7 ideas for Successful Senior Living Marketing

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We all would like to reach a community that offers us the necessary care and an environment conducive to living in peace at some point in our lives. That is the task of the senior living communities.

If you own one of these businesses, your customers increase year after year, since by this time, perhaps the majority will be baby boomers, but after ten years, the gen-x can already reach the doors of your house.

Leading this type of work is a beautiful action since you offer older adults the best attention and care for a decent life, and that is already valuable enough. However, your business is not only advertised through good deeds. As experts in digital marketing, we must advise you with techniques that will make your residence for the elderly more visible and get those clients who need your services so much. So let's find out which seven strategies you need for your business and how to use them efficiently.

Let us begin!

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Get reviews

When people look for an assisted living home for their parents, they will focus on finding the best one for them, as this is not a decision to be taken lightly. As a senior living home, you should check that your reviews on any page are positive since that is the first thing your clients will review, not your website or how nice your images look with older people smiling. No, what they want is to know the personal experience of your audience.

An organic and effective way to gain reviews is to send surveys through your email list, which will give them a reminder to give their opinion and then encourage them to leave them on a page like Google Maps or even Facebook reviews. Read this guide on how to improve website traffic and get relevant customers.

Use Email Marketing

Emails aren't just for surveys; it is one of the best strategies to engage with users from the senior community. What is Digital Marketing VS Advertising?

And while you may think that emails are just spam, the reality is that your clients use this channel more often. Your prospective clients aren't senior people; usually, they are more with the Generation X ( people from 40 - 60 ages) looking for a safe home for their parents. According to MarketingProfs, 92% of Gen-X respondents say they have used email in the past month.

So, via email, you have an inbound strategy via email that allows you to build a closer relationship with your clients and update them with any news about their loved ones, events, or any newsletter. Then, if any of them wants you to stop, they can unsubscribe to your email list so that your messages aren't perceived as spam. Besides, this marketing technique is expected to generate a Return on Investment of 3,800 percent, which is $38 for every dollar you spend.

Senior Living Marketing

Once you gather your list of users that want to receive emails from you, set a period on which you'll be sending these emails, it could be once a week or once each two weeks. Sending too frequently could be a bit spammy, so please don't!

Having a determined period per email gives your team more time to develop meaningful and attractive pieces. It could be a newsletter with photos or videos or some experiences from users. Just take your time to create something great.

Your best ally in email marketing is the automated tools that will allow you to gather all your users and send personalized emails every time, giving you insights about how they are doing. Some great email automation tools are:

• Hubspot
• Mailchimp
• Aweber

Create a Blog

Content is king. That is digital marketing 101!

So, what is a great place to start your content? That's right: a blog!

This article talks about "The power of the blog" if you want complete information about this helpful marketing strategy. Going back, why blogging?

See, search engines - Google, Bing, or whatever you use - need people to keep using their platforms to keep earning money. When your web page drives much traffic, search engines perceive you as an ally, so they start to show your page in the top place.

To do this, you have to offer content, lots and lots of content, and blogs are an easy and, most importantly, inexpensive way to create content. Read how meme marketing is used to grasp audience's attention.

As you start writing about critical questions on senior living, people will begin to find the answers in your blogs. Your business will be perceived as an authority and the best option within your niche.

Senior Living Community

To do this correctly, you have to know your buyer personas and then investigate their top questions or what they like to talk about.

Maybe questions like:

• Are our senior living houses safe?
• How do I talk to my parents about moving to an old living house?

To build a specific buyer persona, answer these questions:

• Where do your customers live? How old are they? Are they married?
• What is their personality? Introverts or extroverts?
• Are they retired or still working?
• How can your senior community help them live better?
• Where do they get their info? Reading, news, web, or social media?
• What are their most common questions?

To study this best way, ask your current community what their questions are. Interview people who match your ideal customer and ask them these questions.

Then, once you identify those buyer personas and their concerns, start writing as if you were speaking with them. However, it would be best if you weren't too salesy while writing. Instead, there are subliminal ways to promote your old house while writing. How may you ask? Well, use resident memories for blog content!

These are meaningful and precious pieces of content you can use to share how people enjoy your community while sharing beautiful memories about users in your house!

Create virtual tours with Video Marketing or VR

Video is the most popular content, the reason: It is super easy to consume!

No effort, just sit down and watch, and let the video explain everything.

Video marketing has plenty of ideas you can use to attract more attention to your interested customers. So, customers don't have to go to your place to see their commodities. Instead, you can show it with a great video of how everything looks.

Technology has made everything even more accessible, and if you have the chance, you can create a virtual reality tour of your commodities.

Then, you have other ideas like videos of people talking about their experience, nurses and engagement directors making Q&A, and many more. Like blogs, you just pick a great idea and make it a video.

 

Senior Living Community

Go to social media

Video is the most popular content, the reason: It is super easy to consume!

No effort, just sit down and watch, and let the video explain everything.

Video marketing has plenty of ideas you can use to attract more attention to your interested customers. So, customers don't have to go to your place to see their commodities. Instead, you can show it with a great video of everything looks.

Technology has made everything even more accessible, and if you have the chance, you can create a virtual reality tour of your commodities.

Then, you have other ideas like videos of people talking about their experience, nurses and engagement directors making Q&A, and many more. Like blogs, you just pick a great idea and make it a video.

Use a CRM to track leads.

Follow-up leads are essential to become new guests of our retirement home. Still, with so many daily activities within the residence or even activities of our marketing team, it becomes difficult to do so. Fortunately, we no longer have to do everything by hand. Technology gives us more accessible ways to manage our business. Therefore, we recommend you to use CRM tools (Customer Relationship Management according to its acronym) that will provide you with all the tools to manage. Among the best known we have:

• Zoho
• Trello
• Sherpa

Use call tracking for customer relationship management.

The human touch is primordial when families choose a senior living community. Yes, social media and email allow communication, but still, you are face to face with a screen, not a single touch of "human interaction." 

Cellphone calls are still the best way to generate a genuine interaction between family members and your community; you need to install call tracking to be your best pall in the senior living business. You can measure call volume and determine lead sources with greater precision when you apply this.

Call tracking funnels to help you keep up with particular leads by tracking funnels calls from the central phone number to specific voicemail boxes, personal cell phones, and sales personnel. Your customers will be able to contact the same people they talked to without going through confusing menus or dialing extensions. Finally, you can filter leads to the most senior or available sales rep. This makes lead scoring easier by tracking through platforms like websites, social media, and mobile calls. How can you use QR codes for your digital marketing campaign?

Senior Marketing

Final Thoughts!

Digital marketing is one of the most effective ways to promote your senior living community since the internet is the most effective mass communication medium today. As we mentioned before, in senior living marketing, we don't do the marketing directly to the elderly but rather to their children, who are usually located between generation x and even, in some instances, millennials.

As a digital marketing agency, we have worked with endless niches ranging from real estate, food, and senior living marketing. So, if you want to increase your online presence and bring those gentlemen and ladies to your community for a warm and peaceful living, we will be your greatest ally to fulfill this significant goal. 

We have expertise in all topics related to digital marketing, and awards and recognitions support our professionalism in this area. Contact us to do business and take your senior living community to the next level!

Feel free to contact us to see the unprecedented growth of your business.

Feel free to contact us to see the unprecedented growth of your business.

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