DIGITAL STRATEGY, TRENDS, & TIPS
Attribution modeling is a method used in marketing and analytics to assess and assign credit to various touchpoints or interactions that a customer has with a brand or product before making a conversion or purchase.
Creating personalized marketing experiences is no longer a nice-to-have; it’s a must-have for any successful business. So read on to learn more about creating tailored marketing experiences...
One of the main reasons why so many people decide to establish a company is because they want to boost their current financial situation. And the truth is, in order to run a successful business, you need to do whatever is necessary to sell your services and/or products.
Come of the the most exciting developments in the world. Today we are going to focus on big picture trends and not on all the specific digital marketing tools we've been using lately
Have you seen Twitter? The microblogging social network changed its logo and name to that of X, and with Elon Musk behind all these decisions, we wonder, what will be new with this rebranding? Find out everything by reading the article!
A pillar page is a long-form, comprehensive piece of content that covers a particular topic in detail. A pillar page is the cornerstone of a website's content strategy, providing a foundation upon which other, smaller pieces of content (known as "clusters") can be built.
Unlike B2C, where emotions often play a significant role, B2B clients typically prioritized efficiency, accuracy, and return on investment.
You may have heard the word Algorithm, but do you really know what does it mean? Where does it come from? And more important, how you can use it for your social media plan? Well, click on this article to find out!
Digital marketing for hotels needs strategic planning aligned with the business's goals and objectives. Your digital marketing strategy would play a vital role in revenue generation, creating more brand awareness, and improving branding.
Voice search optimization is the process of upgrading and streamlining the information on your pages to appear in voice searches. Voice search optimization aims to optimize your page to answer the questions for people when they conduct verbal searches.
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