7 min to read
Hospitality Trends That Will Shape 2023 and Beyond
The most effective hotel companies are always growing, but if you want to do the same, you must continually stay abreast of the most recent developments in the industry. This covers every aspect, from marketing initiatives and hospitality procedures to utilizing cutting-edge technology and reacting to international events.
The best chance you have of reaching your target audience and getting your point across in marketing is to stay on top of the most recent trends. While adopting new technology might increase a company's efficiency, it can also sometimes serve to enhance the entire customer experience.
On the other side, failing to stay up with the most recent developments in hospitality can have some detrimental effects, such as giving competing businesses a definite competitive advantage over you. Even worse, it can prevent your company from providing the level of customer service that some clients have grown to demand.
In this article, you’ll find the advancements and shifts in the hospitality industry that are going to be a part of 2023 and beyond.
CodeDesign is a leading digital marketing agency ranked #1 in Lisbon, Portugal. You could work with us to accelerate your business growth.
The Rise of the 'Home Away From Home'
Hotels have always been about providing a home away from home for their guests. But in recent years, this trend has started to shift. More and more, travelers are looking for experiences that are unique and authentic—and that's where hoteliers are starting to step up their game.
We're seeing a rise in the number of hotels that focus on creating unique and memorable experiences for their guests. From properties that are designed to evoke a specific theme or aesthetic, to those that offer personalized service and cater to specific needs, travelers are no longer content with just a standard hotel room.
In 2023 and beyond, we'll see even more hotels focus on creating these one-of-a-kind experiences for their guests.
A Focus on Sustainability and Localism
When it comes to hospitality, sustainability and localism will be two of the biggest trends shaping the coming years. More and more guests are interested in sustainable practices and want to know where their food is coming from. They're also looking for unique experiences that connect them to the local community. We may anticipate more eco-friendly efforts from hotels and resorts, including the use of recycled materials during construction and the use of energy-saving techniques. We can anticipate the succeeding eco-friendly projects among the most popular ones like Whenever using natural and organic elements in the building, installing energy-saving technologies like motion sensors and LED lighting, or programs for recycling and composting garbage. Tourists are more aware of protecting nature and this shift in consumer behavior demands strict action from the hospitality industry.
Hotels and restaurants that can tap into these trends will be the ones that succeed in the years to come. They'll find ways to use sustainable practices in their kitchens and design rooms that reflect the local culture. And they'll put a strong emphasis on building relationships with their guests, offering unique experiences that can't be found anywhere else.
Wellness as a Selling Point
Guests are increasingly looking for opportunities to maintain their health and well-being while on the trip, and hotels that can offer them this type of experience will be at a distinct advantage. This trend is already apparent in the hotel industry, with many properties now offering yoga classes, meditation rooms, and health-focused menus. Some hotels are even going so far as to offer on-site wellness retreats, complete with personal trainers and masseuses.
If you're looking to stay ahead of the curve in the hospitality industry, make sure you're incorporating wellness into your plans. It's a trend that isn't going away any time soon.
Personalization and Customization
Another big trend that we're seeing is the move toward personalization and customization. And this makes sense—in a world where we can pretty much get whatever we want when we want it, we're more likely to choose something that's been customized just for us.
So what does this look like in the hospitality industry? Well, hotels are starting to offer more personalized experiences, whether that's through custom-made welcome packages or room service menus that are tailored to your individual preferences. We're also seeing more restaurants popping up that focus on representing one part of history or culture, which allows them to perfect their craft and offer a truly unique experience to their guests.
And finally, there's a trend towards affordable small-scale hospitality experiences, like Airbnbs, which offer a more intimate and personal experience than a traditional hotel stay.
In today's world, people are looking for technology-enabled experiences that make their lives easier. And this trend is only going to continue in the hospitality industry.
We're already seeing a lot of hotels and resorts offer mobile check-in and check-out, and this is just the beginning. In the future, we'll see even more hotels embrace technology to create a seamless experience for guests. Some of the other technology-enabled experiences that we'll see more of in the hospitality industry include things like virtual concierges, digital keyless entry, and in-room tablets that offer a variety of services.
And it's not just about convenience—these technology-enabled experiences can also help save money. For example, by using virtual concierges, hotels can reduce the need for physical front desk staff.
The Rise of the 'Sharing Economy'
The sharing economy is basically when people rent or borrow goods or services from each other instead of buying them. And it's been on the rise in recent years, with companies like Airbnb and Uber leading the charge.
