19 min to read

Hashtag Strategy: The most effective guide for every social media platform. [Updated]


Before Twitter, this "#" symbol just meant either a number or used to weigh pounds. Suddenly, hashtags became a tool that allows marketers and users to check information on specific topics or let brands know how their business is performing on social media.

Starting as a unique feature for the old Twitter, hashtags were so valuable that all their counterparts for that time, Facebook, Instagram, YouTube and LinkedIn, didn't doubt applying them on their platforms, and even the newest kid on the block, TikTok, didn't think it even twice on putting them on their social media arsenal. After all this time of new features and strategies, are hashtags still relevant? 

The correct answer is YES, THEY ARE. We'll give a detailed hashtag strategy for every social media platform.



Hashtag Strategy - A big Hashtag sign with shining lights,

Source: Unsplash.

What is a "#"?

A hashtag is a keyword or phrase that is preceded by a hash symbol "#" to introduce a theme or topic on social media. This helps you classify each post on your social networks in your business category, facilitating access to those interested in those topics.

For example, if your business is #RealEstate, all you have to do is write it in the caption of your post so that the algorithm groups your content with other similar publications.

The idea of this portal for any content was suggested on August 23, 2007, when social media influencer Chris Messina proposed using the symbol "#" for future tags with a tweet. 

When the idea came to Evan Williams, one of Twitter's creators, he thought it wouldn't be appropriate for the platform since it could cause technical issues, but he couldn't have been more wrong.

In a Quora post on "How did the idea of hashtags originate in Twitter?..."  Chris Messina said his goal was to provide Twitter's community with a way to organize themselves. By that time, workers on Twitter looked at Flickr's model as an inspiration due to its web-based group systems. Still, it wasn't an option since most of Twitter's usage happened on SMS or low bandwidth channels, which makes group management impossible.

Because of this, the best solution was to embed the group token in tweets and use a "track" functionality to follow the topic. This way, users could create a new group by simply tweeting a word. 

The reason behind the # symbol was that it was a well-known convention in Internet Relay Chat channels and on Jaiku, an old social media microblogging and lifestreaming platform that was pretty similar to what then became Twitter. Thus, with this tool, any user could join the #conversation much simpler and more effectively.

Hashtags had the ability to ease spammers who could use them due to their popularity, so they abandoned them and moved on quickly. According to Chris, the ephemerality of hashtags is what makes them easy and compelling to use on a massive and fast-moving platform like Twitter.

...I never imagined that hashtags would catch on as they did — especially since Ev specifically told me that Twitter would instead use machine learning to group tweets and that hashtags were too "nerdy" to ever go mainstream. - Chriss Messina.

Hashtags were an excellent impulsor for Twitter's popularity as these portals let people stay on top of the news worldwide. By the late 2000s, news like Michael Jackson's death in 2009 went all out on the social platform, and people could RT or comment about it.

Historically the "#" symbol was created by Bell Labs employee and inventor Don MacPherson, and they used it for teletype code. The idea behind this symbol was an 8 with two horizontal lines in the middle, and it tried to resemble a pound sign or hash mark. It wasn't until 2014, when the Oxford English Dictionary added hashtags within the context of social media, that we know now.

Almost 16 years after its invention, the hashtag has reached networks like Instagram, Facebook, TikTok, and even YouTube, but after so much time, and with a digital world that changes drastically every year, we must ask ourselves...

Are hashtags still relevant?

Well, yes, they are. Still, we have to clarify some details about hashtags, their relevancy and if they work or not.

Within some content creators, there's a growing debate on whether you should or not use hashtags anymore. Some larger-than-life influencers and brands no longer use them, and maybe they could grab on that biased opinion to give a false conclusion about this topic.

To stay clear from the top: Hashtags won't be the trampoline to success for your social media. But, please wait, don't close the article. Yes, indeed, they are very useful for most social media platforms.

See, it seems a little bit pre-historical when we saw those posts with dozens of hashtags putting #Instagood, #Viral, #TBT, and the list of cringey keywords goes on. In its early stages, many content creators believed - wrongly - that it was simple math:

The more hashtags you put, the more popular you'll become.

And for those brands or "influencers" that choose this strategy, we have to say: No, you're using your hashtags wrong. 

Now, whether they are still super relevant or not is not the case, since relevancy is not what will make them useful. It is more the strategy you apply to those "hash."  If hashtags are still there, we can take advantage of them and not miss them.

