18 min to read

From Idea to Launch: How to Build and Grow a Tech Startup

CHAPTER 1: How to Create a Minimum Viable Product?

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Creating a minimum viable product

The Minimum Viable Product, or MVP, is a key concept in the tech startup space. It's the bare minimum you need to have a product that people can use and that you can get feedback on.

The MVP is not the finished product – it's just the starting point. As your business grows and changes, you'll need to iterate on your MVP and improve it. In this chapter of the ebook, we'll show you how to do that.

What Is a Minimum Viable Product?

A minimum viable product (MVP) is a product with just enough features to satisfy early customers.

The goal of an MVP is to get feedback from early adopters so you can make changes and improve the product before you launch it to a wider audience.

To create an MVP, you'll need to focus on the most important features, and you'll need to be prepared to make changes based on feedback from your customers.

Why Is It Important to Iterate and Improve Your MVP?

When you're starting a tech startup, it's crucial to build and improve your Minimum Viable Product (MVP).

An MVP is the most basic version of your product or service. It's a version that allows you to test your idea and get feedback from customers. You can then use that feedback to iterate and improve your MVP.

The goal is to make your MVP as perfect as possible, so that you can then scale it up and grow your business. By iterating and improving your MVP, you'll be able to gain market traction and increase sales.

How Can You Create an MVP?

The first step is to come up with an idea for your MVP. This could be anything from a simple website or landing page to a basic product prototype. The MVP must aim to solve the most fundamental problem and gather feedback for further development of the product. The first MVP of a tech company will focus on core functionality. With feedback, each tech product iteration will address only a small number of requirements. So, the best approach is to launch frequent iterations inexpensively so that you can get feedback immediately on the improved feature. Also, be prepared to work multiple times to improve a single feature per feedback. 

It's time to develop your MVP, now that you've determined what you need to do and which presumptions you need to test. The MVP must be reliable and functional for you to learn the most about your clients. Limit the number of features you include in your MVP to those that test your hypotheses but make sure they are well designed. Once you have an idea, you need to create a plan for how you're going to execute it. This will include things like design, development, and marketing.

Once your MVP is ready, it's time to start testing it with your target audience. Use their feedback to make changes and improvements, then launch your final product.

To iterate and improve MVP for your start-up, you need to start with a thorough Market Research. The business ideas often don't go well with the market requirements. Therefore, it is better to ideate on Value Addition and map out the user flow for your venture. Then, prioritize the MVP features that help measure the key performance indicators for your marketing strategies. 

How to Iterate and Improve Your MVP?

When it comes to your Minimum Viable Product, it's important to remember that it's not set in stone. In fact, it's actually designed to be iterated and improved upon based on feedback from your target audience.

Here are a few tips on how to do just that:

1. Make sure you're actively listening to feedback from your target audience and taking it to heart.

2. Use that feedback to improve your product and make it more useful and relevant to them.

3. Keep track of how your target audience is interacting with your product, and use that information to guide future iterations.

4. Don't be afraid to make changes - in fact, that's the whole point of an MVP!

If you're looking for a more in-depth look at how to improve your Minimum Viable Product, our team at Codedesign would be more than happy to help.

The Importance of User Feedback

It's important to get user feedback as soon as possible so you can begin to iterate and improve your product. Don't be afraid to ask for feedback - in fact, the more feedback you can get, the better.

User feedback can help you determine what's working and what's not working with your product, and it can help you make changes and improvements that will result in a better product for your users.

Make sure you have a way for users to provide feedback, whether it's through a survey, a form on your website, or by email. And be sure to follow up with users who have given you feedback so you can continue to get their insights and improve your product.

How to Get User Feedback?

One of the most important aspects of any startup is getting user feedback. Without it, you won't be able to improve your product and you'll quickly find yourself falling behind your competition.

There are a few different ways to get feedback from your users. One is through surveys, which can be sent out via email or on your website. You can also conduct interviews with users or even hold focus groups.

All of this feedback is essential in understanding how your product is being used and what areas need improvement. Make sure you're constantly gathering user feedback and taking it to heart in order to create a successful product.


