Digital Marketing Agency Lisbon

23 min to read

Codedesign is a digital marketing agency in lisbon

codedesign is a digital marketing agency located in lisbon, portugal. With over ten years of experience in the digital space, the company offers a range of services designed to help businesses reach their goals in the digital arena. From website design to online marketing and social media campaigns, codedesign has the expertise to handle all aspects of digital marketing. As an e-commerce agency in lisbon, codedesign has developed and implemented successful campaigns for various industries, from travel and hospitality to health care and retail.

About the digital agency landscape

With the audience of consumers online increasing exponentially over the last twenty years, via the internet, you can directly contact them without paying for the expensive timeslots on television. A digital marketing agency will have the expertise in seo best practice, social media, website, and web advertising. Our digital marketing efforts aim to promote your business and brand by building customer loyalty and increasing conversion rates. This is accomplished by using digital technologies and targets which are specific, measurable, achievable, realistic, and timely. The digital agency team will use multiple digital channels to locate your companys customer persona and market it to them in a way that best suits their characteristics.

How is the digital ecosystem in lisbon?

The tech industry is a rapidly growing scene that has seen international and national investments tripled to 7 billion in 2018. Not only that, technology conferences have started to see lisbon as a permanent home. Web summit have signed a long-term 10-year contract to remain in the portuguese capital. This will see 80,000 technology professionals descending onto the city, drawing in 3.5 billion worth of revenue in the contracted time period. Aside from the huge investment of capital into the area, the talent pool for this particular industry is well established. The above average success rate in lisbon for first generation start-ups is a key indicator of the fluidity of knowledge, capital and customers flowing through the region. Furthermore, the availability of a start-up visa for tech entrepreneurs, really attempts to diversify the background of experiences and expertise available in lisbon.

What makes codedesign stand out as a digital marketing agency in lisbon?

Codedesign stands out as a digital marketing agency in lisbon for several reasons. First of all, the team at codedesign is highly experienced in the digital space and deeply understands the latest trends and technologies. This allows them to create campaigns tailored to each client's specific needs. Codedesign offers a comprehensive suite of services, from website design to online marketing and social media campaigns. This allows them to develop customized solutions tailored to each client's needs.

Why is lisbon a good place to work from?

The citys ability to accelerate new businesses into stable organizations continues to expand, making it faster and easier to open a start-up in lisbon compared with many other european tech hubs. Since, the economic crisis in 2008 the portuguese government has taken huge strides in improving the infrastructure of the country. Besides becoming european entrepreneurial region of the year in 2015, it has undergone a major facelift: city centre properties have been rejuvenated and new shops and cafes have opened, as workers return to the city. These jobs are not just exclusively available to portuguese speaking applicants as there are many full english-speaking companies that are based in lisbon.

Why lisbon has so many available talents for digital marketing?

We mentioned earlier that the array of talent that can be found in this area is of extremely high quality. This is not by coincidence and is seemingly the consequence of excellent decision making. The education system in portugal is feeding the countrys tech scene with young highly qualified talent. The universities in the area have been given the mandate to focus on nurturing students with high skill sets in the field of technology. A recent boom in the economic abundance in lisbon, has resulted in portuguese youths choosing to stay in portugal as recent graduates, rather than looking for work abroad. This has reduced the negative impact of brain-drain and kept the pool of talent healthily large.

Is there a geographic advantage for digital marketing agencies in lisbon?

The location of the country and more specifically lisbon is situated close to large continents that heavily impact the western world. These continents are europe, africa, south america, and north america. The time difference between lisbon and the united kingdom is zero, lisbon and new york are 5 hours, lisbon and dubai are 3 hours apart and lisbon and ghana are only 1 hour. This means that scheduling meetings remotely and also travelling there by aeroplane will not be too much of a hindrance. The similarities of culture between a large portion of countries lisbon do business with allows for smoother business agreements and transitions.

How can a digital agency in lisbon work in several languages?

Our digital marketing expert team, and the use of linguistic and translational services based in lisbon can also be used to allow co-workers who do not share the same mother language to communicate effectively. The different languages used inside the agency can also be an advantage when marketing in behalf of clients in other countries around the globe. There will be key insights into dominate cultural and colloquial aspects that would benefit the quality of the marketing campaign.

