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How to manage multiple social media accounts? (With no stress)

Source: Unsplash.

Being multitask is like a superpower that very few people seem to possess.

Whether you have an agency or work as a freelancer, suddenly you'll have to face the challenge of managing all social media platforms for each of your clients. Having too many clients is a blessing for any business, but when you have to manage on your own each of their social media strategies things start to get a little bit overwhelming.

1 Pm: Post for two Twitter accounts and 1 Instagram reel

3 Pm: 1 Linkedin article and 2 Facebook posts.

5 Pm: 3 TikTok videos and 2 Tweets for 2 different customers.

Suddenly, after you finished your schedule you realize that you posted a reel on the wrong account and the TikTok videos were uploaded to your account. You start to feel anxious as you check two emails from angry customers that are disappointed with your job, you start to breathe heavily as you open the mails and suddenly lost 2 clients for your mistakes.

It sounds stressful, and it is because organizing too much content on your own is something heavily difficult.

Nevertheless, there is always an easier way to manage all your social media accounts without having a panic attack, and as your trustful source of digital marketing knowledge, we'll show you how to do it is chill about it. So keep reading to learn how to manage multiple social media accounts with 0 stress.

Sit down, relax and keep reading!

Why you should have multiple accounts for your clients?

Let's first answer this key question. What is the need to use so many channels for our customers? Why not use the most popular and save time to publish and create different publications.

Well, let's explain it in an example.

On TV we can get channels from the same chain that deal with different niches, as is the case with ESPN. On one channel we can watch Soccer and on another the NBA. Even so, your specific audience may be watching both channels, and therefore you should take the opportunity to show your brand on both, and above all, adapt your strategy to the editorial line of each one.

The same happens in social networks, since each platform is frequented by different audiences, and the way of consuming content in each one is different.

According to SocialSprout, this is the age group for each platform:

  • Facebook: 25-34
  • Instagram: 25-34
  • TikTok: 10-19
  • Twitter: 18-29
  • Linkedin: 25-34
  • Pinterest: 50-64
  • YouTube: 15-35

As we can see, there are similar age groups among several social networks, so not being active in all of them can take away your chances of engaging with them. Likewise, some networks may not adapt to your brand. If your customers are people between 20 and 30 years old, being on Pinterest is wasting too much energy in the wrong place.

Match the type of channels that work best for your customers, and build your strategy for each one of them, since as we said, you cannot show the same thing in all of them.

For example, Instagram and TikTok are visual platforms, with videos ranging from 15 seconds to 3 minutes. But if you also use YouTube, your videos should be more elaborate for this network because users search deeper for content on this network.

The idea is to adapt your content ideas for each network.

Once you've done this, let's see how we can manage all these accounts efficiently, and without an ounce of stress...

Use software to organize all your accounts

Okay, now that we have learned the importance of using different social networks for each of our clients, it is time to organize all of them on one platform.

Artificial intelligence has come to make our lives easier and that is why endless applications have arrived that can help you visualize the activity of your networks in a dashboard.

These applications can organize your content and publish it at the time you indicate, which takes away the stress of having to manually publish on each social network. They also offer you a control center where you can see and respond to messages and interactions in each of them. Here is a list of software that can help you with this:

  • Hootsuite: This allows for content scheduling and automation. It also features social media listening, amplification, and analytics.
  • MeetdEdgar: Social media automation tool that allows you to create libraries of content and set them up on automatic posting schedules. 
  • DrumUp:  Content-focused social media management tool that allows content curation via RSS feeds and keyword-based content streams. 

Source: YouTube.

Create a content plan and calendar

Once we have organized all our networks within the software, it is time to make a content plan to finally schedule it throughout the month.

But what type of content should we create? We create posts to sell more, but all your posts can't be about just selling because it can get annoying and people won't pay any attention to it.

Nevertheless, there are more subtle ways to sell, and that is by showing your knowledge and entertaining your audience. When people get hooked by articles you offer, or tips about your product they will want to know more about it, and that is when your content should direct them to buy from your brand.

Once you define the type of publications, copywriters and designers stick to your plan and start creating content with these goals.

Finally, you schedule these posts on your software to be published at the best time on each platform. Most platforms like Facebook or Instagram offer analytics to show you your best times to post because this is different for every business. 

According to a Hootsuite article, these are the best times to post for each platform:

  • Facebook:   8:00 AM to 12:00 PM on Tuesdays and Thursdays
  • Instagram:  11:00 AM on Wednesdays. 
  • Twitter:   8:00 AM on Mondays and Thursdays. 
  • Linkedin:   9:00 AM on Tuesdays and Wednesdays. 

Source: YouTube.

Engage with your audience

If your content is good enough, chances are your followers will comment on your posts. Interacting with them is essential for them to feel heard, improving your brand and customer relationship.

In addition, the comments indicate to the algorithms of the networks that you are a successful account, so they will favor you in them, taking your content to many more clients.

Study your analytics and rethink your strategy

After a month of using automation platforms, it's time to evaluate how well your networks have done during this time.

The same networks give you access to analytics where you can check the performance of your campaigns, and thus reuse what has worked and abandon what has not.

What metrics should you focus on?

Growth Rate

The number of followers is something that inflates our egos as brands, but sometimes the number does not represent the real success of your brand.

Sometimes we can get discouraged comparing ourselves with our competitors; while you have 2K followers the others have 3K, and automatically you feel that you are failing. But calm down, this metric will show you the true value of your brand.

The growth rate helps us measure what percentage we have grown, and while others may have more followers, your growth rate may be higher than theirs.

So, while the others only grew by 80 monthly followers, your brand has achieved 120, showing that your strategy is paying off.

Reach and impressions

These are confusing metrics since even the most experienced marketers tend to think that both mean the same thing, but guess what? They are not.

Reach: Number of people your post reaches.

Impressions: Number of times a person sees your post.

Let's clarify more. A person can see your post several times, they just have to scroll down and up to count it as one more impression. Meanwhile, with reach there is no more confusion, it is literally how many people the algorithm shows your content to.

Now, you should focus more on the reach of your posts, since we cannot control how many times they see our content, but we can improve it so that we reach more followers.

The more interactions your posts have, the more followers your account will show.


Unlike reach, engagement shows how likely your followers are to engage with your content. This metric is usually not very high so don't worry, if you have an engagement of 2% it is quite positive.

Look at it this way: if out of 1000 followers 20 comment on your posts - being an engagement of 2% - the reality is that your posts had a pretty decent interaction.

Click-Through Rate

The click-through rate is more associated with ads and symbolizes the number of times a user clicks on your ad.

Source: YouTube.

Final Thoughts

Life at work can be simpler, even more so with the tips to manage your time efficiently.

Technology helps us automate our accounts and our content reaches the platforms at the right time, so acquiring one of this software is the best ally for our company.

Now, if you want a team of allies that knows how to manage your networks in the most effective way, creating efficient content strategies that reach the right customers for your brand, your best option is to contact us at Codedesign so that we can take your digital marketing to a new level.  

You can also email us directly at contact@codedesign.org.

CodeDesign is a leading:

Digital agency,  

Amazon marketing agency, and

Magento Developer

Feel free to contact us to see the unprecedented growth of your business

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