How to pick an Amazon store agency?

Amazon store agency

The US e-commerce revenue is expected to be around $4.9 trillion in 2023, which means there is a great shift in people's buying behavior. With this preference for online shopping, it becomes crucial for sellers and vendors to focus on strategies to connect with the target audience and increase revenue.

Find this excellent article on online reputation management to take your brand image to the next level.

Amazon is one of the largest online shopping platforms in the United States, with 150 million customers expected to spend approximately $240 million per year for their purchases. You could work with us, the leading digital marketing agency to assist you in Amazon marketing.

Amazon is also among one of the largest online selling platforms. An estimated 2.5 million sellers are trying to connect with their audience and let the customer persona hear their marketing messages. The increase in competition means that you should be spending more time crafting strategies and campaigns that would directly connect with the buyers with the higher buying intent and increase the traction. An Amazon marketing agency could help you with your advertising and marketing strategies to boost your sales and increase your customer base. Not only is the advantage limited to this stage, but you could also be reselling to your audience if they liked your product.

As the online seller or vendor, you must be clear with your goals and objectives behind hiring an Amazon agency. For example, if your goal is to increase brand awareness and sales simultaneously, the agency's steps would be different compared to increasing only the traction.

Below are two basic scenarios when you should hire an amazon marketing agency.

Improve the Amazon product listing(Amazon listing optimization) 

Amazon product listing

Amazon Listing Optimization is the process of taking deliberate actions to improve the ranking of your product for specific search queries and rank higher in the organic search results. For example, you could take all the actions like improving the keyword research, optimizing product description, using proper images, and improving the seller reputation on Amazon. Read this article for B2B marketing strategies.

As mentioned above, there are 2.5 million sellers online on Amazon. With such ferocious competition, it becomes crucial to emphasize on Amazon listing optimization to compete with other sellers and come in the view of the potential buyers as early as possible.

For example, let us assume you sell running shoes and someone searches for the product on amazon. 

This particular search phrase would yield multiple results on the Amazon product page, giving the buyers an uncountable number of options. With so much distraction, competition, and low attention span, it becomes the need of the hour to rank as high as possible to get maximum results.

What if you don't rank high on this search phrase? You probably lose a massive amount of potential customer base. 

Your goal must be to improve the listing of your products. An amazon agency like Codedesign who has a proven track of success in helping the sellers list their products higher on the Amazon product page, could be a great choice.

Amazon listing optimization includes adding relevant keywords in the product title and making it readable. Back-end keywords that allow up to 249 bytes of important keywords in the search terms are also important to rank higher on the Amazon product page. In addition, your content increases the click-through rate, which means you must put great emphasis on product information, product text and images.

Promote your products on Amazon(Sponsored)

Amazon-Ads

Let's keep the same running shoe example. Read this guide on PPC campaign strategy.

This time, imagine you've optimized your store and product descriptions according to all Amazon SEO fundamentals.

Even now, it's possible to still have other sellers with related products on Amazon rank better than you on searches. You can expect this because there are several Amazon ranking factors.

Some sellers promote their products on the first position of amazon searches to increase their brand visibility. After that, they run targeted ads to gain customer attention. That is why the product has a "Sponsored" label.

If your goal is to target your potential customers directly, you can use Amazon ads. Amazon has an entire ad chain that you can now reach. Like any ad chain, it needs a ton of setup and lots of continuous attention if you want to make a fair profit. An amazon agency specializing in Pay Per Click can be the best fit for your company. 

Will an amazon agency add to your total costs instead of operating the ads yourself? Yes. But the ads will also operate a lot better. The agency will undoubtedly pay for itself.

So if you have either of these two goals, it is highly recommended to work with an Amazon marketing agency.

7 characteristics to look for in an Amazon Marketing Agency that fits your requirement:

Experience in the Amazon Marketplace: 

 

Experience in the Amazon Marketplace is crucial

Look how experienced your amazon marketing agency is. Marketing the store products on Amazon has its guidelines. 