So, you have your Minimum Viable Product. Great! But it's not great, and you know it. How do you iterate and improve it to make it something your customers will love? Here are a few tips:

1. Listen to your customers. They'll tell you what they like and don't like about your product, and what needs improvement.

2. Analyze your data. See which features are being used the most and the least, and what needs to be changed or eliminated based on that data.

3. Use customer feedback and data to make changes to your product. Don't just listen to feedback and make changes; see how those changes impact your data, too, so you can be sure they're making a difference.

4. Repeat steps 2 and 3 until you have a product your customers love.

CHAPTER 2:  How to Turn Customer Feedback Into a Powerful Product Improvement Loop?

How to Turn Customer Feedback Into a Powerful Product Improvement Loop?

Turning Customer Feedback Into a Powerful Product Improvement Loop?


As a tech entrepreneur or CEO, you know that customer feedback is essential to the success of your business. It can help you identify and solve problems with your product, improve your marketing efforts, and even help you create new products.

But how do you make sure that you are actually using customer feedback to improve your product? And how do you ensure that feedback doesn’t fall on deaf ears?

In this post, we’ll discuss the importance of the customer feedback loop, and we’ll show you how to use it to improve your product.

Defining the Customer Feedback Loop

The customer feedback loop is a process that allows businesses to improve their products by using customer feedback.

It works like this: businesses collect feedback from their customers, analyze that feedback, and use it to improve their products. Then, they repeat the process by collecting more feedback and using it to further improve their products.

The customer feedback loop is a powerful way for businesses to improve their products and better serve their customers. By using it, businesses can make sure that their products are constantly getting better and that they are meeting - and exceeding - the needs of their customers.

Why Customer Feedback Is Important?

It's no secret that customer feedback is important. It can help you determine what your customers want and need, and how you can improve your product to meet those needs.

But too often, entrepreneurs and CEOs receive customer feedback and don't quite know what to do with it. They may not have the time or resources to act on every piece of feedback, but they still want to make sure they're taking advantage of it as much as possible.

That's where the customer feedback loop comes in. The goal of the customer feedback loop is to take customer feedback and turn it into actionable items that will improve your product. This means that you need to have a plan for what you're going to do with the feedback you receive, and you need to make sure that everyone involved in the process is on the same page.

The customer feedback loop is a powerful tool for improving your product - but only if you use it correctly.

The Customer Feedback Loop and the Minimum Viable Product

The customer feedback loop is a key part of any product development process. It's the mechanism by which you collect feedback from your customers, analyze it, and use it to improve your product.

The customer feedback loop is also closely related to the concept of the minimum viable product (MVP). The MVP is the smallest possible product that you can build that still allows you to gather feedback from your customers. It lets you test your hypotheses about what your customers want and need, and helps you determine the most important features to focus on.

The customer feedback loop and the MVP are two essential tools for any tech entrepreneur or CEO. By using them, you can ensure that your product is always evolving and improving to meet the needs of your customers.

Collecting Customer Feedback

Collecting customer feedback is essential to understanding how your product is being used and what needs improvement. You can collect feedback in a variety of ways, but the most common is through surveys or interviews.

Surveys are a great way to get feedback from a large number of people in a short amount of time. However, they can often be impersonal and don't always provide enough detail.

Interviews are a great way to get in-depth feedback from customers, but they can be time consuming and expensive.

Whichever method you choose, make sure you're asking the right questions and listening carefully to the answers.

Analyzing Customer Feedback

After you've gathered feedback, it's time to analyze it. This is where you'll want to look for patterns and trends.

What are people saying about your product? Are they happy with the features? Do they have any suggestions for improvement? Is there anything they don't like? All of this information is valuable, and it can help you make better decisions about how to improve your product.

It's important to be responsive to feedback and act on it quickly. If people feel like their voices are being heard and that their feedback is actually making a difference, they're more likely to stick around and become loyal customers.

Implementing Changes Based on Customer Feedback

It's important to always be listening to your customers and taking their feedback into account when making changes to your product. When you have a customer feedback loop in place, it becomes a continuous cycle of improvement.

Not only does this show your customers that you're invested in their satisfaction, but it also allows you to make changes to the product to actually improve it. This can then lead to even more satisfied customers and a better product overall.

