16 min to read

Are you looking to improve and grow your online business but don't have a huge budget for fancy tools? No worries! There are plenty of free and simple online tools available that can help take your business to the next level.

From social media management to SEO optimization, these tools will save you time and effort while improving your online presence. This blog post'll showcase some of the top free and easy-to-use online tools that can help skyrocket your business growth. So let's dive in!

Google Analytics

Google Analytics is a free web analytics tool that helps businesses track and analyze website traffic. It provides valuable insights into user behavior, including how visitors find your site, what pages they visit, and how long they stay on each page. One of the most useful features of Google Analytics is its ability to track conversions. This allows businesses to see which marketing channels are driving the most sales or leads, so they can optimize their digital campaigns accordingly. Another benefit of using Google Analytics is its real-time reporting capabilities. This means you can monitor website activity as it happens, allowing you to identify issues or opportunities for improvement quickly.

Hootsuite Insights

Hootsuite Insights is a powerful analytics tool that offers real-time social media monitoring and analysis. It tracks brand mentions, conversations, and hashtags across multiple social media platforms. With Hootsuite Insights, you can gain valuable insights into your audience's behavior and preferences. One of the key features of Hootsuite Insights is its sentiment analysis capability. This feature analyzes the tone and emotion behind each mention or conversation about your brand or industry. You can use this information to gauge how people feel about your business, products, or services.

Another useful feature of Hootsuite Insights is its customizable reports. You can create custom reports based on engagement rate, reach, impressions, and more metrics.


In today's digital world, businesses are moving towards paperless transactions. One way to achieve this is through e-signatures. An e-signature is a legally binding signature that can be made electronically. Using free e-signatures saves time and money for both the business and its customers. It eliminates the need for printing, mailing, and faxing documents back and forth, which can take several days. With an e-signature, everything can be done in just a few clicks.

Security is also a major concern regarding electronic signatures but these online tools use encryption technology to ensure document security. Incorporating e-signatures into your business processes will save time while providing convenience, speed of execution, and improved customer experience and ensuring legal compliance with any signed agreements.

Social Media Management Tools

Social media has become an essential part of any online business. It is a great way to reach potential customers, engage with existing ones and promote products or services. However, managing multiple social media accounts can be time-consuming and overwhelming. This is where social media management tools come into play. One of the most popular social media management tools is Hootsuite. It allows you to manage all your social media profiles from one dashboard, schedule posts in advance, and monitor conversations about your brand.

Another excellent tool for managing social media accounts is Buffer. Like Hootsuite, it lets you schedule posts across different platforms such as Facebook, Twitter, Instagram, and LinkedIn. You can also create engaging content using its built-in image editor and track performance through advanced analytics.

SEO Tools

SEO (Search Engine Optimization) is crucial for any online business that aims to rank high on search engine result pages. Various SEO tools available online can help businesses optimize their websites and improve their search engine rankings. One of the most popular and effective SEO tools is Google Search Console. It provides a range of helpful features like website analysis, keyword research, backlink tracking, and more. This tool also helps identify crawl errors, indexation issues, and other technical problems affecting your website's ranking.

Another useful platform is SEMrush which allows you to monitor your keywords' performance across different locations globally or locally. In addition, it has powerful competitor research capabilities that allow you to see what your competitors are doing regarding SEO strategies.

Content Creation and Marketing Tools

Creating and marketing content has become an essential part of online business success. However, it can be overwhelming to handle everything from ideation to publication on one's own. This is where content creation and marketing tools come in handy. Firstly, Canva is a great tool for creating stunning visuals such as social media posts, infographics, or even presentations without needing any graphic design skills!

With its vast library of templates and graphics, one can create professional-looking designs in minutes. Secondly, Grammarly helps ensure that your written content is free from grammatical errors or typos before publishing. Its browser extension integrates with platforms like Gmail and WordPress making editing a breeze.

Thirdly, BuzzSumo allows you to track what's trending online by showing popular topics within various niches alongside their engagement statistics across different social media platforms. This way you can keep up-to-date with what's happening in your industry while developing ideas for new content.

Email Marketing Tools

Email marketing is a crucial aspect of any online business strategy. It allows you to communicate directly with your audience and build lasting relationships. However, managing an email campaign can be time-consuming and overwhelming without the right tools.

Many free and simple email marketing tools are available that can help improve your campaigns' effectiveness and efficiency. One such tool is MailChimp, which offers customizable templates, A/B testing, segmentation options, automation features, and detailed analytics.

For those looking for a more comprehensive solution that covers multiple aspects of digital marketing in addition to emails, HubSpot may be the perfect fit.

