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Which countries have more demand for digital marketing agencies?

Source: Unsplash.

The internet has reached the whole world, and with this revolution, marketing has been transformed into an almost completely digital space.

Nowadays, you no longer need a TV or a newspaper to promote your product. With social networks, promoting your brand to the right audience is easier. Computer and smartphone screens have become the window for all companies, and digital channels arethe best way to get your message out.

The best way to make your business stand out today is digitally, so hiring a marketing agency is the best option for your brand. But then, we ask ourselves, which countries have the highest demand for digital agencies today, and what are the highest demand skills?

Well, let's go around the globe and discover these places. But first, let's answer...

Why are digital agencies so in demand?

Old marketing channels are obsolete, and with interent's easy access, we destroyed the communications barriers we used to have between customers and brands, and so, the relationship between us becomes more fluent. Today, you can make a direct opinion to a product or service by just writing a review, or even more, you can jump up to fame if you create good videos for video platforms like YouTube or TikTok. 

The internet has not only provided a more accessible window to give our opinion, but it has also made it cheaper and more feasible for companies to promote their small or large businesses, giving everyone more opportunities to achieve their entrepreneurial dreams.

However, with so much ease in reaching your audience, the competition has also become fierce, so hiring experts who know how to handle the correct marketing techniques on the world-wide-web becomes indispensable for all businesses.

It's that simple if you don't adapt, you lose. So riding the digital wave is the best way for your company to grow and stay relevant.

In addition, we cannot ignore how historical events such as the Covid-19 crisis have forced so many companies to move to the online realm since with the lockdown there was only one way to reach their customers: through the Internet, screens and even e-commerce. 

After this traumatical event, as humanity we became accustomed to buying online, so the demand for agencies that promote your products becomes increasingly necessary. 

Is there a high demand for Digital Marketing Jobs?

All the world uses the internet, which is a smashing fact, so we can easily guess that there's an increasing demand for digital marketers worldwide. By April 2022, there were five billion internet users, and according to a recent LinkedIn report, digital marketing is among the top ten most in-demand skills. Among the hard skills with the highest demand, we find ad serving and marketing analytics, which have grown by 84.6% and 46.1%, respectively.

So, now that we have some baseline information let's see which countries demand more for services like the ones we offer.


Source: Unsplash.

So first, we start with the maple leaf country, where Justin Bieber and the grizzly bear were born.

According to a KPMG survey in the country, 70% of companies have had problems retaining digital marketing specialists in their companies, all due to the complications that the pandemic brought with it.

With today's technology, it is essential to have an agency that can manage your strategies, and that is why 90% of companies have begun to invest in the education of new workers, while half consider working with agencies out of the country.

According to Statista, these are the highest demand skills in Canada:


Source: Unsplash.

In a report from Amazon Web services, we found that by 2025 India will need nine times digital marketers as of 2020. In this report we discover that of India's workforce digital marketers only represent 12%, so digital agencies are in high demand in this Asian country.

The report titled "Unlocking APAC’s Digital Potential: Changing Digital Skill Needs and Policy Approaches", shows that the average worker in India will need to develop new digital skills by 2025 to keep track of technological advancements. Some of the highest demand skills for this country are:

  • Content Strategy
  • Data Analytics
  • E-commerce specialist
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing

Major Indian cities like Delhi, Mumbai, and Bengaluru are considered hubs for digital marketing recruitment. According to this article, it is one of the best countries for getting a digital marketing job.

Other Asian countries that expect to grow their marketing workforce are:

  • Japan:   This country is one of the highest-paid digital marketers, as a manager can earn £58,443 on average, which translates to $6,186.43. 
  • South Korea
  • Singapore

Source: YouTube.


Source: Unsplash.

Speaking of Asian countries with high demand for digital agencies, we have to mention Singapore, as this can be considered the Marketing Hub for today's world. With the continuous growth of its society and companies starting to take the digital channels instead of the traditional ones, it seems that Singapore is one step ahead for almost every country In the world when it comes to digital marketing.

By 2022, projections expect that 4.11 million citizens will be using e-commerce and spending an average of USD 1.234 online, because of this having great marketing at your side to take care of your digital business is crucial to keep growing in platforms like Amazon, in which we specialize as an Amazon Marketing Agency.

However, despite the great advances in technology, it can be impressed that only 1.6% of marketers admit to being good at marketing, while 45.9% say that their skills are average by standards, all this according to the report. from “We are social X Hootsuite”.

With such a low index of suitable professionals, it is seen as the best option to hire foreign companies with a great capacity for managing social networks and online marketing. At Codedesign we are proud to help companies from all corners of the world, therefore if you want to find the perfect ally to multiply your sales and reach in the online world, contact us and let's make your brand shine!

Source: YouTube.



Source: Unsplash.

The country where wonders of nature are housed and Sydney operates is in a growing demand for specialists in digital marketing.

For several years this country has enjoyed a good economy thanks to its export of fruits, vegetables, and vegetables to countries such as China, India, Japan, and South Korea. But things are shifting and now more digital workers are needed to sell Australian products on a global scale.

The latest report by RMIT University has shown that 87% of jobs in Australia require digital skills and workers need 156,000 new technology to keep up with digital transformation. Similar to Canada, all these changes have come because of the pandemic which has changed the skills needed to complete day-to-day jobs.

Some of the most demanded skills and workers needed in this country are:

  • Campaign and marketing insight analysts.
  • Content specialists and managers
  • Marketing managers

United States

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It is not surprising that the great American titan is one of the countries with the most demand for digital agencies, even more so being one of the most consumerist societies and producers of pop culture content. The increased demand for marketers with skills like paid social media has grown by 28.4%, social media optimization by 26.2%, and managing LinkedIn by 25.7%.