If you're not sure where to start when it comes to implementing customer feedback, our team can help. We have a wide range of experience in product development and can provide valuable insights that will help you improve your product quickly and effectively.

Measuring the Results of Customer Feedback

Collecting feedback is only the first step. The next step is actually measuring the results of that feedback and using that data to improve your product.

There are a few different ways to measure the results of customer feedback. You can track things like customer satisfaction, engagement, and loyalty, as well as how likely customers are to recommend your product to others.

You can also track things like conversion rates, click-through rates, and overall usage of your product. This data can help you identify areas where you need to make changes or improvements to your product.

Make sure you have a system in place for tracking this data and using it to improve your product. This will help ensure that customer feedback is actually translated into better products for your customers.

Tips for Making the Most of the Customer Feedback Loop

8. Tips for Making the Most of the Customer Feedback Loop

1. Act on feedback quickly: The sooner you can act on feedback, the sooner you can improve your product.

2. Take feedback with a grain of salt: Not all feedback is valuable, so be sure to take feedback with a grain of salt.

3. Prioritize feedback from power users: Power users are often vocal about their opinions and are more likely to give actionable feedback.

4. Consider using a survey tool: A survey tool can help you collect feedback from a wider range of customers in a more systematic way.

5. Use customer feedback to improve your customer support: Feedback can help you improve your customer support process by helping you understand what customers are struggling with.


Customer feedback is essential for any business, but it's especially important for tech startups and small businesses. Feedback provides insights into what customers want and need, and it can help you improve your products and services. 

The key to turning customer feedback into a powerful product improvement loop is to make sure you are collecting and analyzing feedback correctly. Use the feedback to make changes to your products and marketing strategy, and continue to collect feedback to ensure that you are meeting customer needs.

CHAPTER 3: How to Acquire Early Customers for Your Tech Startup?

How to Acquire Early Customers for Your Tech Startup?

Acquiring Early Customers for Your Tech Startup?


It's no secret that acquiring your first customers is one of the most challenging aspects of starting a tech startup. Without a user base, it's difficult to attract funding or generate media buzz.

So how do you go about finding your early adopters? In this chapter, we'll share some tips and tactics that would work for you.

Identify Your Target Market

When starting a tech company, you must identify your target market and understand their needs.

Your target market is the group of people who are most likely to buy your product or service. This is not always the largest group of people, but it's the group you can most easily reach and whose needs you understand best.

To determine your target market, ask yourself the following questions:

-Who are my ideal customers?

-What needs does my product or service address?

-Which groups of people are most likely to need my product or service?

-Where can I find these people?

-What can I do to make it easier for them to find me?

Research Your Target Market

Who are your early adopters?

Knowing your target market is essential for a successful tech startup. Without knowing your customer, you can't possibly know how to reach them or what to sell them. The best way to figure out your target market is through market research.

Start by figuring out who your ideal customer is. This may be defined by demographics (location, age, gender, income, etc.), psychographics (interests, values, lifestyle), or by need (pain points, problems they are experiencing that your product solves). Once you have a clear picture of your ideal customer, you can begin to research their behavior and how best to reach them.

Make sure that your research is grounded in reality. Don't assume that you know what your customers want or how they will behave. Use data from surveys, interviews, focus groups, and social media analytics to validate your findings.

Develop a Marketing Plan

Now that you have a solid plan and product, it's time to start developing your marketing strategy. This is where things can start getting a little tricky, as you need to make sure your marketing efforts align with your overall business strategy.

First and foremost, you need to identify your target market and create a customer persona. Once you have a good understanding of your target market, you can start developing marketing strategies that will appeal to them.

You'll also need to develop a content strategy, as this will be one of your most powerful tools in acquiring early customers. Make sure your website and social media presence are up to date and that you're regularly publishing valuable content that will appeal to your target market.

Last but not least, don't forget about digital and traditional marketing methods such as paid advertising, PR, and event marketing. These can be extremely effective in reaching your target market and generating awareness for your brand.

The Best Ways to Reach Your Early Customers

1. Social media

The best way to reach your early customers is through social media. Platforms like Instagram and Twitter offer a wide range of users who could be interested in your product or service. Make sure to create a social media profile for your company and start sharing relevant content.