What digital marketing events are there in lisbon?

The assortment of digital marketing events in lisbon are another one of this citys stand out attributes. To name a few events: expo forum digitalks, measurecamp lisbon, web summit growth, pixels camp and international conference on digital business and technology. These are excellent ways to remain up to date with all the advancements that are occurring in the industry and ensure that your agency remains competitive in the market segment. The capacity to network at these events and meeting potential clients is another reason, other than the accumulation of knowledge that make these gathers priceless.

How to choose a digital agency in lisbon?

The choice you make in work digital marketing agency will be running your campaign is one of the factors that will determine its success. Doing your due diligence before handing over the assignment to a consultancy would be extremely wise. The steps that you should go through on your way to deciding should be: determining the digital marketing needs of your company, shortlisting a range of agencies that meet your needs, complete thorough background research into these companies, ask them any questions you find relevant, request a proposal on how they will solve your problem, send the selected agency a full brief and review, finally hold meetings with the agency till task completion.

How to identify the digital marketing services a business requires?

To identify the digital marketing services a business requires involves a full business analysis of the clients firm and also the industry that they operate in. The type of information that will be required is the company's current position in the market. The market analysis must cover the rivalry among existing competitors, threat of new entrants, bargaining power of buyers, suppliers and threat of substitute products. The customer persona of the potential consumers will be the next piece of data to make an informed decision. This will be the demographic, habits and buying behaviour of the consumer. The most suitable social media channels to reach produced the desired results. The most useful metrics when tracking the performance of the marketing campaign.

What is the difference between a digital agency and a digital marketing agency?

A digital marketing agency provides strategic advice, creative design a technical development for internet-based products and services to engage with a specific target audience. A digital marketing agency evaluates your website analytics, determines the best online platforms to invest in, and continually tracks the relationship between your marketing activities and the campaign results. A digital marketing agency aims to convert leads to customers. The digital agency aim is to create leads for customers. The main concern for digital agencies to produce quality designs and for the digital marketing agency is how best to deploy them.

Should a company hire a digital marketing agency or handle the work internally?

The ability to hire or produce your own digital marketing content is all dependent on the available capital and expertise required to create your own department at your company. The proportion of online sales has reason post-covid to 46% of all transactions. In the future, it may be wise to invest in having your own digital marketing team if your company makes the majority of sales on the internet. But while you lack this knowledge, hiring a company to help reach the objectives you have set will be wiser.

How to do a scan check list for a digital marketing agency?

A scan checklist looks over all the components of a digital marketing campaign. The main four areas of interest are website design, content, seo, and social media. These all have protocols for best practice, and it is advisable for you to adhere to them. For website design position of logos, images, white spacing, colours, size of font and padding are all relating to the visuals of the website. Other important things to keep in mind are usability, mobile friendly images, and content. To ensure high conversion rates page performance will benefit you immensely. For content keeping in mind your target audience headings, tone of voice, calls-to-action, and updating the information. It is important to litter key words across your title tags and url body. Relevant meta data will increase the chances of the correct consumer persona landing on your webpage. Lastly, social media have been different styles depending on the platform and its best to fully understand how to increase impressions on your post to benefit.

Should i get in touch with the agency's clients before choosing?

By getting in touch with an agencies client list before deciding on one, may be advantageous when attempting to get a deeper insight into their reputation. These reviews given by their clients will help set your expectations of the agencys ability to run your digital marketing campaign. You will also gain an understanding of the strengths and weaknesses that the firm has. It may also give you an idea of how the relationship between you and the agency will develop. Good communication throughout are a necessity when trying to finish a project on time while meeting a high-quality standard. The culture of the agency will most likely be reflected in how talented and dedicated the agency is when it comes to their work.

What questions should i ask a digital marketing agency in lisbon before choosing one?

Before choosing a digital marketing agency, you should ask a series of questions listed below:
how will you improve your search engine rankings?
What do you need to do to ensure a successful digital marketing campaign?
What qualities does your company providing that cannot be found anywhere else?
How will you research our companys industry and market?
Do you have any previous experience working with a company in our industry?
What metrics will you report on?
Do you have a google partner badge?
How will you ensure our social media presence reflects our brands core beliefs?
Do you have ecommerce specialities?
How will we keep in contact
these are just a few questions that might be important in determining a digital marketing campaign's success.

