7 min to read

Transcription isn’t a new concept. In fact, it’s been around for centuries. However, with the rise of digital marketing and AI-powered tools, it has seen a resurgence recently. With so many different methods of marketing available to businesses today, it can be difficult to determine which ones are worth your time and money. 

It can be easy to overlook transcription services as a tool that can help you grow your business. But trust us; they’re worth your time! Read on to learn why you need to add transcription as part of your digital marketing strategy.

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1. It helps you find content marketing opportunities

One of the biggest benefits of having your content transcribed is that it’s much easier to see where you can use it to your advantage. When you have audio and video content, it’s difficult to know who is listening to it and where they’re listening to it. 

To be able to transcribe your content easily you need to use an automatic video transcription to text service. Once it is transcribed, you can use a search engine to find where that content is being published and where it is being discussed. 

Using a tool like Google’s Search Operators, enables you to search for the content using keywords that you want to rank for. You can then use a tool like BuzzSumo to find relevant websites and social media profiles to reach out to and ask to publish your content. 

This is especially helpful if you are trying to grow your list and want to create content for your email subscribers. Email marketing is one of the most effective ways to grow your business. If your subscribers aren’t growing, it could be because you’re not including the right content. Having your podcasts or audio-based content transcribed, helps you to create content that you can publish to your email subscribers.

2. It improves SEO

As mentioned in the first reason, SEO is important, and it can be even more important if your content isn’t accessible to the readers who are looking for it. When your content is transcribed, it is put into a standardized format that can be read by search engine bots. 

You then use SEO tools like Yoast SEO to select which keywords you want these bots to use when they’re reading your content. By default, search engines will use your keywords from your titles and your content, but if your content isn’t being read by the bots, then you can’t include these keywords in your articles. 

When your content is transcribed, it is read by the bots, allowing you to include the keywords that you want to rank for. In addition to this, a study by the University of Washington has shown that readers prefer articles that have been transcribed. This means that you’re more likely to rank for the keywords that you want thanks to the transcription and also have an increased chance of being clicked on by readers.

3. It helps build relationships with key influencers


One of the best ways to grow your business is to form relationships with influencers in your industry. Having your content transcribed enables you to reach out to these influencers and ask them to publish the transcript of your audio and video-based content on their social media account or website. 

Doing this helps you to reach out to influencers who may not know you but have a large following. This helps build your brand awareness, improve your influencer marketing and generate leads for your business. If you want to build relationships with influencers, you need to be building relationships with your own audience, too. 

Transcribing your audio and video content allows you to build a relationship with your audience through your content, helping you to connect with readers and subscribers and grow your business.

4. It helps track brand awareness and sentiment

Another helpful way to use transcription is to track how your brand and your products are being discussed. You use digital tools like social media listening tools and Google Alerts to keep an eye on how your brand and products are being discussed. 

Having your content transcribed helps you to use these tools to track how your content is being discussed. You then use this data to help improve your content. If you see that your content is being discussed, but the discussion isn’t positive, you use this information to make changes to your content to improve it and make it more appealing to your readers. 

Tracking your brand awareness and sentiment identifies the best ways to improve your content and make the most of your digital marketing funnel. Keeping an eye on the discussions around your brand, products, and services gives you insight into what your audience likes and dislikes.

5. Monitoring your competitors’ discussions can reveal better strategies for your business

You can use transcription to your advantage to monitor the discussions about your competitors. Monitoring the discussions about your competitors gives you insight into what direction their brand is moving in and which topics the public is interested in at the moment. 

Taking this information and applying it to your digital marketing strategy creates content that is more appealing to your readers and helps grow your subscriber base. Monitoring the discussions about your competitors also enables you to gain insight into how you can position your business and your products to appeal to your readers and help them solve their problems.

6. Transcription helps build a natural language understanding library

Natural language understanding is one of the most important parts of artificial intelligence. However, this technology relies on humans to build the libraries that it needs to make sense of language. 

Having your content transcribed gives you the opportunity to use this content to build a library that can make AI more effective. Having your content transcribed and then published online helps build a natural language understanding library. Using your transcriptions, you are able to teach the AI to understand language more like a human would. This allows AI to be more accurate and effective in the long term.

7. Better your user experience

You need to cater for all your users in your marketing strategy. Transcription helps you cater for users who prefer reading text and those with impaired hearing or speech. You can also use your transcriptions to help users who are in particular need for a product or service that you offer. 

For example, transcription comes in handy when someone cannot clearly understand audio from your content because they find the accent used to be difficult to process.  Having transcription in your digital marketing strategy ensures that you cater for all users. It also makes it easier for your target audience to understand your product and services. 

8. Decreases bounce rate


Your main objective is to have your target audience stay longer on your website. When you use videos and audio content only the bounce rate is high because the users are not directly engaged with the content. Transcription helps reduce bounce rate by making your users more engaged in your content.

Furthermore, having transcribed content attracts many people, especially bilingual speakers who may understand English differently but can read and write. This improves your business profits because now you have more leads who can turn to potential customers.

9. Have content creation versatility 

Having video and audio content is great because it caters a specific target audience. However, transcribing your video and audio content gives you the option of having an additional content type that is text-based. 

You can then use the transcript as a blog post and use it in your digital marketing strategy to cater for people who prefer reading text-based content. This is great for your consumers to see that you have a blog post that is full of content. If you are able to have multiple types of text-based content, that is a huge bonus.

Transcription is just another way to create good content. The trick with transcribing video and audio content is to find the right user-friendliness for your audience. In this case, you can use different types of transcribed video and audio content to cater for different audiences.

10. It makes your videos easily findable

Having captions on your videos makes them easily found by search engines. Users use keywords when searching for videos, and if you use a transcription service, you only need to provide the keywords that are relevant to the audience.

Transcribing your videos brings in more traffic and better engagement from your target audience. It also makes it easy for people to follow along with the information you are sharing and makes them understand your product and service. This makes  video marketing easier as compared to just using plain audio or video content.


As you can see, there are many reasons why you need to consider using transcription in your digital marketing strategy. This is especially true if you’re using podcasts or audio-based content to reach your readers. Having your content transcribed enables you to use it for many different purposes and grow your business in the process. 

Transcription is a cost-effective way to publish your content to more people, and it can help you build relationships with influencers, track your brand awareness and sentiment, and build a natural language understanding library for AI. By investing in transcription, you can reach more people with your content, and it can help you grow your business and engage more readers.

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

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About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.

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