To decide if an Amazon marketing agency understands those guidelines and puts them into practice, check if they have a working knowledge of how the Amazon marketplace works. 

Excellent Amazon agencies share these best practices in the form of how-to guides and educational resources, showing them insight into their Amazon Marketing Agency. 

CodeDesign has a dedicated portfolio section on the website to show how the previous sellers have experienced a growth trajectory in their revenue with the proven tactics and expertise in the Amazon marketing niche.

Expert team members

Experience is a critical factor

Marketing, on its own, won't be sufficient to turn your Amazon store into a flourishing business. 

Other vital things like proper store setup, product listing optimization, brand-specific creatives, PPC management, and so on must be tackled equally. 

And you won't accomplish all that with a one-person team. 

Hence, a characteristic of excellent Amazon marketing agencies is that they operate with expert team members who have specialized in different niches. You could check our About page to glimpse our dedicated marketing team and professionals who have years of experience and proven track of success and are ready to take the next project.

Great company culture:

Choose to work with long-term partners who understand your long-term and short-term goals and work with you to achieve them. 

Analyze how the company reacts to problematic situations and how they grab the new possibilities and opportunities. For example, if you look into CodeDesign, we are a multicultural team with an 86% client retention rate and a client recommendation score of 376% higher than the market average.

Transparency of the amazon agency:

Look how the company shares their core services, whether they hold you accountable or not, and whether they disseminate and explain monthly company audit reports. 

Excellent Amazon marketing agencies are transparent to their clients. They explain both the success and failure of the marketing campaign to the company. 

A fantastic client portfolio:

Before you pick an agency, it's necessary to check with whom the agency has worked in the past. 

You'll get this in their portfolio section. 

It is a vital characteristic to look for, as it gives you an insight into the type of companies the agency typically works with. 

Great Amazon marketing agencies have a fantastic portfolio of clients like us, CodeDesign.

Customer testimonials

Before choosing your Amazon marketing agency, please take a moment to look out for testimonials they've received from past and present clients. 

It gives you an idea of what people think and feels about their services. It also helps you to see if what the agency offers is worth the fee.

CodeDesign always puts the client at the center, and we work very closely with our client's team to understand how to bring the best results with our innovative marketing campaigns.

Pricing of the services they offer:

Every Amazon marketing agency charges differently depending on their experience, area of expertise, and workload. 

It is critical to choose an amazon agency that charges reasonably for the services they offer, i.e., not too high and not too low. 

Before hiring an amazon marketing agency, do plan the budget you want to invest in the marketing.

CodeDesign: Your Amazon Marketing Agency

Amazon sellers and vendors of every size count on CodeDesign to grow their business on AMAZON.

Being an Amazon seller is now more critical than ever. As a digital marketing agency CodeDesign has a fully remote, remarkable Amazon Team working at the total potential to combat and win against any challenges. If you want help optimizing your Amazon presence, feel free to contact us, and we'll enhance your marketing strategy and increase your online sales.

Codedesign.org, the leading Amazon marketing agency, helps you manage product listings to product launches and grow your Amazon store. We have a vast product database that enables you to find highly demanding products and optimize your store for that product. 

CodeDesign helps you find daily sales, inventory data, and revenue for any Amazon product, whether you're spying on competition or creating a marketing strategy.

With our insightful keyword data, you can boost traffic to your product listings, enhance PPC campaigns, and advance your business.

CodeDesign Amazon Analytics Team tool is your financial command center. Plan and trace your FBA sales, revenue, expenses, and other vital metrics, view performance over time and gain insights to lessen costs and increase your profits.

CodeDesign Team will help you understand the market and competition better with all strategic and tactical moves.

We have an 86% client retention rate and a client recommendation score of 376% higher than the market average. We have a winning culture, a bespoke expert team that together are the perfect recipe for a successful digital presence. 

Feel free to contact us to see the unprecedented growth of your business.

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