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Digital Marketing Funnel: What is it and how to optimize conversions

A digital marketing funnel is the visual representation of the steps a customer takes in the customer journey. The most crucial step in the customer journey is understanding your target audience's pain points and figuring out how to help them and communicate the value to them.


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Color Psychology: How can you use them effectively in Marketing and Branding?

Sometimes we don't give enough importance to color within marketing, but believe it or not, all these shades significantly affect how our consumers perceive us more profoundly. That is why we will show you how to use colors in your branding and marketing to generate the desired effect on your audience.


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Hashtag Strategy: A complete guide for every social media platform. [Updated]

Hashtags are in almost all social networks and even then you may not be sure how to use them. How many hashtags are okay? What words should I use? Are they the same for all networks? If you want answers to all these questions and take your social networking game to a new level, click on this article and learn everything you need!


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Digital Marketing VS Traditional Marketing: What is better for you in 2023

Traditional marketing is static, whereas digital marketing is dynamic. To choose the right one, here is a complete descriptive comparison between traditional marketing VS digital marketing


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The Importance of Strategic Planning in Digital Marketing Campaigns

The key to a successful digital marketing campaign is strategic planning.


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How to Use Video for Successful Digital Marketing Campaigns

Are you ready to maximize the potential of your digital marketing strategies and propel your brand’s success?


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Target CPA - How to Generate new leads and customers?

Target CPA is the automated bid strategy that sets bids for you to bring maximum conversions as possible at the target cost per action set by you. Google claims that target CPA uses your conversion tracking data to avoid unprofitable clicks. 


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How to Get More Landlords Through Digital Marketing

Read our five step digital marketing for estate agents guide to learn how to get more landlords using your letting agencies services.


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Why Marketing Missteps Pose Risks to Your Business's Online Reputation

How customers perceive a brand on the internet influences their purchasing choices, trust levels and loyalty. How can a brand risk it all?


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How To Choose A Good Web Hosting Service for an Ecommerce

Are you thinking about upgrading your web hosting service for your ecommerce? Here are some tips on how to choose the best host.