In today's digital age, having a strong online presence is essential for the growth and success of any business. Fortunately, many free and simple online tools are available to help you improve and grow your online business. By utilizing Google Analytics, Hootsuite Insights, e-signatures, social media management tools, SEO tools, content creation, and marketing tools, as well as email marketing tools effectively; you can optimize your website traffic, and increase brand visibility on social media platforms while saving time and money.

Let's keep deeping this with more information we gathered over the years. 

What are the TOP 10 Free CRM Tools?

Certainly, here are the top 10 free CRM (Customer Relationship Management) marketing tools available as of my knowledge cutoff in September 2021.

1. HubSpot CRM: This free CRM offers an extensive suite of incredibly user-friendly services. It allows users to manage contacts, track customer interactions, monitor sales funnels, and even build web landing pages. HubSpot CRM also has email marketing tools, social media management, and many more features.

2. Zoho CRM: Zoho CRM's free version is perfect for small businesses with a comprehensive CRM but a limited budget. Zoho allows users to manage leads, deals, contacts, and companies and provides a document library, reporting, and forecasting tools. Plus, it integrates well with the suite of other Zoho productivity tools.

3. Freshsales: Freshsales is a free CRM by Freshworks. It offers AI-based lead scoring, built-in phone, email, activity capture, and more. It has an integrated email inbox, which means you can send and receive emails directly from the CRM, making it easier to manage all communications in one place.

4. Bitrix24: This free CRM includes features, including contact management, quotes, invoices, projects, time tracking, and many marketing tools. It also provides unlimited storage and is designed for collaborative work, with a built-in chat and video conferencing.

5. Insightly: This CRM tool provides robust contact management, project management, and detailed reporting. Insightly is a great option for small businesses seeking to understand their customer journey better, as it tracks touchpoints from initial interaction through sale and beyond.

6. Apptivo: It offers a variety of tools to help manage leads, create automated workflow processes, track contact communications, and create digital marketing campaigns. Apptivo can be a great starting point for businesses new to CRM systems.

7. Streak: This CRM is a plugin for Gmail. It allows users to manage leads, track email communications, and monitor deal pipelines from their inbox. It's a fantastic choice for small businesses or solo entrepreneurs who prefer to handle everything from their email client.

8. Capsule CRM: Capsule provides a simple, flexible CRM for keeping track of contacts, sales, and tasks. It has a visually pleasing user interface that makes managing your customer relationships a more enjoyable task.

9. Agile CRM: This CRM tool provides sales, marketing, and service automation in a single platform. It offers contact and deal tracking, telephony tools, appointment scheduling, project management, and integrations with a variety of third-party applications like Gmail, Google Calendar, and social media platforms.

10. Mailchimp CRM: While Mailchimp is primarily known for its email marketing services, it also offers a free CRM with features like contact management and segmentation, behavioral targeting, and detailed analytics. It's an excellent option for businesses with a heavy focus on email marketing.

These CRM tools are free, but many offer premium versions with additional features, integrations, and customizations. Be sure to consider the specific needs of your business when choosing the CRM tool that's right for you.


What are the TOP 10 AI tools for Marketing?

For more than 5 years at Codedesign we've been working with AI and Automation to optimize internal processes and campaign management (inventory, media, bidding, control features). Here are some of the ones we've tried:

1. Google AI Platform: Google's AI Platform is a unified suite for machine learning developers, data scientists, and data engineers. It allows for sharing predictive models, collaboration, and fast deployment of these models. It also integrates with many popular Google Cloud tools.

2. TensorFlow: Developed by Google Brain, TensorFlow is an end-to-end open-source platform for machine learning. It has a comprehensive, flexible ecosystem of tools, libraries, and community resources that lets researchers and developers build and deploy machine learning applications.

3. Keras: This user-friendly neural network library is written in Python. Keras is designed to enable fast experimentation with deep neural networks and it focuses on being user-friendly, modular, and extensible.

4. Scikit-learn: A popular machine learning library in Python, Scikit-learn provides a selection of supervised and unsupervised learning algorithms. It’s built upon some of the technology you might already use, like NumPy, pandas, and Matplotlib!

5. PyTorch: Developed by Facebook's artificial-intelligence research group, PyTorch is a deep learning framework that provides maximum flexibility and speed during implementing and building the machine learning models.

6. Pandas: This is a software library written for data manipulation and analysis in Python. Offering data structures and operations for manipulating numerical tables and time series, it's an indispensable tool in data munging/wrangling.

