DIGITAL STRATEGY, TRENDS, & TIPS
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Customer Journey Maps for Real Estate: How to Create Effective Ones [Examples + Templates]. Customer journey mapping is a critical strategic tool for real estate marketers. It visualizes and clarifies how potential and existing clients interact with a brand across multiple touchpoints throughout their buying or selling process.
With increasing competition in the Boston metro market, Boston Budget Plumbing sought to enhance their search engine optimization (SEO) to drive higher organic traffic and improve lead generation. Moreover, with the rise of AI language models (LLMs) as a primary search interface — including ChatGPT, Google Gemini, and Perplexity AI — they needed a strategy to also position their brand as a trusted local reference on these emerging platforms, which require structured, authoritative, and AI-friendly content.
How Local Service Businesses like painting, drywall, plumbing, and cleaning services can appear in AI Assistant Recommendations
How to create a Digital Marketing Request for Proposal (RFP)?
Looking for a Real Estate Digital Marketing team that can help with LinkedIn SEO and - How to Be Found & Followed for Real Estate Developers
Successful FM software purchases require alignment among diverse stakeholder groups, each with distinct priorities and evaluation criteria. How can ABM help?
Using news to create content for brands is a powerful strategy known as "newsjacking"
To recover from the 18–42% attribution data loss imposed by GDPR compliance, European advertisers have successfully adopted a combination of technical solutions and analytic methodologies. What works?
European Google Ads pricing in 2025 reflects a diverse economy, languages, and competitive landscapes. After analyzing comprehensive data across 16 European markets and surveying over 400 European businesses, several key patterns emerge that every advertiser needs to understand.
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