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Google Ads PPC Marketing: How to Make It Work for You

Google Ads PPC Marketing

Google Ads PPC Marketing

If you’re looking for a way to get your business in front of more people, look no further than PPC marketing. Also known as paid search engine marketing, PPC involves paying a publisher (in this case, Google) to feature your business or product above the other organic pages for a given set of keywords.

PPC is one of the most effective ways to reach your target audience, and it can be a great way to boost your business’s revenue. In this post, we’ll teach you everything you need to know about PPC marketing and how to make it work for you.

You could work with us, CodeDesign, the leading digital marketing agency to grow your business.

Read this complete guide on B2B SaaS SEO and Amazon Listing Optimization.

What Is PPC Marketing?

What Is PPC Marketing?

PPC Marketing: Google Ads

PPC marketing (pay-per-click) is a form of digital advertising where you only pay when someone clicks on your ad.

It's one of the most popular and effective forms of online advertising, and it's easy to see why. With PPC, you can target your ads to reach people who are most likely to be interested in what you're selling. You control your budget, so you can spend as little or as much as you want. And since you only pay when someone clicks on your ad, it's a great way to get leads and sales without breaking the bank.

What Are the Benefits of PPC Marketing?

Benefits of Google Ads

Benefits of Google Ads

There are many benefits to using PPC marketing, including:

1. You can target your ads to reach people who are most likely to be interested in what you have to offer.

2. You can control your budget, so you never spend more than you want to.

3. You can see results quickly, which can help you make decisions about what works and what doesn't.

4. You can track your results so you know exactly how well your campaigns are performing.

What Are the Types of PPC Marketing?

Types of PPC Marketing

Types of PPC Marketing

There are three main types of PPC marketing: search, display, and remarketing.

Search engine PPC marketing is the most popular type. Ads show up when someone searches for a keyword or phrase related to your business. This type of marketing is great for brands who are looking to drive traffic to their website or landing page.

Display advertising is a great way to reach people who are browsing the web but may not be actively searching for your product or service. Display ads can be in the form of banners, text, or images, and show up on websites across the internet.

Remarketing allows you to target people who have already visited your website. This type of marketing is great for brands who want to re-engage with potential customers and convert them into paying customers.

How Does Google Ads Work?

How does Google Ads Work

When you create an ad campaign in Google Ads, you're choosing to show your ads on Google's search engine results pages (SERPs) and millions of websites across the web that have partnered with Google.

You can also choose to show your ads to people as they browse the web. Your text, image, and video ads can appear on the Google Display Network

Your ads can appear in two places on these websites: above the organic search results, or on the right-hand side of the page.

When a person performs a search on Google, your ad will appear next to the organic search results if you've bid higher than the competition and have higher quality score. 

The Different Types of Google Ads and What They Can Do for Your Business

As a business owner, you know that it takes more than just a great product or service to succeed. You also need a great marketing strategy. And one of the most important parts of any marketing strategy is pay-per-click (PPC) advertising.

Here is a short description about the different types of Google Ads and how they can help your business:

Google Ads Overview

When most people think of Google Ads, they think of the text ads that show up at the top and bottom of the search engine results page (SERP).

However, there are many different types of Google Ads. In this section of the article, we'll take a look at the different types of ads and explain what they can do for your business.

Google Ads are the advertising backbone of Google and account for 90% of the company's revenue. The majority of these ads are the text ads that we all know and love, but there are also a number of other types of ads available, including 

- Image Ads

- Video Ads

- Shopping Ads

- App Ads

What Are the Different Types of Google Ads?

Types of Google Ads

Types of Google Ads

There are six different types of Google Ads: search, display, video, Gmail, app install, and remarketing.

Let's take a closer look at each one.

1. Search Ads: These are the ads that appear at the top and bottom of Google search results pages. They're designed to help you find what you're looking for quickly and easily.

2. Display Ads: Display Ads show up on websites across the Internet. They come in a variety of sizes and can be text, image, or video ads.

3. Video Ads: Video Ads are similar to Display Ads, but they appear as videos in YouTube and across the web.

4. Gmail Ads: Gmail Ads are text ads that appear in the Gmail inbox next to messages from friends and family members.

5. App Install Ads: App Install Ads are designed to get people to install your mobile app.

6. Remarketing Ads: Remarketing Ads are designed to reach people who have visited your website before.

Search Ads

Search Ads are the most common type of Google Ads. They appear at the top and bottom of the search engine results pages (SERP) and are triggered when someone types in a keyword that's related to your business.

Since they appear above and below the organic search results, they're a great way to get your business in front of more people. And because they're targeted to people who are already interested in what you have to offer, they're also a great way to increase leads and sales.

Display Ads

Display Ads are a form of advertising that appears on websites and apps. They can be in the form of text, images, or videos. Display Ads are usually used to promote a product or service, and can be targeted to specific customers based on their interests and demographics.

Display Ads are a great way to reach potential customers who are already interested in what you have to offer. They're also effective at building brand awareness, and can help increase traffic to your website or app.

Shopping Ads

Shopping ads are a form of advertisement that allow businesses to showcase their products to customers who are already searching for them on Google.

When a customer clicks on one of your shopping ads, they are brought to a page on Google that displays all of the products you are selling. They can then click on each product to get more information, such as a product description, images, and pricing.