7. NLTK (Natural Language Toolkit): NLTK is a leading platform for building Python programs to work with human language data. It provides easy-to-use interfaces to over 50 corpora and lexical resources such as WordNet, along with a suite of text processing libraries for classification, tokenization, stemming, tagging, parsing, and semantic reasoning.

8. OpenAI Gym: OpenAI Gym provides a large collection of environments for testing reinforcement learning algorithms. It's a toolkit for developing and comparing reinforcement learning algorithms, and it’s compatible with any numerical computation library, such as TensorFlow or Theano.

9. Weka: Weka is a collection of machine learning algorithms for data mining tasks. It contains tools for data preparation, classification, regression, clustering, association rules mining, and visualization.

10. AutoML: Automated machine learning (AutoML) tools like Google's AutoML, AutoSklearn, or H2O's AutoML, provide methods and processes to make machine learning available for non-machine learning experts and improve efficiency of machine learning experts. These tools automate the process of applying machine learning end-to-end, making it easier to build models.

So, AutoML (Automated Machine Learning) can do wonders in optimizing digital campaigns. Let's say you're running several marketing campaigns and you want to determine which ad is going to perform best. You can use an AutoML tool to predict click-through rates (CTR), optimize the cost per click (CPC), or categorize your customers for targeted advertising, all based on your historical data.

Here's a simple example using Google's AutoML Tables, a tool designed for structured data, which is often what you get from digital campaigns.

Assuming you've got a dataset with columns for ad_id, demographic_info, day_of_week, ad_type, and clicks, and your goal is to predict which ad_type gets the most clicks.

Here's how you'd get started:

First, you need to import the necessary libraries.

from google.cloud import automl_v1beta1 as automl

Next, you have to set up your GCP credentials and initialize your AutoML client:

# TODO: replace these with your project specifics
project_id = "YOUR_PROJECT_ID"
dataset_id = "YOUR_DATASET_ID"
model_id = "YOUR_MODEL_ID"

client = automl.TablesClient(project=project_id)

Now you need to train your model. This process can take several hours depending on the size of your dataset. Google's AutoML handles all the feature preprocessing, model selection, and hyperparameter tuning for you!

model = client.create_model(

Once your model is trained, you can make predictions on new data like so:

#let's assume you have a new ad with the following details
new_ad = {
"ad_id": "1234",
"demographic_info": "25-34, female, urban",
"day_of_week": "Monday",
"ad_type": "banner"

response = client.predict(

# let's print out the predicted number of clicks
for result in response.payload:
 print("Predicted number of clicks: ", result.tables.value)

And there you go! Now you can use this predicted data to guide your digital campaign strategies.

Please keep in mind that this is a very simplified example. In a real-world scenario, we would want to do more extensive exploratory data analysis, consider more features, and carefully evaluate the performance of your model.

All these tools are freely available, but it's important to note that some may require significant coding knowledge or computational resources to use effectively. The right tool will depend on your use case, available resources, and level of technical expertise.

What about Analytics and Big Data with some examples? Let's get to it. 

1. Apache Hadoop: This is a framework that allows for the distributed processing of large data sets across clusters of computers. It is designed to scale up from single servers to thousands of machines, each offering local computation and storage.

Here's a quick example of running a MapReduce job on Hadoop (BASH):

$ bin/hadoop jar share/hadoop/mapreduce/hadoop-mapreduce-examples-2.7.1.jar grep input output 'dfs[a-z.]+'

This command copies the input file into the Hadoop's distributed file system (DFS), runs the grep job, and then retrieves the output files from DFS to the local file system.

2. Apache Spark: Spark is an open-source, distributed computing system used for big data processing and analytics. It provides an interface for programming entire clusters with implicit data parallelism and fault tolerance.

Here's an example of using Spark to count the number of lines in a text file (this is python):

from pyspark import SparkContext
sc = SparkContext("local", "Count Lines")
lines = sc.textFile("text_file.txt")
line_count = lines.count()
print("Number of lines in file: %i" % (line_count))

3. Elasticsearch: Elasticsearch is a distributed, RESTful search and analytics engine that can handle a large amount of data and can be used to search all kinds of documents.

A simple example of indexing a document in Elasticsearch with Python:

from elasticsearch import Elasticsearch
es = Elasticsearch()
doc = {"author": "John Doe", "text": "First line of the story"}
res = es.index(index="test-index", doc_type="tweet", id=1, body=doc)

4. Pandas: Pandas is a powerful data manipulation library in Python, providing data structures and data analysis tools.

Here's a simple example of using Pandas:

import pandas as pd
# Create a simple dataset
data = {"Name": ["John", "Anna", "Peter", "Linda"],
"Age": [23, 21, 29, 18]}
df = pd.DataFrame(data)
# Display the data

5. Apache Flink: Flink is a stream processing framework that can run in various modes, including standalone and distributed. It's capable of running a variety of applications, including batch processing, interactive queries, and more.

