of them are as famous as the giant "G," some of them offer features that could beat the master search engine in some aspects. Want to check them out? Click this article right now!