Should i go for a large spectrum digital agency or a niche oriented one?

The option of choosing a large spectrum agency over a niche oriented one is all predicated on the objectives and task that your company needs to fulfil. This should be done by producing your own digital marketing investment template, which analysis the performance of your current campaign and how it can be done better. The top performing channels for clicks and sales conversions, should be an important metric when deciding on a type of agency. The strengths and weakness of the shortlisted agencies should be used to decide which one is best suited for the job.

Are digital marketing agencies better than traditional marketing agencies?

If your aim is to contact your customer profile online, then yes, digital marketing agencies are better than traditional marketing agencies. The acute expertise that is available at digital marketing agencies will provide you with a service that will surely meet your online objectives. It is also a more cost-effective solution when deciding on how to market your goods. The reasonably low investment budget needed compared to traditional marketing funds, allows for a greater roi. Furthermore, the ability to remain in constant communication with your customer to ensure that your company presence is consistent to achieve repeat customers or brand loyalty. If you use amazon to sell products, you would love these amazon listing optimization tricks.

What services does codedesign offer as a digital marketing agency in lisbon?

Codedesign offers a wide range of services as a digital marketing agency in lisbon. These include website design and development, online marketing and advertising, search engine optimization (seo), social media marketing, content marketing, and email marketing. Additionally, codedesign can help with e-commerce solutions, digital strategy and branding, video production, and more. The team at codedesign is highly experienced in the digital space and is well-equipped to handle any digital marketing project.

How does codedesign measure success as a digital agency in lisbon?

At codedesign, success is measured by the results that are achieved for each client. The team at codedesign strives to ensure that each project is completed on time and within budget. Additionally, the team is focused on ensuring that the campaigns are effective and that the clients goals are met. To ensure that clients are satisfied with the results, codedesign provides detailed reports and analytics that show the progress of each project.

Why choose codedesign as your digital agency in lisbon?

Codedesign is one of the best digital marketing agencies in lisbon. With over 10 years of experience in the digital space, the team at codedesign has the expertise and the resources to handle any digital project. Additionally, codedesign offers a comprehensive suite of services, from website design to online marketing and social media campaigns. With a focus on results and customer satisfaction, codedesign is the best online agency in lisbon for any digital project.

Key takeaways

the key takeaways are the top-class expertise found in lisbon regarding digital marketing agencies with an array of talent. The hub for tech events to broaden your network and knowledge to deliver to your clients an exceptional service fully. The understand of the market enables companies lisbon to know exactly what it takes to plan and execute a tailor-made marketing campaign for your company. I hope this was full of useful information when looking for an agency in lisbon.

What digital marketing services does CodeDesign offer?

CodeDesign specializes in a comprehensive suite of digital marketing services aimed at driving growth and enhancing online presence for businesses. Our expertise spans search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and affiliate marketing. We also offer advanced analytics and data-driven insights, programmatic media buying through demand-side platforms (DSPs), and customer segmentation using data management platforms (DMPs). Our approach integrates these services to create cohesive, tailored strategies that meet the unique needs of each client.

How does CodeDesign measure the success of its digital marketing campaigns?

At CodeDesign, we measure the success of our digital marketing campaigns by closely monitoring a variety of key performance indicators (KPIs), including website traffic, conversion rates, ROI, engagement metrics, and customer acquisition costs. Our advanced analytics capabilities enable us to delve deep into data to understand user behavior, campaign effectiveness, and areas for optimization. We also prioritize alignment with our clients' business objectives, ensuring that our strategies not only drive digital performance but also contribute to overarching business goals.

Why is Lisbon considered a prime location for digital marketing agencies?

Lisbon has emerged as a prime location for digital marketing agencies due to its vibrant startup ecosystem, rich talent pool, and strategic position as a bridge between European, American, and African markets. The city's competitive cost of living and business-friendly environment attract entrepreneurs and digital professionals from around the world. Additionally, Lisbon hosts numerous tech events and conferences, fostering a collaborative and innovative digital marketing community. This unique combination of factors makes Lisbon an attractive hub for cutting-edge digital marketing strategies and international business expansion.

