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5 steps to allocating digital marketing budget

Budget allocation involves the strategic distribution of funds across various departments or projects. In the realm of marketing, it encompasses the determination of financial resources allotted to different marketing channels.


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Ecommerce Compliance: Why is it important for your business?

Achieving and sustaining full compliance with all e-commerce-related regulations is not a choice; it is an essential requirement for your business, regardless of its size – whether it's a global enterprise or a small business. Selling across state or international borders necessitates compliance.


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Average Order Value: How to use this metric effectively in your business?

Average Order Value (AOV) represents the mean expenditure made by customers in a single transaction with your business. It can be computed by dividing the total revenue generated by the number of orders placed, giving you the average order value.


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The Ultimate Guide to Digital Marketing for Franchise Businesses

Digital marketing has become crucial for franchise businesses looking to expand their reach and connect with customers.


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Unlocking Business Growth: Leveraging Digital Banking Solutions

As technological advancements continue to reshape industries, businesses of all sizes must embrace the power of digital solutions to unlock their growth potential.


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How Strategic Branding Combined with Effective Marketing Ignites Business Success

Having a successful business means more than just great products or services - it also requires strategic branding and effective marketing.


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Is AI The End of SEO?

When talking about SEO as an organic strategy, we can deduce, by contrast, that AI (something non-organic) could be the one to dethrone and make this strategy highly used by all marketers obsolete. So does this artificial intelligence represent a threat to SEO workers, or could it be the other way around? Find out by reading our article!


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How to optimize LTV: CAC ratio?

The Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio is an essential metric for assessing the success of your marketing campaigns. It gives you an understanding of how much you should spend on acquiring a customer.


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Essential Steps to Build an Effective Business Website

Having an effective business website is essential in today's digital age. It serves as the virtual storefront for your business, providing potential customers with a first impression


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What Jobs will be Created by AI?

Many of us worry about how AI could take our jobs. But have you ever thought about the other side? Do you know how many jobs will be created by AI? Take a look at this article and find out!