 Larger-than-life influencers are on the top of Mount Olympus, and they could even put a video of themselves with 0 strategy and no hashtags, and they could still become viral. 

Nevertheless, for brands that are still growing, hashtags are a great gateway to open themselves to a broader audience, and even these larger-than-life accounts that we mentioned before can benefit from something that we'll discuss more on later, the branded hashtags.

But if you still want some more convincing, some of the benefits of #'s your social platforms are:

  • It's free promotion
  • It helps you monitor your reputation by tracking what people are saying about your business.
  • Stand out from competitors
  • Build a community
  • Build brand awareness
  • More engagement
  • Shows support for social issues
  • Help users find you

No matter how much time has passed, hashtags will still be relevant for our strategies, and for you to take advantage of their full potential, we'll show you how to use them for every platform.

But before going through each platform, let's grand some basic hashtag ideas.


What makes a good hashtag?

Before discussing each platform, getting basic information on what makes a valuable hashtag for your brand is a good idea. 

Make short and memorable hashtags.

Although hashtags' lengthiness could vary from every platform, if you want people to use them and start a constant conversation, the best option is to make it short. Nevertheless, if it's a good catchphrase, the "memorable" factor comes into place, so it depends on your situation.

As for how many hashtags you should use for each platform, Flexisource IT recommends:

  • Twitter: 1 to 2 #s per post.
  • Facebook: 2 to 3 #s per post.
  • Instagram: 3 to 5 #s per post.
  • Linkedin: 1 to 5 #s per post.
  • TikTok: 2 to 3 #s per post.
  • YouTube: 3 to 5 #s per post.

Not overused.

Rather than what "the instinct" might tell you, popular hashtags aren't the best ones and here's why?

When you get into the pool of popular hashtags, your company can get lost in the sea of similar businesses. When hashtags are in high demand, your chances to differentiate yourself from all those companies are less, so it isn't wise to only use these hashtags. But we want to emphasize the word "ONLY." Keep with us in this.

Popular hashtags aren't useless, they are an option to enter in the pool we mentioned before, but then, you should diversify to other less popular hashtags. This way, you're in both the most popular and the more "exclusive" pools.

Limited numbers.

Each platform has a limit for each description, so there's a recommended letter number to create a better post description. According to the source we mentioned, these are:

  • X: 6 characters per #.
  • Facebook: 15 characters per #.
  • Instagram: 21 to 24 characters per #.
  • Linkedin: 11 characters per #.
  • TikTok: 12 characters per #.
  • YouTube: 10 characters per #.

How to use Hashtags for Social Media?


Instagram Hashtag Strategy - Instagram's logo.

Source: Pixabay.

Instagram is the social media platform we meant when we talked about content creators saying that hashtags no longer matter in there.

But is it true?

Well, everyone has their own experience, and everyone can have their opinion. It's totally respectful. How do they back up this argument?

Some creators say that Instagram's algorithm cares more about SEO practices nowadays and that a # in front of that word won't make any difference.

Instagram's algorithm is a pretty tricky mystery to figure out, but if there's something that this software loves more than keywords and #'s, it's engagement.

The business behind social media is attention, and when this algorithm perceives that content has more views and engagement than any other, it will pass it to the top so everybody can keep watching it. To remove some doubts, we recommend reading The Definition of Algorithm: How Can you use it for your social media strategy? 

Nonetheless, how do we back up our arguments? Well, in Codedesign, we do it with data.

According to Comparecamp, posts with at least one hashtag can get 29% more interactions, while those that use 11+ hashtags can augment this percentage to 79.5%. Now calm yourself down because this statistic has a trick on it, and it only works for accounts with 1,000 or fewer IG followers.

Based on this, we can confirm that hashtags are an excellent strategy for brands starting or wanting to keep growing. 

It's also good to point out that using 11+ hashtags isn't the best strategy, as we always said that too many of these can be detrimental too.

Now, when we talk about medium size accounts, those going from 5000 under have a good result when they place their hashtags on the caption, with an increase in the reach rate of 36.85%. Curiosily, these rates are significantly lower when large accounts, from 50k to 100k followers, do the same, with a rate of 21.43%.

Whatever the number of followers or your overall Instagram hashtag strategy, we'll discuss the best ways to enhance it.

Perform a # Research

The first step is close to what we do in an SEO strategy. Looking for hashtags is similar to looking for keywords; ultimately, they're both indistinguishable siblings. Just one of them has a # in front. 

To perform this hashtag research, start studying what your closest competitors are doing, more so those with a similar follower account than you, because you could get confused if you see big brands not using them.