2. PR and press

Another great way to reach early customers is through PR and press. If you can get your product or service featured in major publications, you'll be able to reach a large audience of potential customers.

3. Advertising

Advertising is another great way to reach your target market. You can use platforms like Google AdWords or Facebook Ads to target users who are interested in similar products or services.

4. Influencer marketing

Influencer marketing is becoming an increasingly popular way to reach early customers. By working with influencers who have a large following, you'll be able to reach a large number of people who are likely to be interested in your product or service.

Create a Landing Page

One of the most effective ways to acquire early customers for your tech startup is to create a landing page. This is a page on your website that's specifically designed to capture the attention of potential customers and convert them into leads.

Your landing page should be clear and concise, and it should explain the benefits of using your product or service. It's also important to make it easy for customers to sign up for your mailing list or download your product brochure.

If you're not sure how to create a landing page, there are plenty of online tools and services that can help you get started. And if you need additional support, you can always consult with a web developer or marketing specialist like us, the CodeDesign team.

Run Ads

One of the best ways to get your startup off the ground is to invest in some digital advertising. When done correctly, ads can help you reach your target market and convert them into customers.

There are a variety of different ad platforms you can use, but we recommend starting with Google AdWords and Facebook Ads. These platforms offer a great return on investment, and you can easily target your ideal customer demographic.

Make sure you create ads that are high-quality and compelling, and that accurately reflect your brand and product. Be sure to A/B test your ads to find the ones that are most effective.

Use Social Media

As a tech startup, using social media is one of the most efficient and cost-effective ways to reach your target market. Platforms like Twitter, LinkedIn, and Facebook offer great opportunities to connect with your potential customers and create awareness for your product or service.

Make sure to create comprehensive profiles for your company and optimize them for search engines. Also, be sure to post interesting and engaging content that will capture the attention of your target audience. This could be in the form of blog posts, infographics, images, or short videos.

In order to get the most out of social media, consider using paid advertising options. This will help you reach a larger audience and generate more leads.

How to Keep Your Early Customers Engaged

Once you've acquired your early customers, the next step is to keep them engaged. This means continuously providing them with value and keeping them top of mind.

There are a few ways to do this. The most common are through email newsletters, social media updates, and special offers.

Make sure you're sending out valuable content that your customers will find interesting. And don't forget to offer them exclusive deals and discounts that they can only get through being a customer of yours.

If you can keep your early customers engaged, you'll be well on your way to building a strong foundation for your business.


The best way to acquire early customers for your tech startup is to reach out to them through your existing network. 

You can also use online platforms and tools to connect with potential customers. Finally, you can also attend tradeshows and events to meet potential customers in person.

CHAPTER 4: How to Find Product Market Fit for Your Tech Startup?

How to Find Product Market Fit for Your Tech Startup?


Product-market fit is one of the most critical, yet elusive, elements for any tech startup.

Building a product that people want is essential, but it’s not enough. You also need to create a product that people are willing to pay for. And that’s where product-market fit comes in.

So how do you find it? In this chapter, we’ll walk you through the process step-by-step.

Assess Your Product

The first step in finding product market fit is to assess your product. What does your product do? How does it work? Who is it for?

Start by creating a basic outline of your product and its features. Then, try to answer the following questions:

- What need does your product satisfy?

- Who is your target customer?

- What are the benefits of using your product?

- How does your product compare to other products in the market?

Be as honest and objective as possible in your assessment. Don't try to oversell your product or make excuses for its shortcomings. The goal is to get a realistic idea of where your product stands in relation to the competition.

How to Create a Unique Value Proposition(UVP)?

A Unique Value Proposition (UVP) is a key component of a company's branding. It is what differentiates your company from all of the others in your industry, and it needs to be clear, concise and communicated effectively to your target market.

Your UVP should answer three questions:

1. What do you do?

2. How do you do it better than anyone else?

3. Why should the customer care?

The answers to these questions form the basis of your messaging and should be included in all of your marketing materials, from your website to your sales collateral. When potential customers understand what makes you unique, they are more likely to do business with you.

How to Find Your Target Market?

Identifying and targeting your ideal customer is crucial for finding product market fit.

Luckily, there are a few different ways to go about it. You can start by creating a customer profile, which is a detailed description of your target customer. This can include things like demographic information, interests, and needs/pain points.

