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The change in the attribution model and with the remarketing strategy in youtube campaigns, allowed Perfumes & Companhia to achieve higher ROAS, in the middle of the peak season.
Perfumes & Companhia is a leading cosmetics & perfumery retailer that needed help to improve their digital marketing performance during the peak season. The team at CodeDesign was tasked with transforming their attribution model and remarketing strategy in YouTube campaigns.
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The challenge was to find a way to improve ROAS in the midst of the peak season, when competition is high and consumer spending is at its highest. The team at CodeDesign needed to devise a strategy that would enable Perfumes & Companhia to stand out from the competition and drive sales while also staying within their budget.
CodeDesign worked closely with the team at Perfumes & Companhia to devise a strategy that would yield the desired results. The team started by revamping the attribution model, which included changing the attribution window and increasing the focus on view-through conversions. The team also implemented a remarketing strategy on YouTube, which included utilizing custom audiences and targeting relevant keywords.
The changes implemented by CodeDesign were successful in helping Perfumes & Companhia to achieve higher ROAS during the peak season. The team was able to significantly increase their click-through rate, as well as their view through conversion rate. This, in turn, resulted in an overall improvement in ROAS.
The changes implemented by CodeDesign in the attribution model and remarketing strategy in YouTube campaigns were successful in helping Perfumes & Companhia to achieve higher ROAS during the peak season. CodeDesign was able to devise a tailored strategy that allowed the company to stand out from the competition and drive sales while staying within their budget.
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