Once you find a common trend among those hashtags, start using them creatively, whether in your caption or at the end of it.

Instagram hashtag tools are another great way to discover what works for your industry, so check out some of them in this link.

Follow Hashtags

Yes, hashtags can be followed, and it's a great way to stay on top of what people are talking about your niche and use it as an advantage for your company's strategy.

Mix Popular with Long-Tail Hashtags.

As we said in previous tips, popular hashtags may be the first thing you think is going to work, but is quite the opposite. These hashtags are too tough to compete with, you get into a huge pool of people wanting to show their bests, and chances are that it will be more difficult to get the casting for the chosen company. Nevertheless, don't abandon them. Use them less.

Instead, you can compete with less popular hashtags but with a decent amount of following because there is more chance to shine on these pages.

Now, what is beneficial for you is to use long-tail, more elaborate hashtags. So, it's easier to compete for #DigitalAgenciesPortugal than to go for #DigitalAgencies, because it delimits your target audience.

And you may be wondering, what is the right amount of hashtags per post?

We got you covered on this!

While Instagram allows you to put 30 hashtags, this is a big NO for a good strategy - remember, we said that adding too much is a little cringey for users. Stay with 3 to 5 hashtags.

A good match for your Instagram posts could be:

2 Long-tail + 1 Popular = Succesful post!

Don't use Repetitive or Banned Hashtags.

So, if you found the right hashtags for your reach, it seems like a good idea to use them in every post you make, but let us tell you, this is a wrong move. According to  Instagram’s community guidelines, "posting repetitive content or comments is not okay," so repeating your hashtags may get you penalized by the algorithm.

On the other hand, there are banned hashtags, which are the ones that got cancelled by the platform due to polemic publications with these. This is because Instagram cares about the user experience, and when some posts are reported, the platform checks the hashtag used and started cancelling them. The topics around these hashtag types tend to revolve around sexual themes, drugs or overused cringey hashtags. If you "dare" to use one of this your post we'll go straight down to the forgotten posts. To help you avoid these we give you a list based on The Instagram Banned Hashtag List 2023 from INSG:

  • #adulting
  • #always
  • #beautyblogger
  • #brain
  • #desk
  • #direct
  • #dm
  • #elevator
  • #hardworkpaysoff
  • #instasport
  • #killingit
  • #loseweight
  • #master
  • #mustfollow
  • #mileycyrus (This one is unexpected)
  • #mirrorphoto
  • #models
  • #nasty
  • #newyearsday
  • #pornfood
  • #skype
  • #snap
  • #snapchat
  • #snowstorm
  • #tag4like
  • #tagsforlikes
  • #workflow

Create a Branded Hashtag

But why should you use repeat or banned hashtags when you create your own?

Branded hashtags are unique for you, and once you start using them, you can open a whole conversation just based on your brand, product or persona. 

That's why they are so helpful for brands as it allows them to not compete with any other, and if people want to learn more about you can look straightforward for your hashtag.

Hashtags groups are like pools. When you compete for a hashtag like #B2B for example, it's fear to say that there is a huge amount of people inside this pool, and when people want to find out about your product or service within that pool full of people, it will be harder for you to get discovered.

But, with a branded hashtag is fear to say that you create a "private pool" or "jacuzzi" where once people enter it, we'll only hear about what your brand wants to say or what users are saying about you.

These are so useful that even Compare Camp statistics say that 7 to 10 hashtags are branded.

Source: Unsplash.

Use Hashtags in your Stories.

Including hashtags in your stories is another great idea to get to a wider audience. To do it, tap to add a sticker and then select the hashtag sticker, as you begin to write it many options will show for you to choose from. Then, depending on the quality and engagement of your media, Instagram's algorithm will show your content to more or fewer users. 

Why are my Instagram hashtags not working?

If your posts are not getting too many likes, you may have got shadowban. When this happens, only your followers can see your posts, but no new ones will, and your post won't be on the hashtags page. This issues with hashtag search or even a result of spammy behaviour.

To solve this, go to the "Report a problem" feature" and say that "your post isn't showing in the hashtag feeds" instead of saying, "you got shadowbanned." 

Also, we have to say that due to Instagram's new algorithm, photos are not losing popularity against reels, mainly because the company wants to take the throne from TikTok, so this is another reason photos aren't getting too many likes. If you want more info about this, check the Instagram section of this article.

