Simplicity is the ultimate sophistication

Welcome to issue #2 of Insights!, our bi-monthly blog series, which examines trends and insights related to digital marketing, advertising, and technology.

Meet GEO, the new kid on the block

Today, we will look at the new kid on the block, GEO (gee—oh). GEO is SEO's younger brother and an acronym for Generative Engine Optimization. 

GEO is different from SEO as he focuses on making content engaging and relevant for AI models to prioritize rather than just optimizing for search engines, like his older brother.

GEO promises to enhance AI model understanding, ensuring AI can easily summarize and use content to answer user queries effectively.

Here’s an idea of how Geo should work:

Should you consider also adopting GEO?

I’ll not bug you today with S-curves or hype cycles, but I'll tell you this: It's the best time to be in the early adopter corner. If a new experience shows “added value” to the consumers - and this one does, consumers will follow it and use it more and more.  And Google will have to follow as well, to stay competitive. They are not the solo innovators anymore on search.

Here at  Code, we already had one SQL coming (last touch) from AI chatbots (we are ranking first for interesting queries, by the way). So yes, you should start talking about it. (and if you don't read this, don't worry; our SEO guys will make sure you are in the right direction)

We also expect reach of AI-based search engines to accelerate (just take a look at the new SearchGPT from open AI), so investing in GEO makes sense today.

What can you do so GEO likes you? 

(take some examples, ranked from most important) Adding quotations, adding statistics, ensuring fluency, citing your sources, using technical terms, easy-to-understand text, and finally, sounding authoritative! 

Source (including full paper): GEO: Generative Engine Optimization (arxiv.org)

Simplicity is the ultimate sophistication … 

It’s a famous quote from Leonardo da vinci, simply meaning that keeping things simple is really smart, even though it might seem basic.

We feel that has been quite the opposite with AI and genAI… All that we are seeing are people who are either obsessed with the technology's rippling effects or those who are completely oblivious.

GenAI has also often been accused of bloating creativity… but we stand on that it is just an enhancement and that human-touch and creativity should go hand in hand to create good work. 

No lifejacket, no problem?

Take what we did for our client Savvy Navvy. If at sea, one should wear a life vest, it is very hard to find good pics one (of people wearing life vests) 🙀

But no problem, looks like a perfect time to use our enhancement buddy. The results we got were jaw-dropping! And btw, you should try the app because it’s really like google maps for boats; and if you don’t have a boat, it also works for kayaking !🛶

Easy - Efficient - Simple.

AI tools are coming in hard, and integrations and agents will propell creativity as well as marketing a lot. Let’s not sleep at the wheel but also not panic. Here’s how we read it:

• AI will continue to assist us in generating unique ideas and visuals, expanding creative possibilities.

• It will continue to speed up workflows by automating repetitive tasks. Absolutely!

• Facilitate exploration of new creative directions and styles.

• Help on tailoring messages to specific audience preferences to become a real thing!

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Weekly Spotlight

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Thank you for joining us in this edition of Insights! We hope you found our updates and expert tips both informative and inspiring.

We’re excited to continue sharing valuable insights and success stories with you in future editions. If you have any feedback or topics you’d like us to cover, please don’t hesitate to reach out—we’d love to hear from you!

Until next time, stay ahead of the curve and keep innovating!

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