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Paid advertising: Your guide to driving conversions

Paid advertising could help you get audience exposure at your preferred digital marketing channel and time. You must be sure that you know your customers well as it would facilitate your chances of communicating with your target audience at their preferred time and channel.


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What is customer onboarding? How could it improve retention?

The customer onboarding process is one of the most important stages of the customer life cycle as it sets the tone for the whole relationship. It is the process new users go through to get set up and start using your product.


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Lead Generation: A complete guide explaining what, why, and how.

Lead generation is crucial for the success of your business, and hence you must have a proven lead generation strategy to excel.


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Digital Marketing VS Traditional Marketing: What is better for you?

Traditional marketing is static, whereas digital marketing is dynamic. To choose the right one, here is a complete descriptive comparison between traditional marketing VS digital marketing


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Digital Marketing Best Practices | 8 tricks to improve results

The digital marketing best practices could help you successfully connect dots, scale successful ideas, and find new ways to communicate with the audience.


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How to plan the apt digital marketing budget?

Planning a digital marketing budget could be overwhelming. However, a good budget allocation could have a positive impact on your business's success. Know your customer persona and create relevant ad copy so that your content resonates with your customer persona's pain points and thoughts.


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10 tips on How to use Twitter Advertising

Twitter is one of the pioneers in terms of social networks, and although there are people who may think that this social network lagged behind its competitors, other experts argue that this social network is still a trend. If you use this social network for your business, don't miss these 10 tips on how to use Twitter advertising.


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Digital marketing for hotels: A complete guide in 2021

Digital marketing for hotels needs strategic planning aligned with the business's goals and objectives. Your digital marketing strategy would play a vital role in revenue generation, creating more brand awareness, and improving branding.


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Thank You pages: How to generate leads from them?

The thank-you page is the landing page where your prospect is redirected after performing a CTA, and it is one of the most prime times when the prospect may take action. Hence you need to optimize your landing page to impart the most value to your customers and motivate them to purchase or share your brand on social media.


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Is Online the best channel for caregivers and retirement homes?

Retirement homes are a safe place for older adults who need to relax and have a good time. But, how do we market to this elder audience? In their time, TV, newspapers and radio were the main communication channels, so is there any opportunity to use digital media to advertise them? Well, click on this article to find out if Online is the best channel for caregivers and how you can reach your audience with digital marketing.