What's driving this trend? Well, for one thing, people are becoming more conscious of the environmental impact of their consumption habits. And secondly, the sharing economy is just more convenient and often cheaper than traditional methods of consumption.
So what does this mean for the hospitality industry? Well, first of all, it presents a challenge to traditional businesses like hotels and restaurants. But it also presents an opportunity to adapt and embrace the sharing economy.
For example, some hotels are now offering rooms by the hour so that they can compete with Airbnb. And some restaurants are offering " family-style" meals that are meant to be shared.
So if you're in the hospitality industry, it's important to be aware of this trend and think about how you can adapt to it.
The Rise of 'Bleisure' Travel'
You may have heard the term “bleisure” before, and it’s a portmanteau of “business” and “leisure.”
See, as our world becomes more and more connected, there’s less need to be in a physical office five days a week. And that means that people are going to start taking advantage of the fact that they can work from anywhere. It means that hotels are going to have to start catering to the needs of business travelers who also want to enjoy their leisure time. That means more space for working, reliable Wi-Fi, and maybe even some business-friendly amenities like conference rooms and printers.
Of course, this also presents an opportunity for hotels to upsell their guests on leisure experiences like spa treatments, dinner at a nice restaurant, or tickets to a show. So if you’re in the hospitality business, bleisure travel is something you need to be thinking about.
Data is becoming increasingly important in all aspects of life, and the hospitality industry is no exception. With so much competition out there, businesses need to find ways to collect and analyze data so they can make informed decisions about everything from pricing to product development.
By making data-driven decisions, businesses will be able to improve their bottom line and better meet the needs of their customers. And that’s a win-win for everyone involved.
VR and AR in the hospitality industry
Virtual reality (VR) and augmented reality (AR) are two technologies that are surely making their way into the hospitality industry.
Hotels are using VR to give guests a taste of what they can expect from their stay, and travel companies are using AR to provide immersive experiences that allow customers to explore destinations before they book. Interactive components in hotel rooms are one way that hotel operators can use augmented reality to improve their service. This is demonstrated by The Hub Hotel by Premier Inn in the UK, which has begun utilizing AR in conjunction with wall maps installed in its hotel rooms.
The ability to view more details about nearby points of interest by pointing a smartphone at the map enhances its usability and might make guests' stays more convenient and pleasurable.
But it's not just about marketing—these technologies are also being used to train staff and improve operational efficiency. In recent years, the idea of augmented reality has become increasingly significant in the field of hotel management. Hotels and other related businesses can use it to enhance the visual environment they are selling (like their hotel and its rooms) or to improve the experience of touring the neighborhood.
There's no doubt that VR and AR are going to have a big impact on the hospitality industry in the years to come, and we're already starting to see some cool examples of how they're being used.
Keyless Entry and In-Room Tech
When it comes to in-room tech, guests are looking for keyless entry, energy-efficient lighting, and voice-Activated Assistants.
Keyless entry is not only more convenient for guests, but it also helps to improve security. And when it comes to energy-efficient lighting, not only is it good for the environment, but it also helps to lower your energy bills.
Voice-activated assistants are becoming more and more popular, as they allow guests to control the temperature, lighting, and even the TV without ever having to leave their beds. And if you're looking for a truly luxurious experience, you can even opt for a smart mirror, which will provide information about the weather and local attractions.
QR Codes for Hotels to Implement Better Customer Journeys
Over the past few years, the hospitality and tourist sectors have advanced significantly as a result of incorporating the most recent technologies to keep up with emerging trends. On the other hand, QR Codes are less expensive than other technologies while yet providing a satisfying experience. QR Codes are simple to fix, inexpensive, editable, trackable, and even useful for remarketing.
To increase direct bookings, the Park Lane Hotel in New York City included QR Codes in their marketing. When a user scanned the QR Code, they were taken to the hotel's website where they could reserve a room with a 25% discount. About 70% of hotels, according to the Washington Hospitality Association, offer QR Codes to guests who want to make bookings.
Given that the majority of customers own smartphones, using QR Codes in hotels can only improve the guest experience and boost client loyalty and engagement.
Looking to grow your company? We have a 86% digital agency client retention rate and a client recommendation score that's 376% higher than market average. We have a winning culture, a bespoke expert team that together are the perfect recipe for a successful digital presence.
CodeDesign is a leading:
- Amazon marketing agency, and
Feel free to contact us to see the unprecedented growth of your business.