6. Tableau Public: This is a free software that connects any data source, whether it's a corporate Data Warehouse, Microsoft Excel or web-based data. It's a visual analytics platform transforming the way we use data to solve problems.

7. Google Analytics: It's an indispensable tool for web analytics. Google Analytics tracks and reports website traffic, providing insights into how users find and use a website.

8. RapidMiner: RapidMiner is a data science platform that provides an integrated environment for data preparation, machine learning, deep learning, text mining, and predictive analytics.

9. MongoDB: MongoDB is a source-available cross-platform document-oriented database program. Classified as a NoSQL database program, MongoDB uses JSON-like documents with optional schemas.

Here's how to insert data into MongoDB using Python:

   from pymongo import MongoClient
# establish a connection to the database
client = MongoClient('localhost', 27017)
# select database
db = client['mydatabase']
# select the collection within the database
test = db.test
# create a new document in the 'test' collection
   test.insert_one({'name': 'John', 'age': 30, 'city': 'New York'})

This Python script connects to a MongoDB instance running on localhost (your computer), selects a database (or creates one if it doesn't exist), then selects a collection (similar to a table in relational databases), and finally inserts a document (similar to a record) into the collection.

Remember, these are just basic examples and in real-world scenarios, you would need to handle more complex data structures, manage connections more carefully (particularly in distributed environments), and take care of many other factors related to data analytics and big data processing. But these tools and examples should provide a good starting point. Good luck with your big data journey!

FAQS - Frequently Asked Questions

How can Google Analytics help in understanding web traffic for online business growth?

Google Analytics plays a crucial role in understanding web traffic and its implications for online business growth. It provides comprehensive insights into visitor behavior, including how users find your website, which pages they visit, the duration of their visits, and their geographic locations. These insights enable businesses to identify which marketing campaigns are driving the most traffic, understand user engagement on different parts of their site, and pinpoint areas for improvement. For instance, if a particular page has a high bounce rate, efforts can be directed towards optimizing it to better retain visitors. Additionally, Google Analytics' segmentation capabilities allow businesses to analyze specific subsets of traffic, enabling targeted strategies for different audience segments. This data-driven approach to understanding web traffic is instrumental in refining marketing strategies, enhancing user experience, and ultimately driving online business growth.

What advantages do social media management tools like Hootsuite offer to businesses?

Social media management tools like Hootsuite offer several advantages to businesses looking to streamline their social media efforts. Firstly, they allow businesses to manage multiple social media accounts from a single platform, saving time and increasing efficiency. This includes scheduling posts in advance, which ensures a consistent presence on social media without the need for constant manual updating. Secondly, these tools provide analytics and reporting features, giving businesses insights into the performance of their posts and campaigns across different platforms. This data can help refine strategies and improve engagement. Additionally, tools like Hootsuite offer monitoring capabilities, allowing businesses to track mentions of their brand, respond to comments, and engage with their audience in real-time. This can enhance customer service and foster a stronger community around the brand. Overall, social media management tools empower businesses to execute more effective and cohesive social media strategies.

How do electronic signatures streamline business processes?

Electronic signatures streamline business processes by facilitating the rapid, secure, and legally binding signing of documents online. This eliminates the need for physical paperwork, postal mail, or in-person meetings just to obtain signatures, thus significantly reducing turnaround times for contracts, agreements, and other documents. Electronic signatures also enhance document tracking and management, as they can easily be integrated into document management systems, ensuring that all signed documents are stored securely and can be accessed or audited whenever necessary. Moreover, this digital approach supports remote work and global business operations, enabling parties in different geographic locations to finalize agreements swiftly. By simplifying and speeding up the document signing process, electronic signatures help businesses become more efficient, reduce operational costs, and improve overall productivity.

What role does SEO play in online business success?

SEO, or Search Engine Optimization, plays a fundamental role in online business success by enhancing a website's visibility in search engine results pages (SERPs). This is crucial because the higher a website ranks for relevant keywords, the more likely it is to attract targeted traffic, which can lead to increased sales, leads, and brand awareness. Effective SEO strategies involve optimizing website content, structure, and on-page elements like titles, meta descriptions, and headings, as well as building high-quality backlinks and ensuring a mobile-friendly, fast-loading site. SEO also helps businesses understand user intent and behavior through keyword research, enabling them to create content that meets their audience's needs. In a digital marketplace where competition is fierce, SEO provides businesses with the opportunity to stand out, attract more qualified traffic, and ultimately achieve sustainable online growth.

