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Pitching Investors VS Pitching Customers: What's the difference?

Have you ever wondered how you could pitch your startup to a customer and an investor? These two pitches have some differences in the way of persuading this audience, and if you want to deliver the right message right, you need to understand how both of them work. Find all the information by reading this article.


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Measuring and Analyzing your marketing efforts

Some businesses may avoid measuring and analyzing data due to its misunderstood. Regardless, if you don't evaluate your marketing efforts based on analytics, you may lose many chances to improve your B2B business. To help you with this, we created this article to show you how important this part of marketing is, what data you should keep track of, and how to use it to improve your strategies.


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Account-Based Marketing (ABM) for B2B companies.

As a B2B business, what would you consider better, the number of clients you could have or their quality? If you say quality, then Account Based Marketing is the right strategy for your business, as it aims its tactics at getting to the right accounts and not all of them. If you want to learn more about this, click this article and learn more!


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Digital Marketing Strategy: 10 Tips for Beginners. (Updated 2023)

Even though digital marketing has been proving its effectiveness for over a decade, it is never too late to start applying this form of marketing to your business. In this article, we share the ten tips you should have on hand in addition to their importance.


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Utilising video marketing to showcase senior living facilities

Video marketing is a powerful tool for showcasing senior living facilities and creating an emotional connection with the audience. By creating informative, authentic, and emotionally appealing videos, senior living facilities can effectively highlight their offerings and build trust with prospective residents and their families.


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Digital Strategy: How a digital marketing agency could help?

A digital strategy is a comprehensive plan that outlines how a business can leverage digital channels to achieve its goals and objectives. Learn how a digital marketing agency could help you achieve your marketing goals.


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Omnichannel Marketing: Create a seamless customer experience across all channels.

An omnichannel strategy seeks that the experience of your brand is the same in all its channels and platforms in which they look for you. Many clients find it uncomfortable to feel that they are talking to two different brands when interacting online and on the web, or even that your website does not have a mobile version to access from anywhere. In this article, we will show you how to implement this strategy for all channels and platforms, including online, mobile and in-store.


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11 Marketing tactics to improve senior living occupancy (Updated)

Sometimes we may think that due to its age, it is not wise or even counterproductive to seek to increase the occupancy of your senior living house through the digital touch. Still, the reality is that this can be one of the most effective ways to achieve this goal. If you want to know how to do it, click on this article to learn more.


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Business development strategy - Scaling Up for Success

Business development involves a vast array of concepts, strategies, and actions that a business owner and management undertake to enhance the overall performance of their organization. These efforts may include diverse aims, such as boosting sales, broadening the company's reach, forming strategic alliances, and improving profits.


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The Ultimate Guide To TikTok For Brands and Artists (Updated)

TikTok has the potential to connect artists with millions of fans daily. Know what's trending, use the right hashtags, and create content that is specifically catered for your target audience to engage and converse with them.