Shopping ads are a great way to increase the visibility of your products and drive more traffic to your website. As an Amazon Marketing Partner, Codedesign can help you set up and manage your shopping ads campaign for maximum results.

App Ads

Google App Ads are a type of ad that encourages users to download an app. App Ads are typically shown as a banner at the top or bottom of the search results page on Google.

When someone clicks on your App Ad, they’ll be taken to a page on the Google Play Store or iTunes Store where they can download your app. App Ads are a great way to increase downloads of your app and encourage people to try out your business.

Video Ads

Google has been heavily pushing their new video ad format, and for good reason. They've seen some pretty amazing results from businesses that have adopted the format. In fact, according to Google, "In the first two months of using video ads, Walmart saw an 11 percent decrease in cost per conversion and a 50 percent increase in conversion rates."

If you're not familiar with video ads, they're those short, 15-second ads that you often see before a YouTube video. They can be used to drive awareness of your brand, promote a product or service, or even drive donations.

If you're interested in giving video ads a try, contact us and one of our experts would be happy to help get you started.

Why Use Google Ads?

At Codedesign, we strongly believe in the power of Google Ads. Not only is it one of the biggest search engines in the world, but it's also a very effective platform for businesses of all sizes.

There are a number of reasons why you should use Google Ads:

1) You can target your ads to specific customers based on their interests, demographics, and even past behaviors.

2) Ads are displayed on Google SERP for only specific keywords and you can choose from millions of other websites across the web.

3) You only pay when someone clicks on your ad.

4) Ads can be customized to match your branding and you can design your landing page in a way that boosts quality score and conversion rates.

5) You can track the success of your ads with detailed reports and performance metrics.

How Much Do Google Ads Cost?

Google Ads Cost

Google Ads Cost

Credit(Image): Magnet marketing

The cost of Google Ads will vary depending on what type of campaign you choose, your budget, and the keywords you want to target.

There are a few different ways to pay for your Google Ads: you can choose to pay for them on a per-click basis (where you're charged every time someone clicks on your ad), and you can choose to set a monthly budget cap, where you could set an advertising budget and never spend more than your monthly limit.

Your budget will also play a role in how much your ads cost. The more money you're willing to spend, the more competitive your ad will be and the higher its ranking will be.

What Is the Google Ads Quality Score?

Google Ads Quality Score

Google Ads Quality Score

The Google Ads Quality Score is a metric that Google uses to measure the quality of your ads and your website.

The score is used to measure the relevance of your ad for a given keyword, and the higher it is, the more likely your ad is to be shown and the less you'll pay for clicks. You can improve your score by making sure your ads and website are well-optimized and provide a good user experience.

How to Get Started With Google Ads?

Get Started With Google Ads

Get Started With Google Ads

Google Ads can be a great way to kickstart your marketing campaign and generate leads and traffic for your business. But how do you get started?

First, you'll need to create an account. Once you're logged in, you'll be able to create your first campaign. You'll need to decide which type of campaign you want to run, and then create a budget and target audience.

There are a few different types of Google Ads: search, display, shopping, and video. Search ads are text ads that appear at the top of the search results page, while display ads are banner ads that appear on websites across the internet. Shopping ads are product ads that appear in the Shopping section of Google, and video ads are short videos that play before other videos on YouTube.

Once you've created your ad, you'll need to write a catchy headline and create a description that will persuade people to click on your ad. You'll also need to choose a landing page - the page where people will go after clicking on your ad.

Creating a Google Ads campaign can be a lot of work, but our team of experts can help you get started and make sure your campaign is successful.

How Do I Create a Google Ads Campaign?

Create a Google Ads Campaign

The first step is to create your campaign. You'll need to name your campaign, choose your budget, and decide on your targeting.

Next, you'll need to create your ad group. This is where you'll input the keywords you want your ad to show up for, as well as the text you want it to feature. You'll also need to choose your bid amount and set a budget for this group.

Finally, you'll create your ad. This is the part that will appear on Google and includes the text, headline, and URL. You'll also need to choose how much you're willing to pay per click (PPC).

What Are Some Best Practices for Google Ads?

Best Practices for Google Ads

Best Practices for Google Ads

When it comes to best practices for Google Ads, it's important to remember a few key things. First, always be sure to target the right audience and use relevant keywords.

Also, make sure your ads are well written and engaging, and that you're using high-quality landing pages. Try testing different versions of your ad to see which one performs the best.

However, one common mistake is not setting a budget or targeting a too-broad audience. Be sure to carefully monitor your spending and adjust your targeting as needed.


Google Ads can be a great way to increase traffic to your website and grow your business. There are a variety of different types of Google Ads, and each can be customized to meet your specific needs. Codedesign is a digital marketing agency with years of experience creating successful Google Ads campaigns. We can help you create a campaign that delivers the results you need.

Running a PPC (pay-per-click) marketing campaign can be a great way to get your business in front of potential customers. But it’s not as simple as flipping a switch and seeing results overnight. There’s a lot of work that goes into setting up and managing a successful PPC campaign. Having a digital agency like CodeDesign by your side could help you increase your revenue and have a competitive advantage, thanks to our team of experts, and years of perseverance.

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

Follow Bruno Gavino on Linkedin

About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.

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Feel free to contact us to see the unprecedented growth of your business.

Feel free to contact us to see the unprecedented growth of your business.

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