Disavow

GoGoogle'sisavow is a tool that allows your links to be more efficient, eliminating any spammy, artificial, or low-quality inbound links that may be harming your rankings.

DMOZ

DMOZ is the Open Directory Project, which was launched on June 5, 1998, and closed on March 17, 2017.

Do-follow

A link that doesn't have the "no-follow" attribute means a safe link.

Domain

A website address that could end in extensions like .com, .org or .net, like:  www.codedesign.org

Domain Age

The Age Domain is the number of years your website has been online. Although having a considerable amount within the platforms is an achievement for your brand, we must emphasize that the experts believe this is not an essential factor for search engine rankings.

Domain Authority

When your website has become a reference for people within your niche, your authority increases significantly. Therefore, search engines give your pages more visibility even if they have not received as many visits.

Domain History

The history covers all your website activity, from backlinks to whether it was built on a previous domain. Even if your website received a fault, this is recorded in your history. Before purchasing a domain, it would be great to check its history.

Doorway Page

These are pages whose purpose is to be ranked on specific keywords to redirect their users to other websites.

DuckDuckGo

DuckDuckGo is a search engine that was founded on September 28, 2008. This platform is usually praised as a search engine focused on user privacy. It relies on more than 400 sources to serve its results and has its crawler, bot, and alliances with Bing and Yandex.

Duplicate Content

This happens when two types of content on the same or different websites are too similar.

Dwell Time

It is the time lapse between a user clicking on a search result and then returning to the SERP from the website. If it is less than 5 seconds, it could indicate low-quality content to search engines.

E:

E-A-T

This term stood for Expertise, Authoritativeness and Trustworthiness and was taken from the Google Search Quality Evaluator Guidelines. It represents signals that the search engine uses to determine the quality of your content, but it isn't a direct ranking factor.

E-commerce

Platforms that allow you to buy or sell your products online. Some examples are eBay or Amazon, a platform where we have expertise in Codedesign.

Editorial Link

This link is given to your website without asking or paying for it.

.edu Links

Educational-focused institutions tend to have a top-level domain of edu. When we find links like stanford.edu., we know that this institution is certified as an educational one. These links were hard to find and had more value for link building. Nevertheless, many link builders try to get this resulting in many unrecognized edu—sites which resulted in Google ignoring them.

Engagement Metrics

Percentages and methods you can use to measure how people interact with your webpage or content. These include:

• Bounce rate
• Click-through rate
• Conversion rate
• Dwell time
• Frequency and recency
• New vs. returning visitors
• Time on page/site

Entities

• Groups
• Facts
• Places
• Organizations
• People 

External Link

It is a link that directs to an external domain. SEO experts believe these are essential sources of ranking power considering external links as third-party votes.

F:

Featured Snippet

When you type question queries like who? What? When or how?, usually Google shows a block above the organic search results. This box offers a summary as well as the publication date, the website link and the URL.

Findability

Findability is your website's capacity to be discovered by users or search engines.

First Link Priority

When two links point to the same page, they can be treated differently by Google. Some professionals think that the search engine could consider the anchor text from the first link to have more influence. Still, regardless of this, there isn't clear evidence of how the platform prioritizes one connection over the other. For a better web design, you should think on a user-first basis where you apply the anchor text where it is relevant.

Footer Link

Links that show in the bottom section of a website.

Freshness

Freshness refers to the relevance of a topic according to its time. Depending on the niche, the platform will give more or less relevance to issues, for example, sports results or updates on Elon Musk buying Twitter. Long-lasting topics like this glossary or basic knowledge of digital marketing can be relevant for more extended periods. Query Deserves Freshness is an aspect of the algorithm that helps decipher when a topic requires more or less relevance within searches.

G:

Google

The main character of this article, founded by Larry Page and Sergey Brin in September 1998, Google made a massive difference from human-edited web directories and started to rely on web crawling technology and an algorithm that analyzes different factors to rank websites. It is the most used search engine worldwide.

Google Analytics

This free program helps you track your audience behaviour, traffic acquisition sources and even how your content is performing.

Google Bomb

The Google bomb is a tactic of making a web page rank utilizing a search phrase that is too controversial or surprising.

Googlebot

Through this crawling web system, Google can find and add new websites and webpages to its index.

Google Dance

A term used starting in 2002 for the volatile period during which Google updated its search index roughly every month.

Google Hummingbird

The Google Hummingbird was an update to the algorithm made in 2013 where creators wanted to provide better results by making the search engine understand whole ideas than just keywords.

Google Panda Algorithm

 

In 2011 Google underwent a significant change in its algorithm that sought to remove visibility from all low-quality content produced by "content farms." The update became part of the Google Ranking Factor in 2016.