Can Canva be used for professional content creation without design skills?

Yes, Canva can be used for professional content creation without design skills. It is a user-friendly graphic design tool that offers a wide range of templates, design elements, and drag-and-drop features, enabling individuals with little to no design experience to create high-quality visual content. This includes social media graphics, presentations, flyers, and more. Canva's intuitive interface and vast library of templates make it easy for anyone to produce designs that look professional and are aligned with their brand's visual identity. Additionally, Canva provides collaboration features, allowing teams to work together on designs and ensure consistency across all marketing materials. Whether for social media posts, marketing collateral, or business presentations, Canva empowers users to create visually appealing content that can enhance their brand's image and engagement.

How does Grammarly assist in content marketing?

Grammarly assists in content marketing by providing an advanced writing assistance tool that helps ensure content is clear, error-free, and impactful. By highlighting grammatical errors, spelling mistakes, and punctuation issues, Grammarly helps content marketers produce professional-quality text that reflects well on their brand. Beyond basic proofreading, Grammarly offers suggestions to improve readability, tone, and style, making content more engaging and easier to understand for the target audience. This can be particularly beneficial in content marketing, where the quality of writing can significantly influence the audience's perception of a brand and its credibility. Additionally, Grammarly's feedback can help content creators refine their writing skills over time, leading to better content outcomes and more effective communication with their audience.

Why is email marketing important for online businesses, and how can tools like MailChimp help?

Email marketing is important for online businesses because it provides a direct and personalized way to communicate with their audience, offering high engagement rates and return on investment (ROI). It allows businesses to send targeted messages, promotional offers, and content to a segmented list of subscribers, encouraging customer loyalty and repeat business. Tools like MailChimp enhance email marketing efforts by offering easy-to-use features for designing emails, managing subscriber lists, and automating email campaigns. MailChimp also provides detailed analytics on email performance, such as open rates, click-through rates, and conversions, enabling businesses to measure the effectiveness of their campaigns and make data-driven decisions. Additionally, with segmentation and personalization features, MailChimp helps businesses tailor their messaging to different audience segments, increasing the relevance and effectiveness of their email marketing efforts.

What are the benefits of using free online tools for business growth?

Using free online tools offers several benefits for business growth, including reduced operational costs, increased productivity, and the ability to test and implement new strategies with minimal financial risk. These tools can range from project management and collaboration platforms to marketing and analytics software, providing businesses with access to capabilities that might otherwise require significant investment in proprietary solutions. By leveraging these free resources, small businesses and startups can compete more effectively with larger companies, enhancing their ability to innovate, optimize their operations, and improve customer engagement. Additionally, many free tools offer scalable paid options, allowing businesses to expand their capabilities as they grow. Ultimately, the strategic use of free online tools can be a game-changer for businesses looking to maximize their resources and drive growth.

How can businesses ensure their content reaches the right audience?

Businesses can ensure their content reaches the right audience by adopting a strategic approach to content creation and distribution that includes understanding their target audience, utilizing SEO best practices, and leveraging the appropriate social media and distribution channels. Conducting audience research to define buyer personas and understand the preferences, behaviors, and pain points of the target audience is crucial. This insight helps in creating relevant and valuable content tailored to the audience's needs. Implementing SEO best practices ensures that content is discoverable by the audience when searching online. Additionally, choosing the right distribution channels where the target audience is most active, whether it's social media platforms, email newsletters, or other online communities, is key to effectively delivering content. Engaging with the audience through comments and feedback can further refine content strategies and strengthen the connection with the target audience.

What strategies can be employed to optimize content for SEO and social media engagement?

To optimize content for SEO and social media engagement, businesses can employ several strategies. For SEO, conducting keyword research to identify terms and phrases your target audience is searching for is crucial. Incorporating these keywords naturally into high-quality, valuable content can improve search engine rankings. Ensuring that content is structured for readability, with clear headings, subheadings, and meta descriptions, also enhances SEO. For social media engagement, creating shareable content that resonates with the audience is key. This includes using eye-catching visuals, engaging storytelling, and interactive elements like polls or questions to encourage participation. Tailoring content to the specific format and audience of each social media platform can also increase its effectiveness. Additionally, using hashtags strategically can improve visibility on social media platforms. Combining these SEO and social media strategies can significantly increase a content's reach and engagement, driving more traffic and conversions for the business.

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

Follow Bruno Gavino on Linkedin

About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.

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