5 Effective B2B content marketing ideas you have to try in 2022

Source: Unsplash.

Happy new year everybody!

2022 has arrived and usually, January is the month to plan how we want our whole year to look. We set new goals and aspire to become better versions of ourselves with this drive, and, in the case of our company, we seek to renew all our aspects to achieve new achievements.

However, we cannot reach new horizons with the same old techniques, and since the content is an essential part of our marketing, it is a good idea to investigate what the biggest trends are for 2022 and how we can adapt them to our new campaign.

So write down what you learned and worked for you in 2021, discard what didn't, and let's start this new chapter with the 5 b2b marketing content ideas you should try in 2022.

Let's go!

Offer a Personal Brand Experience

The new year began and People are excited to bring their own B2B company, and as entrepreneurs keep emerging you have to find a way to differentiate yours from others. Your clients want something truthful, not the typical "will make you successful and rich" speech that almost every company uses. 

When talking to your clients, you have to know them deeply so you can reflect their core needs in your personal brand experience. Then, you have to reflect your unique voice to get to the center of their emotions, to make that fire that activates their buying decision rise.

To do this it is a wonderful idea to do a type of acting exercise or to be more precise. an empathic work, where you put yourself into the mind of your buyer persona and dig deep into what they want and how could they want it.

Once you find out this, express your brand voice in this unique and personalized way on all your digital channels, customers will know who you are by noticing your style.

Source: Unsplash.

Try video

Video grabs more attention than writing content, that's a fact!

As customers start scrolling down through their feeds they are more likely to watch a video than to read a large text. It is overwhelming the amount of new information we see at each post, and timely attention is shorter for today's audience.

According to a WordStream survey, customers retain 95% of your brands' message compared to the 10% when it's read.

The video content gives you a huge range of options to create content, you just have to be original and precise in your message, because although video is easier to consume, it is not a good idea to make a long video, because customers will also get bored.

Yes, we get it, people these days seem to find it harder to concentrate on something longer than 15 seconds, that's one of the main reasons why TikTok is so popular nowadays, but trust us, you don't need the length of a "Harry Potter" movie to make your message engaging and understandable.

If this seems a little bit too complex for you, don't panic! In CodeDesign we have the "B2B Video marketing: The Ultimate Guide" for you. 

Source: YouTube.

Infographics

Hand to hand with video, the central idea is the same, images speak more than words.

Yes, it is ironic to say it in a written blog, but believe us, this is 100%.

Infographics look to explain complex topics with easy-to-understand images, in this way, explaining a buying process like "The customer journey" gets easier to understand with images and a little, just the necessary, written content.

It's like explaining science to little kids, but trust us, this is effective, and also looks great in your social media feed.

Source: Altitude Marketing.

User-Generated Content

Interacting with your users is great to keep them engaged with your company since they feel heard and strengthen their relationship with you, for this reason inviting or encouraging them to produce content for you could be the most brilliant idea to generate new posts and also strengthen business ties.

Social media have opened a new channel so that everyone, literally everyone, can be a content producer. That is, we no longer live in a world where the only way to express yourself was on the radio or TV, now the internet allows you to give and share your opinion everywhere.

For this reason, inviting your users to participate in your content creation will work in your favour, but how can they help you?

Easy, with reviews!

Reviews are the best way to show the quality of your services based on the experience of each of your clients, in this way it is not only your brand that speaks of the quality of your services, but third parties give the company testimony of your quality.

Source: Unsplash.

Podcasts

Podcasts have become the sensation recently, and that is that practically anyone with a good topic of conversation can put out a podcast.

These audio formats are great to receive valuable information on specific topics, it is there where your team can expand on recording sessions of interesting conversations about the topic that your company deals with.

Now, what makes a podcast interesting, beyond the subject, is the specific opinion of the person or company that is speaking, let's explain it like this.

It is not the same that robotics students make a podcast, that Elon Musk himself talks about the subject. Elon Musk is recognized for being a specialist in this type of subject, so his opinion on it will attract more attention than that of students who are just starting.

The idea is that before putting out a podcast, your company has already shown that it has a handle on the topic you are going to talk about, that is, your clients and followers already recognize you for what you do and now they want to know your in-depth opinion on topics of interest.

Source: YouTube.

Start Creating!

Content takes a huge part of your marketing outcomes, and as we start a new year you can get new clients by applying the same old creations. With a new year, fresh ideas must come to your strategic plan and with these 5 ideas, we gave you are going to have a lot of options for your brand.

First, it is important to create our personalized customer experience since it is helpful to differentiate ourselves from competitors.

Then, it is undeniable that customers like more video, image and audio content, so if you haven't tried it yet go ahead and make your own. For this type of practice it is helpful to have a production team and a good designer, nevertheless, as many young creators from YouTube or even TikTok have made, you can make it all on a low budget, you just have to send a clear and engaging message to your customers. 

Finally, build a strong relationship with your customers by sharing their experiences with your company, this will show newcomers that people support your job and it will build a good reputation for your company.

Until a new article, see you!

Feel free to contact us to see the unprecedented growth of your business.

Feel free to contact us to see the unprecedented growth of your business. Codedesign has a physical presence in Lisbon, Zurich and Manchester, but we consider anywhere there's WiFi to be our digital office space.

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