What makes CodeDesign stand out from other digital marketing agencies in Lisbon?

CodeDesign stands out in the Lisbon digital marketing landscape due to our holistic approach, blending advanced data analytics with creative strategies to deliver measurable results. Our extensive experience with a diverse client portfolio, from startups to multinational corporations, enables us to tailor our services to the specific needs of each business. Furthermore, our proficiency in multiple languages and understanding of various cultural markets allow us to execute effective global campaigns. Our commitment to staying at the forefront of digital trends and our track record of driving growth for our clients set us apart.

Can CodeDesign handle digital marketing in languages other than Portuguese?

Yes, CodeDesign is well-equipped to handle digital marketing campaigns in multiple languages beyond Portuguese. Our team consists of multilingual professionals with expertise in English, Spanish, French, and several other languages, enabling us to design and implement effective marketing strategies for a global audience. This capability allows us to assist clients in reaching and engaging their target markets across different regions and cultural contexts, thereby maximizing their online presence and business opportunities worldwide.

What types of businesses has CodeDesign worked with?

CodeDesign has worked with a wide array of businesses across various industries, including technology, healthcare, finance, retail, hospitality, and e-commerce. Our client portfolio ranges from dynamic startups seeking to establish their digital footprint to large corporations aiming to expand their online presence and drive growth. This diversity in our client base reflects our flexibility and ability to adapt our strategies to meet the specific needs and goals of businesses in different sectors.

How does CodeDesign stay updated with digital marketing trends?

CodeDesign stays at the cutting edge of digital marketing trends through continuous learning, research, and participation in industry events. Our team regularly attends workshops, conferences, and seminars to glean insights from thought leaders and innovators. We also invest in ongoing training and certifications to ensure our skills remain relevant and advanced. By actively engaging with the digital marketing community and leveraging the latest tools and technologies, we ensure our strategies are innovative and effective in the rapidly evolving digital landscape.

What is the process for starting a project with CodeDesign?

Starting a project with CodeDesign begins with an initial consultation to understand your business objectives, target audience, and unique challenges. We then conduct a comprehensive digital audit to assess your current online presence and identify opportunities for improvement. Based on these insights, we develop a customized digital marketing strategy that aligns with your goals and budget. Following approval, we implement the strategy, continuously monitor its performance, and make data-driven adjustments to optimize results. Throughout the process, we maintain open communication with our clients to ensure transparency and alignment with their vision.

How does CodeDesign ensure its strategies align with client goals?

CodeDesign ensures our strategies align with client goals by adopting a collaborative approach from the outset. We engage in detailed discussions with our clients to fully understand their business objectives, market positioning, and expectations. This foundation allows us to tailor our digital marketing strategies to not only meet but exceed those goals. We set clear, measurable objectives for each campaign and employ advanced analytics to track progress and performance. Regular reviews and adjustments ensure our strategies remain aligned with our clients' evolving goals and market dynamics.

What role does social media play in CodeDesign's digital marketing strategies?

Social media is a pivotal component of CodeDesign's digital marketing strategies, serving as a powerful tool for building brand awareness, engaging with audiences, and driving conversions. We leverage social media platforms to create targeted campaigns that resonate with each client's specific audience, utilizing data analytics to refine our approach and maximize impact. Social media also provides valuable insights into consumer behavior and preferences, enabling us to tailor content and messaging to enhance engagement and loyalty. Our strategies encompass organic and paid social media efforts, ensuring a comprehensive approach to online presence and growth.

How does CodeDesign integrate SEO with its digital marketing efforts?

CodeDesign integrates SEO seamlessly with its digital marketing efforts to ensure maximum online visibility and organic traffic growth. Our approach encompasses technical SEO, content optimization, and link-building strategies, all tailored to enhance search engine rankings for relevant keywords. We conduct thorough keyword research and competitor analysis to identify opportunities for visibility and leverage SEO best practices in website design, content creation, and social media marketing. This holistic SEO strategy ensures that our clients' digital assets are fully optimized for both users and search engines, driving sustained organic growth.