Google Penguin Algorithm

The Google Penguin was another algorithm update that sought to reduce the visibility of over-optimized websites. These sites used to misuse links or use strategies like keyword stuffing to shock you. This update became part of the Google Ranking Factor in 2016.

Google Pigeon Update

The Google Pigeon Update was a name that the SEO industry gave to a Google local search updated on July 24, 2014. This update wanted to improve the accuracy and relevance of local searches by using traditional ranking signals and improving distance and location ranking parameters.

Google RankBrain

This update in 2015 wanted to add machine learning to the Google algorithm, which is considered the third most important ranking factor. In 2016, RankBrain had influenced each query and its ranking factor.

Google Sandbox

This is a theorized issue, but it has never been confirmed by Google, which specifies that before seeing success, many websites must wait a while for their page to have the reach they want. New websites that compete for keywords experience this phenomenon and don't get out of it until they achieve a specific authority.

Google Search Console

This platform has excellent features like monitoring sites for indexing errors and site speed.

Google Search Quality Rater Guidelines

This document stipulates all the aspects used to review a website within the search engine manually. By reading this document, you will have much information on how to create quality content for Google and see the concept of E.A.T. in greater depth.

Google Trends

This is a website where you can view information about all the trends and stories.

Google Webmaster Guidelines

This Google guide seeks to help you create quality content for the platform. In a nutshell, he says:

• Create quality and exciting content for users, not for search engines.
• Avoid tricks or shortcuts to gain more traffic or notoriety.

Source: Youtube.

.gov Links

These are links that can only be granted to government entities. For this reason, they are highly trusted and have been targeted by link spam.

Gray Hat

This is a "dangerous" area where you are on the verge of adhering to the Google Guidelines and using a strategy that can "manipulate" the rules.

Guest Blogging

This Link Building strategy seeks to gain more notoriety for your website by participating as a guest writer on other companies' blogs.

H:

Heading

The HTML heading tags are titles and subtitles that we use to divide the sections of a blog or any writing within the networks. They range from H1, as the main title, to H6, subtopics of the main subject. It is necessary to place the relevant keywords within each subtitle to enjoy SEO benefits.

Headline

It is the main subject tag, what we consider an H1.

Head Term

The head term refers to the main keyword you want to rank for and has much competition.

Hidden Text

This technique consists of placing keywords or phrases that help your SEO in an imperceptible, "invisible" way. This technique goes against Google's Webmaster Guidelines, which could cause an infraction. Among the tactics that are often used are: 

• Too small to read. 
• The same colour as the background.
• Using CSS to push the text off-screen.

Hilltop Algorithm

Added to Google's algorithm is 2003, the hilltop assigns an expert status to websites that talk about specific topics that also link to unaffiliated pages.

HITS Algorithm 

The Hyperli Induced Topic search is an analysis that assesses a value based on inbound links (authorities) and outbound links (hubs). 

Homepage 

It is your website's main page. 

.htaccess File 

This is a configuration file you can use to rewrite and redirect URLs. 

HTML 

It refers to a Hypertext Markup Language, which are codes used to increase the SEO effectiveness of your website. 

HTTP 

This is how data is transferred from a computer to a web browser and is better known as a Hypertext Transfer Protocol. 

HTTPS 

A minor Google ranking factor, the Hypertext Transfer Protocol uses a Secure Sockets Layer to encrypt data between a website and a browser. 

Hub Page 

This is a web or article of high authority that treats a specific topic and keeps updating its knowledge about it. 

I: 

Inbound Link 

An Inbound link occurs when an external source links your site on their page. 

Index 

This is the database search engines utilize to retrieve and store information during the crawling process.

Indexability 

Indexability is the ability of search engines to include or analyze a page in their index. 

Indexed Page 

It is a web page that has been indexed to the search engine and, therefore, can appear in any relevant query. 

Information Architecture 

It's the way your website is built. This aspect is of the utmost importance since a large part of your page's user experience depends on it, and your clients can navigate comfortably through it. 

Information Retrieval 

It is the process of researching information on a specific topic and then sharing it through a piece of content such as an article, video or audio. 

Internal Link 

Internal links are elements that allow your users to continue consuming content within your website. In other words, if we link here to our other articles on SEO, you will be able to continue learning and training in this field of digital marketing. This is one of the best practices for SEO since you get benefits such as: 

• Allow your users to browse your website, increasing their time spent on it, which in the end can turn into a sale for you. 
• Help you establish a hierarchy within your content. 

I.P. Address 

Better known as an Internet Protocol Address, this delimits websites whose sites belong to the same server or those with a particular one. 

