5 Trends in Senior Living and Senior Care Marketing

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If there is something certain in this life, it is that we will all grow old sooner or later. You could work with us CodeDesign, the leading digital marketing agency.

Now, getting older shouldn't be synonymous with weakness or fatigue. With the help of senior care communities, our parents' or grandparents' lives can be happier, more relaxing, and even in some cases, luxurious with the advances made within this industry.

The retirement community market has experienced significant growth, reaching nearly $218.6 billion in 2019, representing a CAGR of 8.16 since 2015. According to "Research and Markets", it will grow a CAGR of 9.8 to close to $317.4 billion in 2023.

The main reason behind this growth is that people can live longer with today's technology and health care advances. 

Western Europe used to be the largest region in the senior care communities, having 41.6% of the global market in 2019. In second place was North America, followed by Asia-Pacific. But, according to the same article, the fastest-growing regions in the retirement community markets will be Africa and the middle east, with a CAGR of 16.1% and 17.3%, respectively. 

Many believe that trendy is only a thing for Millennials or Generation Z, but the reality is that there is a market for everything. In recent years, the senior care living niche has been taking firm steps, adapting to new trends after covid and taking their strategies into a more digital field.

The work of these communities is admirable. That is why we want to help all those senior care houses adapt to new trends in their area to bring their settlement to hundreds of people who need a comfortable home and adequate services for a dignified old age.

Let's keep reading!

Read this article on customer feedback loop and marketing tactics to improve the overall business.

Find these top events for senior living business owners. Also, find these new trends and ways to acquire customers.

Seniors expect more from their experience beyond clinical care.

As mentioned in the introduction, the senior population is relatively high nowadays. This is why many people worldwide have come up with the brilliant idea of creating a community that can attend to the needs of these people.

The competition is quite fierce, with the United States having approximately 30,200 senior care communities. Countries in Europe like Germany, England, and the Netherlands are considering entering these homes as governments don't cover long-term care for their older populations. As an extra fact, in Asian countries, the situation is a little more complicated since the people of 50+ represent almost 56% of the population. Due to its low birth rates, there aren't many young people to take care of them.

With so much demand for senior living houses, your comfort must offer something more than a place to sleep and eat, and it must be the complete package so that both guests and family want to choose you.

In an article on the United Nations Decade of Healthy Aging (2021-2030), a global collaboration between governments, international agencies, and professionals started a campaign to bring a better living for older communities. According to this organization, your community should cover:

• Age-friendly environment: Your house should be a place that allows your community to develop a comfortable, entertaining, and peaceful life in which they can carry out all their activities, even though their physical abilities may be limited.
• Integrated care: your users require quality and extensive health services without the need for them to be too expensive.
• Long-term care: It is reasonable for your community to provide therapies that keep the brain activity of your guests in action. Despite this, some of them will lose the ability to take care of themselves, and this is where you should offer a long-term care service that can provide these users with extensive care for their condition.

Completing these added to the experience of your senior house, a pleasant environment with parks to walk or to have a satisfying life are critical to a friendly community.

Read these 5 new ways to acquire customers for senior living businesses.

Focus on improving the overall business model of the senior living business and improve lead quality.

Senior Care Marketing

Personalize the experience for each guest

The main focus for marketers in senior care is to advance your relationship with guests. To do it correctly, we use a full-funnel strategy first, and then we add the final hook with personalization for each case. Your customers will want a quality experience, but most importantly, they expect hyper-personalization from your UX. When we personalize the senior care experience, we consider people like the patient, children, and spouse. They all have different needs, and their information is a case subject to more stringent laws. Read how meme marketing is used to grasp audience's attention.

To make a more personalized senior care journey, we can:

• Use educational campaigns just for sons and daughters of dementia cases
• Use a retargeting strategy that reminds people to follow up after a facility tour.
• Implement location-based landing pages for senior living ad campaigns
• Create a virtual tour to guide each new member through all the steps.

Read on how to use user generated content to promote senior living business.

Capitalize on the new trends in senior living business.

Besides, we should remember that each case is subject to patient privacy laws when we personalize senior care.