What is CodeDesign's approach to content marketing?

CodeDesign's approach to content marketing is centered on creating high-quality, relevant, and engaging content tailored to the interests and needs of our clients' target audiences. We focus on storytelling and value-driven content that resonates with readers, encourages engagement, and drives conversions. Our strategy involves a thorough analysis of audience demographics, interests, and behavior to inform content creation across various formats, including blog posts, videos, infographics, and social media content. By combining SEO best practices with compelling content, we aim to enhance online visibility, build brand authority, and foster meaningful connections with audiences.

How can digital marketing drive business growth?

Digital marketing drives business growth by enhancing online visibility, attracting targeted traffic, and increasing conversions. Through strategic use of SEO, PPC, social media, and content marketing, businesses can reach and engage their ideal customers more effectively. Digital marketing allows for precise targeting and personalization, improving the efficiency of marketing efforts and maximizing ROI. Additionally, the data-driven nature of digital marketing provides valuable insights into consumer behavior and preferences, enabling businesses to make informed decisions and adapt strategies for optimal growth. By establishing a strong online presence, businesses can expand their reach, build brand loyalty, and drive revenue growth in the digital age.

What are the benefits of choosing Lisbon for digital marketing?

Choosing Lisbon for digital marketing offers several benefits, including access to a vibrant, innovative ecosystem known for its creativity and tech-savvy talent pool. Lisbon's strategic geographic location provides a gateway to European, American, and African markets, making it ideal for businesses looking to expand internationally. The city's cost-effectiveness, coupled with a supportive business environment, makes it an attractive location for startups and established companies alike. Additionally, Lisbon's cultural diversity and high quality of life attract top talent from around the world, further enriching the digital marketing landscape with fresh perspectives and expertise.

What digital marketing tools does CodeDesign utilize?

CodeDesign utilizes a wide range of digital marketing tools to execute and manage our campaigns effectively. These include SEO tools like SEMrush and Ahrefs for keyword research and site audits, Google Analytics and Adobe Analytics for web analytics and performance tracking, and HubSpot for inbound marketing and CRM. We also leverage programmatic advertising platforms for targeted ad placements, social media management tools like Hootsuite and Buffer for content scheduling and engagement, and email marketing platforms such as Mailchimp for personalized communication. These tools enable us to streamline our workflows, analyze data, and optimize our strategies for maximum impact.

How does CodeDesign tailor its services to different industries?

CodeDesign tailors its services to different industries by first conducting thorough research to understand the unique challenges, audience behaviors, and market dynamics of each sector. This insights-driven approach allows us to customize our digital marketing strategies to address the specific needs and objectives of our clients, whether they're in technology, healthcare, retail, or any other industry. We adapt our tactics, from SEO and content marketing to social media and PPC campaigns, ensuring they resonate with the target audience and drive meaningful results. Our flexibility and industry-specific expertise enable us to deliver tailored solutions that align with our clients' goals and maximize their online potential.

What is CodeDesign's experience with e-commerce businesses?

CodeDesign has extensive experience working with e-commerce businesses, helping them enhance their online presence, attract targeted traffic, and increase sales. Our expertise includes optimizing e-commerce platforms for SEO, creating compelling product descriptions and visual content, implementing effective PPC campaigns, and leveraging social media to engage potential customers. We also utilize advanced analytics to track user behavior and conversion rates, enabling us to refine strategies and improve ROI. Our holistic approach to e-commerce digital marketing has driven significant growth for our clients, establishing CodeDesign as a trusted partner in the e-commerce sector.

How does CodeDesign approach website design and development?

CodeDesign approaches website design and development with a focus on user experience (UX), search engine optimization (SEO), and conversion rate optimization (CRO). Our process begins with an understanding of our client's business goals, target audience, and competitive landscape. We then create responsive, visually appealing designs that reflect the brand's identity and engage users. Our development practices ensure websites are fast, secure, and mobile-friendly, with SEO best practices integrated from the start. By combining technical excellence with creative design, we build websites that not only look great but also perform well in search engines and convert visitors into customers.

Can CodeDesign provide case studies or examples of successful projects?

