DIGITAL, TECHNOLOGY AND DATA SCIENCE.
As a business owner, you might be considering reducing advertising expenses to endure an economic downturn. However, this could potentially damage your company in the long run. In this article, we'll explain why investing in digital marketing is crucial for your business during a recession.
How can you update your company's brand without alienating your audience? Tips for a successful rebranding campaign.
Attribution modeling is a method used in marketing and analytics to assess and assign credit to various touchpoints or interactions that a customer has with a brand or product before making a conversion or purchase.
A pillar page is a long-form, comprehensive piece of content that covers a particular topic in detail. A pillar page is the cornerstone of a website's content strategy, providing a foundation upon which other, smaller pieces of content (known as "clusters") can be built.
Digital marketing for hotels needs strategic planning aligned with the business's goals and objectives. Your digital marketing strategy would play a vital role in revenue generation, creating more brand awareness, and improving branding.
A digital marketing funnel is the visual representation of the steps a customer takes in the customer journey. The most crucial step in the customer journey is understanding your target audience's pain points and figuring out how to help them and communicate the value to them.
Sometimes we don't give enough importance to color within marketing, but believe it or not, all these shades significantly affect how our consumers perceive us more profoundly. That is why we will show you how to use colors in your branding and marketing to generate the desired effect on your audience.
Hashtags are in almost all social networks and even then you may not be sure how to use them. How many hashtags are okay? What words should I use? Are they the same for all networks? If you want answers to all these questions and take your social networking game to a new level, click on this article and learn everything you need!
Traditional marketing is static, whereas digital marketing is dynamic. To choose the right one, here is a complete descriptive comparison between traditional marketing VS digital marketing
The key to a successful digital marketing campaign is strategic planning.