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is the largest perfume and cosmetic retailer in Portugal, counting more than 100 stores all over the country. With a network of 146 stores spread throughout the country, the national chain is present in all district capitals and main locations, covering mainland Portugal and islands. The stores are based on larger formats located in commercial centers, ranging from 200 to 600 square meters, and local shops located on the street, between 70 and 150 square meters. It has also since 2011 an online store, whose sales "almost doubled" in the last year. "The weight of this channel in the company's turnover is still marginal, but growth rates are high. We want to explore online in all its facets, for example, to personalize our mobile application more and more. We believe that very soon, the digital store will enter the Top 5 of the most lucrative points of sale in the chain, "reveals the brand leader, which has more than 1.5 million customers registered in its database. Codedesign is responsible for all Ecommerce, revitalizing their online store, increasing traffic through SEO, PPC, Direct Marketing and Social Media, but also, extending the knowledge the brand has over it's costumers with an integrated Analytics strategy integrated with several media partners. Our team is successfully developing all the lead acquisition funnel, conversion path optimization and have more than doubled Perfumes e Companhia renevue every year.