Top B2B Hashtags

For all business owners, here is a list of the best hashtags for your brand, according to Hootsuite.

  1. #business (101M)
  2. #entrepreneur (93M)
  3. #success (82M)
  4. #onlineshop (70M)
  5. #smallbusiness (104M)
  6. #marketing (69M)
  7. #branding (38M)
  8. #marketingdigital (39M)
  9. #innovation (14M)
  10. #ecommerce (12M)

Types of Popular Instagram Hashtags:

  • Product Hashtags: Basic words to describe your product or service like #sweater #handbag.
  • Niche hashtags: You can use these to show where you fit in your industry's context like #foodblogger or #weddinhphotographer.
  • Community hashtags: There is a high chance that your community exists on Instagram, and by using hashtags like  #gardenersofinstagram or #craftersofinstgram, you can find them.
  • Special event or seasonal hashtags: Hashtags like #thanksgiving or #offersday
  • Location hashtags: While adding the location to every post is great for reaching people within your zone, using hashtags like #londoneats or #portugalbar is excellent for getting discovered.
  • Relevant phrase hashtags: These types of hashtags can combine any hashtag above and are usually referred to as common phrases people look for when asking for existing communities #cakelovers or #becreative.
  • Acronym hashtags: Maybe you're familiar with hashtags like #TBT for Throw Back Thursday or #OOTD for Outfit Of The Day.
  • Emoji hashtags: Any emoji like  #shoes👟.

#X (Bye bye Twitter)

X Logo - Black background with X in white.

Source: Unsplash.

X? Wait, what is this? Is this a new social platform? One more? Do you have to create a new platform?

No, relax. This is Twitter now.


Well, yes, indeed. The bluebird is gone; RIP.

If you aren't up to date with news, we'll refresh for you. 

Last year, excentric billionaire Elon Musk wanted to buy Twitter, and what was pure gossip and rumors the previous year became a reality when he finally bought it. Since that time, many things have happened, Twitter went through some weird changes that left users mad with Elon's modifications, but recently two events shook Twitter's ecosystem and changed it maybe forever.

The first one, Mark Zuckerberg, the other multi-millionaire eccentric, created Twitter's direct competitor, "Threads," a microblogging platform that is the same as Twitter. After this low punch from his counterpart, tension and Tweet battles happened on social media and these two billionaires we'll handle it on a boxing fight. Yes, this thing is 100% real.

Aside from this surreal conflict between two billionaires, Musk surprised Twitter users when the social media changed its cute logo to a black and white X. Nothing else, just changed it. Musk's plan for this new rebranding is supposedly to transform X into a super app with more options for users. Meanwhile, we'll keep you informed on this topic in future articles.

As we return to the topic, it may be too early to say how these changes we'll affect hashtag strategy, but meanwhile, we provide you with the best tactics you can use for it.

Talk about Popular Events or Trending Hashtags.

Twitter is the best place to comment on events in real-time. Instagram, Facebook, and Tiktok take a bit longer to join the conversation than shows or feeds, so Twitter is the best place to join the debate.

For example, the #Oscars, in an attempt to regain more audience, decided to open a new category of awards in which fans choose their favourite movie, and the same vote is done via Twitter.

Regardless of your niche, it doesn't hurt to comment on pop culture since what connects you to your users isn't only the brand and the business but also the opinion you have as a brand so... What was your #favoritemovie of 2022?

The same goes for trending hashtags. Give what you would consider your brand's opinion on those conversations.

Promote Brand Campaigns

The same idea as branded hashtags. The point is to create a conversation around a new product or campaign, so you can gauge the buzz around your brand by using hashtags with the name of your product or specific campaign.

It is the best way to become a trend and, at the same time, study how they are reacting to your product live. Also, remember to make them easy to write and memorable so that users can get into your trend quickly.

Make a partnership with influencers.

Influencers are the best spokespersons for your brand, so allying with them will give you a much greater reach for your brand. However, like any alliance, the values of your brand and that of the influencer must go hand in hand, so you should research which internet celebrities are in your niche.

If you're short on budget and can't count on one, your best option is to encourage your followers to create content with your hashtags. When you generate the need for users to retweet or create content based on your brand, you are doing free advertising, which is priceless!

Try Location Hashtags.

For international brands, it's always a good idea to use hashtags for every country or location you are in, as this will let people from those places get to know more about your brand. If this hashtag location strategy goes hand in hand with an event for that specific place, you can even augment your chances of reaching new customers within that zone.

If Hashtags aren't Necessary, Avoid Them.

