Using news to create content for brands is a powerful strategy known as "newsjacking"
Using news to create content for brands is a powerful strategy known as "newsjacking"
DIGITAL STRATEGY, TRENDS, & TIPS
Using news to create content for brands is a powerful strategy known as "newsjacking"
To recover from the 18–42% attribution data loss imposed by GDPR compliance, European advertisers have successfully adopted a combination of technical solutions and analytic methodologies. What works?
European Google Ads pricing in 2025 reflects a diverse economy, languages, and competitive landscapes. After analyzing comprehensive data across 16 European markets and surveying over 400 European businesses, several key patterns emerge that every advertiser needs to understand.
When American brands look to Europe, they often focus on the obvious: translation, currency, logistics, and GDPR. But as of June 28, 2025, another critical factor comes into play—the European Accessibility Act (EAA).
We recognizes more and more the critical importance of Reddit’s moderation ecosystem in shaping digital marketing strategy. How to engage? How to automate?
Is the old rulebook of marketing is obsolete? The linear funnel—awareness to conversion—has been shattered, replaced by a dynamic, multi-dimensional ecosystem.
The Marketer’s Guide to OpenAI’s 2025 Models
Still using TikTok for just top-of-funnel awareness? We reveal our playbook for using TikTok's integrated commerce tools to drive measurable sales and master the entire customer journey
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