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Ten marketing tactics to improve senior living occupancy


senior living occupancy


senior living occupancy


Senior living marketing could feel overwhelming at times as you don't get to see the results for all the hard work that you put in. However, it is essential to have a proper strategy before jumping in. You need to know all the marketing trends and the competition's steps and have well-guided support from a top digital agency like CodeDesign.


Looking at the statistics could also feel overwhelming, as the senior housing occupancy rate in the United States fell from 87.9 percent in the fourth quarter of 2019 to 80.7 percent in the fourth quarter of 2020. The pandemic brought forward serious challenges as the people living in senior housing facilities found higher risk of severe and long-term complications from the virus because of age and underlying health conditions. 

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However, the conditions have improved now as most of the United States population is now vaccinated with the booster doses. Also, as most senior living occupancies maintain strong infection protocols, including following all government directives and fostering safe social experiences for everyone's peace of mind, the business has begun to flourish once again.


Read this article on customer feedback loop and marketing tactics to improve the overall business.

Find these top events for senior living business owners. Also, find these new trends and ways to acquire customers.


Here are the ten marketing tactics to improve senior living occupancy


1. Use your current residents' reviews to spread a positive outlook about your business

2. Put apt and sufficient information about your community so that people could trust you

3. Your marketing campaign must have a clear call to action

4. Your potential buyers should feel comfortable while being at your website or while encountering your marketing campaigns

5. Keep on improving your SEO score and online visibility to get direct leads constantly

6. Online Reputation Management plays a very crucial role

7. Your website should be amazing, and there are no alternates to that

8. Have a clear understanding of what are the needs of your potential resident

9. Use the CRM system for everything else

10. Hire a top digital marketing agency like CodeDesign to work with you and help you excel


Read these 5 new ways to acquire customers for senior living businesses.

Focus on improving the overall business model of the senior living business and improve lead quality.


1. Use your current residents' reviews to spread a positive outlook about your business:


Get reviews


Get reviews


If you already have residents who enjoy being a part of your community, you could ask them to give reviews, make online videos, and ask them for honest feedback on why they think your business is the best. When you promote your business online using these videos and reviews, you tend to generate confidence and optimism in the minds of your potential audience. We already know how crowded the digital space is and how less is people's attention span on the internet. What is Digital Marketing VS Advertising?


When you use videos, the other potential customers see them as testimonials from other fellow companions, not like an advertisement from an organization. Ensure that you provide the right services to your customers so that they always are ready to spread word of mouth. Read how meme marketing is used to grasp audience's attention.


2. Put apt and sufficient information about your community so that people could trust you


senior community

senior community


When a resident plans to move away from their homes and live in a community, they have to think a lot, and there are a lot of questions that they need answers about. In this business, your customers are making a life-changing decision, and they would have questions in every step of the marketing channel. Read this guide on how to improve website traffic and get relevant customers.


Content marketing could be the best approach for you to nurture your leads constantly and be open and transparent with community information.


Read on how to use user generated content to promote senior living business.


Capitalize on the new trends in senior living business.



3. Your marketing campaign must have a clear call to action


Have clear call to action

Have clear call to action


Your marketing campaign must have a proper call to action, and you must ask for the sale at the right time and the right frequency so that you don't feel too pushy and get an idea about when your customers will move in. Most of the time, the customers are not ready to decide whether to buy. 


For this reason, the marketers and the business owners need to strategize on how they could convince the customers about the excellent business services to decide to move in. You should constantly be asking to your potential customers when they could be moving in or if they have any potential move-in dates that you could keep in the schedule.


4. Your potential buyers should feel comfortable while being at your website or while encountering your marketing campaigns


senior-living-fun-lifestyle


See, you need to understand that if the seniors feel comfortable with moving in, only then they would make a decision. The senior living occupancy business needs transparency and includes every possible information like monthly fees, care levels cost, and other expenses so that the adults and their children have all the information they need to choose your community over the competition.


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5. Keep on improving your SEO score and online visibility to get direct leads constantly


SEO



Think about the statement from the perspective of where you go to get answers for any of your queries. The first answer to your mind was search engines, especially Google. Similarly, your potential customers always search for their unlimited queries on Google. 


Most of the time, the businesses that optimize the website for these search queries to nurture their potential leads are on the winning side. As discussed in the senior living occupancy business scene, where the seniors would constantly be looking forward to getting all their doubts cleared, it makes a lot of sense to focus on search engine optimization and be heard in this competitive space.


6. Online Reputation Management plays a very crucial role


Online Reputation Management


Online Reputation Management


The good thing about this online space is that you send your business message directly to your customers using several digital marketing channels. However, each market responds differently to the marketing initiatives. Also, sometimes the business becomes prey of cyberbullying or harassment from the competition or the haters.


Therefore, it is important to keep an eye on what is discussed about your business online. If you are getting negative reviews, it will destroy your brand's image, and hence you should have an instant response plan in action. Online reputation management is one of the most important parts of winning customers and getting their trust.


7. Your website should be amazing, and there are no alternates to that


The website is the first place where your target audience would land. Hence, you need to design a website that is easy to navigate for people who are not tech-savvy, as in this case, your target audience is retired people. It would be best to add several images of your community so that people could experience what it would feel like to be at your place. 


You could also opt for virtual tours. Investing in your website would be the best use of the budget as all the online experience begins from here.


8. Have a clear understanding of what are the needs of your potential resident


Your potential residents would have different needs from one another. Try to focus on the areas that matter to your potential customers. A personalized approach is the key to success in this hyper-competitive and overcrowded digital space. Even if you opt for an email marketing campaign, ensure that the email is not generic and is meant to add value to each recipient. 


Divide your email group into various categories based on their individual needs, and this way, they would be able to add the most value to your recipients. The only way to succeed is to add a lot of value to your customers and appear as the best option available in the pool.


9. Use the CRM system for everything else


CRM


Use CRM tools to track every interaction of your salespeople with the potential leads. A customer relationship management tool is an effective way to look at the impact of the marketing tactics you have been using. 


At the same time, it is also important to link the results from marketing and sales initiatives to the CRM database so that your sales team has enough data to personalize the follow-ups with the prospects.


10. Hire a top digital marketing agency like CodeDesign to work with you and help you excel


CodeDesign

CodeDesign- The leading digital marketing agency


CodeDesign has helped multiple brands in the B2B and B2C sectors connect with the right audience and improve sales. We have a dedicated team, years of experience, a portfolio to showcase, and client reviews and testimonials to justify our expertise. You would be amazed to know that we have a client recommendation score that is 376% higher than the market average. 


We have a winning culture and a team composed of elite-level digital marketers to help your brand excel and win big.


CodeDesign is a leading:

- Digital agency,  

- Amazon marketing agency, and

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Feel free to contact us to see the unprecedented growth of your business.


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