In the previous examples, we talked about the practical uses of hashtags. On Twitter, sorry, X, hashtags are helpful to get into a conversation, start a new one, or let people know about your event or change of location.

Regardless of this, if a Tweet doesn't necessarily need a hashtag, you can as well avoid it. 

As good marketers, we have to know when it's helpful to apply a tool, and depending on the case, you can make the right choice.

When you just write hashtags more of a necessity than strategically, X algorithm can detect it as spammy content, and people also get confused at looking at too many #s without a proper introduction.

Similar to Instagram, this algorithm focuses more on quality content, and based on interactions, it will place your tweet in a better or worse position.


Use hashtags wisely, not as a duty.

The DON'Ts for Twitter #s

  • Don't use too many hashtags. With just two good ones per tweet, you are fine.
  • Don't expect people to use your hashtag without reason.
  • Don't put space on a hashtag.
    • ✅: #DigitalMarketing
    • : #Digital Marketing
  • Don't write in CAPS LOCK

Popular B2B hashtags on Twitter

  • #Leadership
  • #Management
  • #Business
  • #Marketing
  • #Entrepreneur
  • #Startup
  • #SmallBiz
  • #Success
  • #Innovation
  • #Inspiration

When to avoid hashtags on Twitter?

As an extra tip, it's vital to mention that if you're running a paid campaign to drive website traffic, it's better to not use any hashtags. A Vox article confirms that ads with no # or @ mentions generate 23% more clicks. Instead, Twitter recommends using the best copywriting to convince users to click on your ad.


LinkedIn Hastag Strategy

Source: Unsplash.

Now we must go over the so-called "Facebook for Business," as Linkedin is a precious platform for business owners. According to Linkedin, there are over 930 million members on the social network, and whether you're creating your network or marketing your business, having an excellent hashtag strategy will help you find and drive connections.

Among the social media platforms LinkedIn maybe the one that entered the latest into this trend as the B2B platform implemented them in 2016 for mobile and in 2017 for desktop. Now that it's an available an useful tool for digital marketing, let's see how we can take advantage of it.

Put them in the Right Spots.

There are three places on where you should take advantage of hashtags, or simply keywords in some cases.

We usually associate hashtag placement on just posts, but LinkedIn have another two spots that help your hashtag strategy engage with more people, these are:

  • Your profile: When you are a content creator on the platform it is a must to place what your business and services are all about. All these keywords should be place right above your profile information so whenever people look for topics around your niche they'll find you among the relevant accounts.
  • Articles: Newsletters and articles are key on LinkedIn and within these content formats it's recommendable to remark those key topics with hashtags throught the article. The benefit we'll be the same, whenever someone looks for that topic they might find your writen content easier.

Capitalize Each Word.

Unlike the previous platforms, LinkedIn recommends capitalizing each word within your hashtag because it makes it easier for readers to determine what you're talking about. Other social media platforms don't pay too much attention to hashtags, as they act more like a link to specific content, but in this one, people are reading and paying more attention to what you're saying.

Instead of #digitalmarketingagency, try #DigitalMarketingAgency.

Put Hashtags at the End of your Posts.

LinkedIn's algorithm will be okay if you place hashtags right above the post or at the bottom, but if you want to grab the reader's attention, it is better to put them at the end.

When LinkedIn shows your posts, it will usually show the first two to three lines of it, and if your headline is all about simple hashtags, readers won't care too much about it.

Hashtags will place your content for the right people to see, but you must create something worth reading thoroughly.

Mix General and Niche Hashtags.

For your posts, three hashtags will be more than acceptable, as LinkedIn specifies. The main idea for this is to use at least one general and very specific, and the reason behind this is that the general one will aim at users interested in your overall topic. At the same time, the other will go to those who share your particular point of view on that topic.

To do this, look at LinkedIn's search tab, look for those niche hashtags with the most following and add them to your posts.

Don't Create New Hashtags.

In LinkedIn, branded or campaign hashtags are a mistake; they won't work like the other platforms. The reason is that users here look for already established thematics and stick with them by following hashtags on their job or niche areas. So, study hashtags on those you can follow instead of creating to engage with the right people.

Top Linkedin Hashtags 2023.