 

Senior Living

Omnichannel Approach to interact better with customers

Although seniors are not very tech-savvy, it does not mean that we will only reward ourselves with "traditional" media. Digital marketing is today the most effective way, regardless of the age of your customers. In addition, we must remember that older adults usually don't look for retirement homes. Their children or grandchildren do, so they hope to have an adequate customer journey to decide once and for all that your care house is the ideal destination. Senior care houses should develop a more comprehensive to building awareness:

• Across the funnel
• Across your decision-making unit, which in this case are the spouses, kids, or even your client.

Whatever the case is, you should create an omnichannel approach because clients could be looking for your services on many different platforms, and all of them will take a different path from the first touch to the finish line. Read this guide on how to improve website traffic and get relevant customers.

Throughout your sales funnel, the idea is that you can educate the members of each family on how to choose the ideal home and, above all, answer the most frequently asked questions they may have. For this, ads, content on social networks, or even testimonials in a YouTube video will help you gain the trust of your new users. Your omnichannel strategy should:

• Build your map journey so you can understand intent at every stage.
• Use SEO strategies to answer critical questions from users, and it could be in a blog or an article.
• Create lots of content so people can perceive you as an authority and also take a deeper look into what you have to offer
• Use machine learning and data to choose what platforms work better for you and where you should invest more.

Live Chat

Implementing a live chat within your website is the fastest way to close deals with relatives since the contact is direct, and they do not need to be mobilized to the place. Depending on your resources, this live chat can be AI or a person with all the information at hand.

The effectiveness of this trend has been reflected in a community that achieved 50 new leads, 15 tours of the property, and two moves in, the Senior Housing News portal informs us.

It's good results, maybe since a live chat gives faster and fuller responses than a typical contact form. In addition, if you are the community that responds more rapidly, you will have a more significant advantage over those who do not offer such efficient and direct attention. 

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Senior Living Community

Luxury houses are on the rise.

Above we stipulate how the retirement home has become a big business today, and for this reason, investors are playing their cards to take these homes to the next level. Before, concepts such as "resort-style" or "5 stars" could only be associated with hotels or family trips, but apparently, luxury and comfort are making their way into the communities of older people.

It seems like the next step in the evolution of these businesses. Your guests do not want to be in a repetitive and monotonous place for the rest of their lives. Instead, they would like to spend their time in the best possible way.

For this reason, luxury, good life, and senior living have gone hand in hand and are the new significant trend within this niche.

Source: YouTube.

Codedesign Team Answers to Frequently Searched Questions (FSQ)

Based on all search queries we've been tracking here a list os questions that drive organic traffic to our clients. 

What types of senior living options are available?

Understanding the different types of senior living options is crucial. These typically include independent living, assisted living, memory care, and skilled nursing facilities. Independent living is suitable for seniors who are largely self-sufficient but seek community and convenience. Assisted living offers more support with daily activities, while memory care provides specialized attention for those with dementia-related conditions. Skilled nursing facilities offer a higher level of medical care. For example, a community like Brookdale Senior Living offers various levels of care to cater to these different needs.

How much does senior living cost?

Costs vary widely based on the type of care, location, and amenities offered. Independent living is generally less expensive than assisted living or memory care. According to Genworth's 2019 Cost of Care Survey, the national median monthly cost for assisted living is $4,051. Families need to understand not just the base cost but also the additional fees for extra services.

What level of care is provided in assisted living?

Assisted living facilities typically assist with activities of daily living (ADLs), such as bathing, dressing, and medication management. Many also offer transportation services, housekeeping, and meal preparation. For instance, Sunrise Senior Living offers personalized care plans to meet individual needs. The level of care is adaptable and can be adjusted as residents' needs change.

Are there special facilities for memory care or Alzheimer’s patients?

Memory care facilities are designed specifically for individuals with Alzheimer's, dementia, or other memory issues. These facilities offer structured environments with set routines to lower stress, specialized staff trained in memory care, and enhanced security measures. For example, Silverado Memory Care provides a nurturing environment with activities designed to enhance cognitive function.

How does the facility ensure the safety and security of residents?