Yes, CodeDesign can provide a variety of case studies and examples of successful projects that showcase our expertise and the results we've achieved for our clients. These case studies cover a range of industries and digital marketing services, including SEO, PPC, social media marketing, and content marketing. Each case study highlights the challenges faced, the strategies implemented, and the outcomes achieved, providing insight into our approach and the value we bring to our clients. These examples serve as a testament to our ability to drive growth and enhance online presence for businesses across diverse sectors.

Check our case studies here: https://codedesign.org/case-studies-digital-marketing

What are CodeDesign's strategies for increasing online visibility?

CodeDesign's strategies for increasing online visibility revolve around a multi-faceted approach that includes optimizing websites for SEO, creating high-quality, engaging content, leveraging social media platforms, and implementing targeted PPC campaigns. We focus on building a strong online brand presence, targeting the right audience with personalized messaging, and utilizing data analytics to refine and improve our strategies. By ensuring our clients' content ranks highly in search engine results and resonates with their target audience, we drive traffic, engagement, and conversions, ultimately boosting online visibility and brand recognition.

How does CodeDesign approach international digital marketing campaigns?

CodeDesign approaches international digital marketing campaigns with a deep understanding of cultural nuances, market dynamics, and language preferences across different regions. We conduct comprehensive market research to tailor our strategies to each target audience, ensuring our messaging is relevant and engaging. Our multilingual team creates localized content and campaigns that resonate with local consumers while maintaining the brand's global identity. We leverage geo-targeting, cultural insights, and local SEO practices to maximize reach and effectiveness. By adopting a localized yet globally aware approach, we help our clients successfully navigate and thrive in international markets.

What is the importance of digital analytics in CodeDesign's strategies?

Digital analytics plays a crucial role in CodeDesign's strategies, providing the insights needed to make data-driven decisions and optimize campaigns for better performance. By analyzing user behavior, campaign metrics, and conversion data, we gain a deep understanding of what resonates with the audience and how to improve our strategies. Analytics enable us to track ROI, identify trends, and uncover opportunities for growth. This focus on data not only ensures our strategies are aligned with client goals but also helps in continuously refining and enhancing our digital marketing efforts for maximum impact.

How does CodeDesign manage multi-channel digital marketing campaigns?

CodeDesign manages multi-channel digital marketing campaigns by adopting an integrated approach that ensures consistency across all platforms while optimizing for the unique strengths and audience of each channel. We develop a cohesive strategy that aligns messaging and goals across SEO, social media, email marketing, PPC, and other channels. Our team uses advanced tools to monitor performance and manage campaigns efficiently, enabling us to make data-driven adjustments in real-time. By coordinating efforts across channels, we maximize reach and engagement, ensuring a unified brand experience that drives conversions and growth.

What support does CodeDesign offer post-campaign launch?

Post-campaign launch, CodeDesign offers ongoing support to ensure the continued success and optimization of our clients' digital marketing efforts. This includes regular performance analysis, data-driven adjustments to strategies, and proactive recommendations for future campaigns. We also provide maintenance and updates for websites and digital assets to ensure they remain effective and secure. Our commitment to client success extends beyond individual campaigns, with a focus on building long-term partnerships and supporting our clients' growth in the ever-evolving digital landscape.

How does CodeDesign ensure creativity in its digital marketing solutions?

CodeDesign ensures creativity in its digital marketing solutions by fostering a culture of innovation and continuous learning within our team. We encourage creative thinking and experimentation with new ideas, techniques, and technologies. Our approach involves blending data analytics with creative storytelling, engaging content creation, and visually appealing designs. By staying abreast of the latest digital marketing trends and leveraging diverse perspectives, we craft unique and effective strategies that stand out in the crowded digital space and resonate with audiences.

What are the key factors for a successful digital marketing campaign?

The key factors for a successful digital marketing campaign include a clear understanding of the target audience, well-defined objectives, creative and engaging content, optimized channel selection, and data-driven decision-making. A successful campaign also requires continuous monitoring and optimization to respond to performance data and market changes. Integration across different marketing channels and alignment with overall business goals are crucial for creating a cohesive and impactful campaign. Ultimately, the ability to adapt and innovate in response to insights and trends can make or break the success of a digital marketing campaign.

