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Google Ads is a powerful performance marketing platform to help you drive results for your business. Improve your Google Ads performance with these 10 tips.
Online Travel Agents (OTAs) are the ultimate frenemy for hotels, but savvy digital marketers know how to turn these platforms into an ally. Here’s how.
As the name suggests, keywords are the key to a powerful SEM strategy. Here are 5 tips for finding the best keywords for your business.
Whether you're a start up, small business, or enterprise, these are five digital marketing services every brand should include in their strategy.
Phone calls are one of the most valuable conversions for your business. Here's how you can increase the number of calls you receive from your website.
The best way to evaluate your PPC performance is to compare with the performance of your competitors. What's your industry's average conversion rate?
Facebook Dark Posts, also known as Unpublished Posts, are still unclear for many digital marketers. Here's what they're all about.
Automation software is intended to make the lives of digital marketers easier, but does it have the potential to put them out of work?
Online messaging apps like WhatsApp and Facebook Messenger have huge potential for PPC advertising. Find out how can brands take advantage of this.
Google AdWords is constantly evolving. Recently, they tested increasing the number of paid search results on the SERP to 4. Read more.
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