Safety and security are paramount in senior living facilities. This includes 24-hour staff availability, emergency call systems, secure entrances, and regular safety drills. For example, Atria Senior Living implements state-of-the-art safety technologies and continuous staff training to ensure resident safety.

What kind of activities and amenities are available?

Activities and amenities are vital for quality of life in senior living communities. These can range from fitness and wellness programs to social events, clubs, and educational classes. For example, Erickson Living communities often feature a wide range of amenities, including fitness centers, swimming pools, and various dining options, encouraging an active and social lifestyle.

Can residents bring their own furniture?

Most senior living facilities allow residents to bring their own furniture to personalize their space. This helps in making the transition smoother and the environment more comfortable and familiar. However, it's important to check with the facility for any size limitations or restrictions.

What dining options are available?

Dining services in senior living communities vary, with many offering multiple dining venues and a variety of meal plans. Dietary restrictions and preferences are typically accommodated. For instance, communities like The Watermark at Brooklyn Heights offer diverse culinary options, including formal dining rooms and casual cafes.

Is there transportation available for residents?

Many senior living communities provide transportation services for shopping, medical appointments, and other outings. This amenity is particularly important for residents who no longer drive. For example, Belmont Village Senior Living provides scheduled transportation for residents' convenience and independence.

What is the staff-to-resident ratio?

The staff-to-resident ratio is crucial for ensuring residents receive adequate attention and care. This ratio can vary depending on the time of day and the level of care provided. Prospective residents should inquire about this ratio during different times, including nights and weekends.

How does the facility handle medical emergencies?

Handling medical emergencies is a critical component of senior living care. Facilities usually have protocols in place for various emergencies, including on-site staff trained in emergency response and partnerships with local hospitals. It’s important to understand these procedures and how quickly medical care can be accessed.

Are there any move-in or community fees?

Many senior living communities charge a one-time move-in or community fee. This fee can cover various administrative costs, community maintenance, and sometimes a portion of the resident's future care. It's essential to understand what this fee covers and whether it's refundable.

What policies are in place for visitors?

Visitor policies vary, especially considering factors like community events and health concerns such as flu season or pandemics. Communities might have specific visiting hours or guest suites available. It's important to understand these policies for planning purposes.

Can residents leave the community for overnight stays or vacations?

Most senior living communities allow residents to leave for overnight stays or vacations. However, it's good to inform the staff for safety reasons and to manage any care or medication needs during their absence.

What happens if a resident’s care needs change?

If a resident's care needs change, most communities assess the situation and adjust the level of care accordingly. In facilities with multiple levels of care, like Continuing Care Retirement Communities (CCRCs), residents can transition to a different level of care within the same community.

How does the community accommodate residents with dietary restrictions?

Senior living communities typically have dietitians and chefs who can accommodate various dietary restrictions, including diabetic, low-sodium, or gluten-free diets. Menu planning often involves a collaborative process to meet these needs.

What is the policy on pets?

Pet policies differ among communities. Some senior living facilities allow pets and provide related amenities, such as dog walking services, while others may have restrictions on the size or type of pet.

Are there any additional costs for activities or amenities?

While many activities and amenities are included in the monthly fee, some may incur additional costs. It's important to ask about the costs associated with activities like special outings, personal training, or salon services.

How does the community foster a sense of belonging and community among residents?

Senior living communities often have resident councils, welcome committees, and a variety of social groups to help new residents integrate into the community. For example, Life Care Services communities often host regular social events and interest clubs to encourage resident interaction and community building.

Final Thoughts

Write this down: regardless of the age of your audience, digital marketing will always be your best option to reach it. What is Digital Marketing VS Advertising?

The elderly were used to commercials or advertisements on the radio. However, looking at these five trends, we conclude that digital surpasses traditional media.

Every day more people understand that the mission of tec

Feel free to contact us to see the unprecedented growth of your business.

hnology is to make our lives easier, not the other way around; that's why your ideal users will trust you more if you have a digital presence.

In the same way as technology, in Codedesign we also want to make your life easier by supporting your Senior Marketing business to shine in the digital realm. With digital marketing strategies that range from SEO, any ads or content creation engages with your prospects and makes them fall in love with your place.

If you want more advice with your business, contact us and let us guide you!

Until a new article, see you!

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