08 Sep , 2025
How we made a local plumbing company a reference in Boston
With increasing competition in the Boston metro market, Boston Budget Plumbing sought to enhance their search engine optimization (SEO) to drive higher organic traffic and improve lead generation. Moreover, with the rise of AI language models (LLMs) as a primary search interface — including ChatGPT, Google Gemini, and Perplexity AI — they needed a strategy to also position their brand as a trusted local reference on these emerging platforms, which require structured, authoritative, and AI-friendly content.