Once you have a good understanding of your target customer, you can start to look for them online. Use social media platforms, Google AdWords, and other online tools to find and target your audience.

Finally, you can also reach out to your network of customers and partners to get feedback on who would be the best fit for your product.

Test Your Product

The only way to really know if you have a product that people want is to test it out. This can be done in a few ways:

1. Create a landing page and see how many people sign up.

2. Use social media to get feedback from your target market.

3. Send out surveys to gain an understanding of what people are looking for.

4. Hold focus groups or do interviews with potential customers.

5. Create a prototype and see how people react.

6. Use A/B testing to compare two versions of your product.

Analyze Your Data

Once you've gathered data about your product and your target audience, it's important to analyze it and see what it all means. This is where you'll find your product's market fit.

There are a few different ways to analyze your data, but one of the most effective is to look at it through the lens of the PEST analysis. This framework looks at Political, Economic, Social, and Technological factors that could influence your product.

Looking at your data in this way can help you understand things like whether there's a demand for your product, what your competition is doing, and how you can improve your product based on customer feedback.


No matter how well you think you've nailed your target market, it's important to keep repeating the process to make sure you're still on track. Things like technology and consumer trends can quickly change, so it's important to stay on top of your game.

Make sure you're constantly talking to your target market and getting feedback. This will help you iterate on your product and make sure you're still addressing the needs and wants of your audience.

The most successful startups are the ones that are able to constantly adapt and pivot to find product market fit. Don't be afraid to change course if it means finding long-term success for your company.


When things aren't working out the way you planned, it's time for a pivot. This can mean changing your target market, your product, or your business model altogether.

The key is to be flexible and to constantly evaluate your progress. It's important to be honest with yourself and to be willing to make adjustments in order to find success.

If you're unsure of which path to take, don't be afraid to reach out for help. There are plenty of resources available, both online and offline. The most important thing is to never give up and to always keep moving forward.


Launching your product is a huge milestone, but it's not the end of the road. In fact, it's really just the beginning.

You've put a lot of time and effort into your product, so you want to make sure that it reaches as many people as possible. The best way to do that is to start by building a solid foundation.

The first step is to create a landing page that accurately represents your product. It should be clear and concise, and it should highlight the unique selling points of your product.

Next, you need to start building an audience. You can do this by launching a beta program or by reaching out to relevant publications and bloggers.

Once you've done that, it's time to start thinking about marketing. This can include everything from paid advertising to PR campaigns.

Launching a product is only the beginning. To achieve real success, you need to continue working hard and expanding your reach.

How to Measure Product Market Fit?

Measuring product market fit is essential for every tech startup. Without it, you won't be able to determine whether or not your product is solving a real problem for your target market.

There are a few different ways you can measure product market fit. The most common are surveys, interviews, and customer data.

Surveys are a great way to get feedback from a large number of people and can help you determine whether or not there's a demand for your product. Interviews are helpful for understanding your target market's needs and identifying any potential pain points. And customer data can give you valuable insights into how your product is being used and what changes you might need to make.

Keep in mind that product market fit is ever-evolving, so don't be afraid to re-test your findings regularly. Continue to gather feedback and adapt as necessary to make sure you're always providing the best possible solution for your market.

How to Research Your Competition?

It's important to know who your competitors are and what they're offering. This will help you understand the competitive landscape and how your product compares.

You can find this information by doing online research, reading industry publications, and talking to your target market. It's also important to look at your competitor's pricing and positioning to get an idea of what's working and what isn't.

Once you have a good understanding of your competition, you can start to differentiate your product and identify your unique selling proposition (USP). This is what will set you apart from the pack and help you attract customers.


Many tech startups struggle to find product market fit. So how do you find product market fit for your tech startup? Here are a few tips:

1. Make sure you have a clear understanding of your target market.

2. Research your competitors and figure out what they’re doing wrong.

3. Take the time to build a Minimum Viable Product (MVP).

4. Don’t be afraid to pivot if you need to.

5. Get feedback from your target market and make changes based on that feedback.

6. Keep iterating until you find a product that your target market loves.

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

Follow Bruno Gavino on Linkedin

About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

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