How does CodeDesign approach client communication and reporting?

CodeDesign approaches client communication and reporting with transparency, regularity, and a focus on actionable insights. We establish clear lines of communication from the outset, ensuring our clients are informed and engaged throughout the campaign process. Our reporting is comprehensive and tailored to each client's needs, highlighting key performance indicators, achievements, and areas for improvement. We also provide strategic recommendations based on data analysis to guide future marketing efforts. This approach ensures our clients are well-informed, involved in decision-making, and positioned for ongoing success.

What is CodeDesign's experience with mobile marketing?

CodeDesign has extensive experience with mobile marketing, recognizing its critical importance in today's digital landscape. Our expertise includes mobile-optimized website design, app development, SMS marketing, and location-based advertising. We leverage the latest technologies and platforms to create engaging mobile experiences that drive interaction and conversion. Our strategies are designed to reach audiences where they spend a significant amount of their time—on their mobile devices—ensuring our clients' messages are delivered effectively and efficiently.

How does CodeDesign keep its digital marketing strategies cost-effective?

CodeDesign keeps its digital marketing strategies cost-effective by focusing on targeted, data-driven campaigns that maximize ROI. We leverage analytics to identify the most effective channels and tactics for reaching our clients' specific audiences, avoiding wasteful spending on broad, untargeted efforts. Our experience across industries and markets enables us to implement best practices that drive results without unnecessary expenditure. By continuously optimizing our strategies based on performance data, we ensure that our clients' marketing budgets are used efficiently, delivering measurable growth and value.

What would be the structure of the team that would support our digital initiatives?

- It'll depend on your goals, type of engagement, and contract. Our classical structure is a Digital Project Manager working as SPOC (Single Point Of Contact) between both of our teams. He will be working with:

Strategy Director (10+ years experience) or Strategy Executive
SEO Experts (4 years experience)
PPC Managers (5 years experience) or Executives
Native Copywriters (Portuguese, Spanish, English)
Analytics and Data Managers (5 years experience) or Executives

Nevertheless, we are convinced that one solution does not fit all, so we're always open and testing new ways of working and workflows- e.g. working together with other agencies and client resource team, or developing a specific team member to deliver a custom role.

How do you quantify and qualify your agency experience in digital marketing and delivering results?

Our team is, on average, 4+ years of experience in digital marketing. The management team has all above 10 years of experience, coming from different backgrounds. There are a couple of attributes we like to be known for: We're techies, we're geeks, we take risks, and above all, we have a united and motivated team that has a thirst for knowledge.

Our clients should do the talk. 1. Feel free to ask for contact information. 2) Some of them drop us a review on Clutch, which we appreciate.

What’s your team size?

Our team currently has 20 headcounts, and we are mainly distributed in Portugal with an office in Lisbon and Boston. We are also focused on setting a future-proof operating model, leveraging a network of partners and experts around the world that can deliver the best customized solutions for your unique problems.

What level of involvement should I expect from the Senior Management?

Our management team is directly involved with clients. Our CEO or COO will attend at least two monthly meeting (for tier 1 clients) and actively participate in:

Making sure the resources in place (human, tech, processes) are ideal for maximizing growth
Validate the strategy and tactics to get there
Improving your financial media buying performance
Identifying new partnerships (data, media, inventory, investors, joint ventures, PR, etc.)

Are the total monthly hours meant to be spread over the 4 weeks? Can clients expect to have the same amount of time dedicated every week?

Not at all, because this would compromise efficiency in project delivery. The team logs client hours with minimum overhead, an automatic report can be sent to you every month, and we do not hard stop any WIP if the total amount of hours is surpassed. We always take it as a soft target that can be discussed between us /the PM team if there's an exceptional discrepancy mounting over consecutive months.

What is for a specific project we would need to have more hours on the first month and less on the second? To start the projects and do the audit, we might need more investigation in the first phase, while there will be a lot of automation and optimization.

Total Flexibility. Our operating model is designed to allow flexible and quick allocation of our different solution hubs to the project/need at hand, i.e., if we discover that we need to focus more on a specific area/project (SEO, automation, Paid Search, etc.), the resources will be dynamically adjusted.

