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How to Get More Phone Calls from Your Website

Phone calls are one of the most valuable conversions for your business. Here's how you can increase the number of calls you receive from your website.


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PPC Benchmarks: What is Your Industry's Average Conversion Rate?

The best way to evaluate your PPC performance is to compare with the performance of your competitors. What's your industry's average conversion rate?


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What Is a Dark Post on Facebook?

Facebook Dark Posts, also known as Unpublished Posts, are still unclear for many digital marketers. Here's what they're all about.


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How Will the Advancement of Automation Technology Affect the Roles of Digital Marketers?

Automation software is intended to make the lives of digital marketers easier, but does it have the potential to put them out of work?


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Messaging Apps and the Future of PPC

Online messaging apps like WhatsApp and Facebook Messenger have huge potential for PPC advertising. Find out how can brands take advantage of this.


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Google Ads Tries 4 Paid Results

Google AdWords is constantly evolving. Recently, they tested increasing the number of paid search results on the SERP to 4. Read more.