In a Sendible article , we found this list of some of the most popular hashtags for 2023. These are:

  • #innovation -38,673,144 followers
  • #management -35,871,964 followers 
  • #digitalmarketing -27,291,348 followers
  • #technology -26,347,886 followers
  • #creativity -25,114,957 followers
  • #futurism - 23,402,629 followers
  • #startups - 21,168,624 followers
  • #marketing - 20,304,916 followers 
  • #socialmedia - 19,634,079 followers
  • #socialnetworking - 18,978,383 followers


TikTok Hashtag Strategy - TikTok logo

Source: Pixabay

It is the turn of the newest social network to start using hashtags. Now, unlike its predecessors, TikTok's algorithm doesn't use hashtags depending on the content you engage with, instead using them to help content creators land their ideal users on the For You Page. In this way, if you put hashtags that have to do with sports and fitness, the algorithm will distribute your pieces in the feeds of these people who have hobbies similar to this one.

Hashtags can be divided into 3:

  • Culture Hashtags: These hashtags are the most popular, with over 1 million views. They are the most popular ones like #foryoupage #viral #tiktok
  • Feature Hashtags: They are associated with trends and challenges on the platform. You can find them on the discovery page and try to use any of them if they fit into your brand's niche.
  • Niched Hashtags: Specific hashtags for your work area that are great for reaching your target audience. So, if you're a travel agency, you could choose options like #travel #flight #vacations.

So how do we use these to go viral? Keep reading!

Mix the three categories

Marketers always want to have the secret formula for success, and although achieving our goals goes beyond following specific steps, we can give some clues on how many hashtags you should use for better reach.

The idea is to mix the three categories in this amount:

2 Culture + 2 Feature + 2 Niched

This mix will give you the exact amount of reach to engage with audiences through popular tags and the specific ones that put your videos into their For You Pages.

Source: YouTube.

Research your niche keywords

SEO is found in almost all social media strategies, and TikTok is no exception, so to get your keywords within this platform we recommend you go directly to the discovery page and then to the hashtags section, where you will write the keyword of your company. 

Now, as sources of valuable hashtags you can investigate on three of these:

  • Influencers
  • Brands and competitors
  • TikTok Creative Center

Use Mid Volume Hashtags

We always use this strategy in SEO, and you can use it too on TikTok.

If you want to succeed in hashtags or keywords in general, the highest-ranking ones, we'll never be your set goal. It seems counterintuitive, but it's more effective, and the pool metaphor we discussed exemplifies it perfectly.

If you're trying to rank for hashtags that 20,000 people are competing for, you'll lower your chances that someone new discovers you among this multitude.

But if you try ranking for a similar hashtag with only 2,000 posts, it really augments your chances.

If your content is high quality enough, take for sure that people we'll engage with it.

Use location-based hashtags

Using hashtags with geolocation will always be a good idea to start building your community within your territory. However, it is interesting to note that your most engaged audience may not be in your location. You have a company in London, but most of your followers are from Madrid. This can be a good indicator of the international success of your brand. Still, you can also use it to use hashtags that target both locations to continue building your fan base within these two territories.

Create Hashtag Challenges.

If there's a platform where going viral is the highest proof of success, it's TikTok.

Within this platform, we see how videos of every kind get viral within a day and get millions of views in that short amount of time. Now, in this article, we discussed if going viral is a valuable goal, you should read it, but summing things up: going viral isn't the most significant thing if you don't get actionable goals for your brand.

If you create brand awareness or move more traffic to other channels and websites from going viral, then viral marketing does a good job. But if you are just a joke, well, it isn't that great.

With challenges, you can invite people to participate in your business activities and, so, take your brand's message to a broader audience.

Challenges usually go from duets or dances. But, within your niches range, you can use your creativity to generate a debate, put a question that they can comment on or discussion on, and the list goes on.

Whatever the case is, create a branded hashtag for this challenge to get better results.


As we said at the beginning, hashtags are the gateway to all the content of your niche within each platform, so being part of these clubs on each of them is essential to be discovered by new customers.

As we have seen, the smartest thing when using hashtags is not to clutter your posts with a parade of trending hashtags, this ends up being penalized by platforms that do not want to see this type of unscrupulous marketing within their domains. Instead, we return to the basics of SEO where the most important thing is to look for those keywords that have the most chance to compete so that you can be discovered.

Concluding this article, if you are looking for a digital marketing agency that manages much more than your hashtags in your social media strategy, contact us at Codedesign, where we will take your social media game to the next level! Contact us, and let's talk business!

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

Follow Bruno Gavino on Linkedin

About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.

CodeDesign is leading:
- Digital Agency
- Digital Marketing Agency
- Digital Ecommerce Agency
- Amazon Marketing Agency

Add comment