Can we work in a performance - based model?

Yes. we like to put skin in the game and like to work in a pure or hybrid performance-based model. As with the structure, it'll be custom to your market, needs, and expectations. We normally close the incentive structure after a 3-month test period or after running our discovery phase.

How would you rate your experience with CRM integration as a part of the overall digital strategy?

We are HubSpot partners, although we are familiar with other tech stacks like Salesforce (Sales, Marketing with Pardot) and Marketo. We can also work seamlessly with other stakeholders in multiple workflows.

What languages and markets can you support?
We support clients in multiple time zones and languages, e.g. English, Spanish, German, Italian, Spanish, and Portuguese. Our main region is EMEA, seconded by the United States.

Do you have a monthly minimum ad spend?

Depends on the overall premise and scope of work, but as we don't normally charge by % of media spend, that's not an issue.

Are you a Google Partner? If so, are you also a Premier Partner?

Yes. We are Google Premier Partner, and we manage circa 7 M€ annually.

Besides Google Ads, what other platforms would you consider or recommend for Performance Media?

The channel split should come after the media strategy, which comes after other important milestones such as market research and consumer insights.

We are fond of doing one platform flawlessly instead of doing four badly. At the same time, having all the eggs in the same basket is not a good idea. Especially true for startups in the DTC space; you better have a plan B outside of Meta these days.

How do you manage the Google Quality Score?

There is a lot to this question, but: Very specific ad copy, granular account structure, a large number of very targeted ad groups, relevant landing pages, don't forget ad extensions and Optimize, optimize, optimize.

What tools do you use for keyword discovery?

To name the main ones: GSC Google Keyword Planner and SEMRush / ahrefs. Subscription costs for premium tools are included in our service.

Can you tell us about your bid, budget management strategies, or best practices?

Our team runs different ‘optimization routines’ that consider the different product and account needs. these routines are workflows / SOPs that can be shared with you after we sign a contract or any other form of legal binding.

How do you respond to Google's constant algorithm changes?

Staying up-to-date with the latest updates is essential. We track a lot of all Google releases on developers, training with HubSpot and SEM Rush, and at ahrefs as we partner with them. Keeping track of the most recent changes and what they mean for your website is the best way to stay ahead of the game. Additionally, it is important to pay close attention to your website's analytics and keep track of any changes an algorithm update could cause – we know our site better than any other.

What do you consider when writing ad copy?

We first examine user research, consumer and product insights, and brand guidelines when writing ad copy. Our team is used to working with multiple verticals and client size and need. The process is also key, so we always use a Validation template, which you can find here. (as an example). And yes, after all the foundations are set, we work together with Generative AI to improve our results, always transparent and risk-free, as we have our corporate governance process for working with AI.

What are the top things you would focus on for a webpage for higher SERP rankings and conversions?

This will significantly change the traffic sources, but to achieve higher SERP rankings and conversions for a webpage, several key aspects must be focused on. Firstly, the webpage should have a clear and concise structure that is easy to navigate for users. Additionally, the page should be optimized for both desktop and mobile devices. Secondly, the page should include relevant content targeted towards the intended audience. Additionally, relevant keywords should be used to ensure the page can be easily found offline. Thirdly, the page should include a call-to-action that encourages users to take the desired action. The page should feature images and videos to help engage users and keep them on the page longer. Finally, the page should include links to other pages on the website to encourage further exploration.

Do you offer full reporting with your services?

Yes. To an extent, that should be detailed in the quote. But normally, they are part of our fee structure.

What software is in your toolbox for reporting all digital metrics?

The main ones will be Google and Adobe Analytics, Google Data Studio, Google Search Console, Power BI. In most cases, we will set up a Custom Built Data Studio dashboard to track the KPI’s and targets. Additionally, we have an extensive offer of Advanced Analytics Services (please submit an RFI or RFP.

What are the most important KPIs you focus on to determine success?
It depends. On our discovery phase, one we will sponsor a deep-dive about which KPIs and metrics to consider to reach your business and marketing objectives. This conversation will lead to a Measurement Framework, aka “Metrics that Matter”, that will be adopted for our strategy and tactics moving on.