J: 

Javascript 

This programming language allows users to insert images, data, and any other type of content on their websites. This program makes it more difficult for search engine bots to crawl, which could increase its loading time. 

K: 

Keyword 

Keywords are perhaps the primary tool of SEO professionals. We can see which words or sentences are most searched for through a study of trends. The search engines use these words to offer their audience an entire series of articles on a topic. As a result, we used to write on the subject to answer those doubts to our audience, which makes our content more consumed. 

Keyword Cannibalization 

Cannibalization occurs when multiple pages within the website compete for the same query. What causes this, in the long run, is lower click-through rates on your posts, diminished authority, and lower conversion rates than from having one consolidated webpage that is performing well. 

Keyword Density 

This term refers to the number of times a keyword mentions a page's context. Although marketers believed this was important, the facts show that placing more or fewer words will not make your website more relevant to search engines. 

Keyword Research 

It is the process of searching and studying all those keywords or essential questions your audience is asking. Paid platforms like Ubersuggest can help you do a more detailed study. 

Keyword Prominence 

It is a tactic of placing the keyword in the first paragraphs of a page, right at the top. This practice sends excellent signals to YouTube rankings, which is highly recommended. 

Keyword Stemming 

Keywords can have several derivatives that belong to the same family, and these can fall into the same category for search engines. For example, words like shop have derivatives like shopped or shopping. Thanks to this function, it is enough to use only one of these terms to include your article within a base keyword: shop. 

Keyword Stuffing 

Another practice penalized by Google rules, stuffing, consists of using too many irrelevant or repetitive keywords to draw the platforms' attention. 

Knowledge Graph 

This is a database Google uses to surface facts on entities in a knowledge panel at the top of relevant queries. 

Knowledge Panel 

This box shows page 1 of Google's search results if you are on a desktop. This panel has facts and information on entities. 

KPI 

Key performance indicators are measurement methods businesses use to reunite business and marketing objectives, targets and goals they want to achieve. 

L: 

Landing Page 

A landing page could be any page a visitor can navigate to or a standalone one used to capture leads or generate conversions. 

Latent Semantic Indexing (LSI) 

It is a method that helps search engines identify the context of a word. 

Lead 

A lead is someone who could be interested in your products but isn't sure about buying yet. This person could share contact information to stay in touch with any updates about your business until they take the step to become a new customer. 

Link 

A link is an HTML code that allows you to navigate websites, applications and other platforms by clicking on them. Search engines take these into account to evaluate and rank your website. 

Link Bait 

Like clickbait, link bait seeks to entice users to click en masse or attract links from other pages through sensational or persuasive statements. 

Link Building 

Link Building is a process that consists of getting pages with relevance or authority to mention your links to achieve organic traffic and greater visibility. You can do this by: 

• Placing the links within other properties that already belong to you. 
• Get in touch with people in your niche to negotiate or make alliances. 
• Look for editorial links by creating content that is relevant to your niche. 

Link Equity 

It refers to the value of inbound links in authority and trust. 

Link Farm 

The link farm is a spam technique consisting of several websites that mention each other to get a greater reach artificially. 

Link Juice 

Link Juice is slang used to measure the power that one link has over another, it is a pejorative term, and it is not recommended to use it. 

Link Profile 

It is any link that leads to a web page. It can vary depending on how they were acquired or their anchor text. 

Link Stability 

When a link stays on its page consistently for a while without being changed or updated, it has this quality. Although Google applied a patent for link churn and how often they are changed, there is no conclusion that link stability influences ranking. 

Link Velocity 

It is how quickly or slowly your website reunites links. A quick increase in link velocity could signify spamming or viral marketing. 

Links, Internal 

Links that take you from one page to another in the same domain. These links can be on a page, a sitemap or even in the navigation menu.  They can show the importance of a page depending on how many clicks this is from the homepage. Internal links are essential because Googlebot crawlers follow these to navigate your site and find new pages. 

Links, NoFollow 

When you add the attribute "no follow" to a link, you aren't passing any credit to the page you are linking to. The idea was to limit comment spam, but Google changed how the directive works. This term is considered a "hint," meaning that they still use information about linking patterns but don't pass any page to the link. 

Links, Outbound or External 

A link that comes from a different page. These links don't have any influence on ranking, and they work more to cite relevant sources. Log File A file that saves user's information like: 

• I.P. addresses 
• Type of browser 
• Internet service provider 
• Date Number of clicks 
• Referring/exit pages 

Pay Per Click (P.P.C.)

Pay Per Click is a style of paid strategy in which you create ads to be displayed on search engines, social media or any other platform and then pay for each time a user clicks on it. The perfect mix is to combine organic techniques such as SEO with P.P.C. to achieve more optimal objectives and locate suitable candidates.