According to Marketing Week, these are the most demanded skills in this country:

One of the most suitable cities for digital agencies in the USA is Boston, which has ranked first among the top 25 startups hubs in this territory, all this according to a report by the U.S. Chamber of Commerce Foundation and startup incubator 1776.

Boston recently ranked first among the top 25 startup hubs in America, according to a report by the U.S.  As the place offers a fantastic ecosystem for businesses and startups, it becomes essential for you to have the right team to help you out-compete your competitors and create strategies that could benefit you in the long run.

If you want to know how to choose a digital agency in Boston click on this article, and if you decide to contact us click right here!

United Arab Emirates

Source: Unsplash. 

The United Arab Emirates is one of the largest markets for digital agencies, as its market is facing a great demand for a digital marketing specialists. The main reason behind this is that 30% of decision-makers in the middle east tend to find har to fill technology roles, mostly in areas like data analytics, cloud, AI, mobile technologies, machine learning, and advanced security. On the other hand, soft skills like problem-solving and critical thinking have increased their demand on companies that need to find the right balance between people and AI.


Source: Unsplash.

Technology leaders have pointed out that schools should start teaching classes on digital marketing since, with the growing popularity of this discipline and its constant evolution, it is necessary to prepare the next generations. In fact, according to the Bureau of Labor Statistics, job demand in the marketing industry as a whole is expected to grow by 10% by 2026. For all vocations, this growth is larger than the national average.


Source: Unsplash.

Today more and more Filipinos are choosing digital channels over traditional media to market their businesses, and that is why this industry is continuously growing in this country. The main cause behind this can be that citizens have an affinity to the internet, especially social media. 

Among the country's population, 73 million of its citizens are active on the internet and social networks, which accounts for 67% of the total population. Besides, there are also over 73 million mobile social media users in the country, all of this according to The Data Report.

Also, with technology advancements and the goal to create a more digital Philippines, it's set on digitalization to contribute $8 billion to the economy, so the demand for digital marketing skills is growing.

According to LinkedIn research the top 5 skills on demand are:

  1. Data Scientist
  2. application development analyst
  3. Back-end developer
  4. Full-stack engineer
  5. Development rep

United Kingdom

Source: Unsplash.

In the United Kingdom, more experts are saying that to recover from the damage of the pandemic there needs to be more activity on the digital marketing aspect. Just as Ireland, UK employees believe that school students don't have enough advanced digital skills that are needed to compete in the workforce, while 76% of them say that this could impact negatively on their economy.


Source: YouTube.

Why Codedesign would be your best partner, no matter where you are

We have already seen that a marketing team is necessary in the largest metropolises in the world, going from America to Asia, and we have seen which services are most necessary for each of these industries. At Codedesign, we are proud to say that we have a great team of professionals around the globe capable of optimally managing the strategies for your company. Having checked the most necessary skills for agencies worldwide, we can say that we match each of them. However, if you want to confirm if we provide the service you need for yours, take a look at all the strategies we manage:

Media Buying Experts

Digital Marketing Optimization

Web Development

Paid Search - Google Ads & Bing Ads | International PPC

Digital Strategy and Sales Funnel Optimization

eCommerce Development

Apple Search Ads

Search Engine Optimization

eCommerce Strategy

Google Display Advertising

International SEO

CRM Management

Social Media - Facebook and Instagram Ads

Content Marketing

Email Marketing

Amazon Sales Ads

Content strategy

Amazon Marketing

DSP and Programmatic Buying

Content syndication

E-commerce optimization

Google Shopping

GTM & Google Analytics

Magento development

Youtube True View Advertising

Website migration

Prestashop development


Native Ad

WordPress or Headless CMS development

And talking about the fact that no matter where you are, we have to say that partnering with a global marketing agency like Codedesign is a great choice for you since we have experience working with multiple brands around the world. We have partnered with huge companies like  Microsoft, Velux, Chicco, Nestle, Tranquilide, Randstad, and many more.  Also, we have physical offices in Lisbon, Manchester, Zurich, and we work in 12 different time zones.  If you want to know a success story with a Latin American company that came from Argentina, check out how we helped Paez in the promotion of his summer shoes, increasing their sales by 800% on Amazon.

In our digital agency, we like first to understand where our clients come from and their pain points to offer them personalized and unique attention to their needs since we will not generate two identical strategies for all clients. For this, we offer you a free call where we will give our perspective and show our entire arsenal of tools to help you, so call us and let's take your business to the whole world!

Head over to the "Request a Quote" page and fill out the form, including your name, company email, website URL, phone number, and a brief overview of a few main challenges and goals. The purpose of this form is to prepare before we have a meeting to talk on more relevant topics, meaning a more proactive time for both you and us. 

You can also email us directly at contact@codedesign.org.


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About CodeDesign

Codedesign is a digital marketing agency specializing in e-commerce and B2B online marketing. Our digital team utilizes the latest digital marketing tools and strategies to help clients reach their business goals. We offer comprehensive services such as website design, search engine optimization (SEO), content marketing, performance marketing, social media marketing, CRM and marketing automation, email marketing, and more. Our experts create and implement customized digital marketing campaigns to increase website traffic, generate leads, and drive sales. Our expertise in e-commerce and B2B marketing allows us to understand the nuances of the digital marketplace and create effective marketing solutions tailored to their client's needs. Check this guide on Amazon listing optimization.

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