Why is it crucial for you to focus on SEO?

Search Engine Optimization

In this fast-paced digital age we’re currently living in, marketing your business online requires more than just having a professional website. 

Sure, you may brag about your eye-catching visuals, or perhaps you’re consistently posting content, but what’s the point if you couldn’t drive visitors. There are just some online marketing strategies that won’t do you any favor despite how hard you try. 

Fortunately, there are still tons of tactics (including newer ones) that can help your company grow. However, we’ll only be focusing on a specific tactic here: search engine optimization. 

In this post, we’ll explore the ins and outs of SEO, particularly on how it can increase online sales and drive more revenue to your business. You’ll learn why thousands of brands are investing in search engine optimization – and why you should, too. 

First things first, let’s talk about SEO.

What Is SEO?

What is SEO?

In a nutshell, search engine optimization or SEO is a digital marketing strategy that aims to boost a website’s ranking on the search engine results pages (SERPs). With a solid and well-thought-out SEO plan in place, there’s a huge chance that you’ll find your site showing up on Google’s first page.

But, what’s the deal with having a high ranking? Why does it matter so much? 

Well, besides the fact that it can increase your online visibility, it can also drive more organic traffic, and bring qualified leads to your site. Also, your target audience will view you as a credible brand, seeing that Google trusts you enough to give you a decent spot. 

What Are the Different Types of SEO?

types of seo

We can classify SEO into three groups: on-page SEO, off-page SEO, and technical SEO. Here’s a summary for each to give you a better understanding:

• On-page SEO deals with any elements found on your website that can help you rank. Among these include your keywords, content, internal links, and meta data.

• Off-page SEO refers to activities that have nothing to do with your website. While it also intends to boost your ranking, it focuses more on creating exposure and trust for your brand. Guest blogging, backlink building, and social media marketing are the most common off-page SEO tactics.

• Technical SEO places more emphasis on the actions performed to help search engines crawl your site and enhance user experience (UX). Factors include page speed, sitemaps, site structure, and mobile friendliness.

How Can Your Business Benefit from SEO?

seo uses

Now, for the part you’ve been waiting for: how exactly can SEO help your digital marketing efforts? How can it help you generate more sales and revenues? 

Looks like you’re about to find out below!

• SEO Helps You Target the Right People

A well-designed SEO strategy is one that includes a list of keywords that are relevant to your industry. These are the keywords your prospective and existing customers often use for searching products or services online. By adding them naturally into your content, your web page will likely appear when searchers are typing those target keywords. 

For instance, if you’re a construction business, using keywords like “construction companies near me” and “general contractors in (name of area)” can help you get discovered easily by people who are interested in your services. This brings us to the next benefit.

• SEO Attracts Qualified Leads to Your Website

It’s important to keep in mind that people are searching online with a goal in mind. Most of the time, they look up businesses online because they have an intention to buy or book a service. 

Especially if they’re including the keyword “near me” or their location, it’s more than possible that they’ll convert. That being said, a top-ranking (aka SEO-friendly) site can be a magnet for qualified leads (aka potential customers). 

• SEO Establishes You as a Trusted & Authoritative Brand

A first page ranking can transform you into a reputable business. Any website that ranks high on Google and other search engines is usually perceived as trustworthy and well-established, and even a thought leader in their niche. 

If you’re not aware, Google prioritizes high-quality content from authoritative sources, which means it puts these webpages at the top of search results. The search engine wants to provide its users nothing but the best experience; hence, showing them websites that offer the most value. 

And so, because people rely on Google for high-quality search results, they’ll view you as an authority in your field once you rank well for multiple search terms related to your industry. They wouldn’t hesitate to turn to you when they need a brand to solve their pain points. 

• SEO Builds & Boosts Brand Awareness

Search engine optimization positions your website and company name in front of everyone looking for a business like yours online. In short, it helps improve brand awareness.

Raising brand awareness is one of the most sought-after goals of companies of all sizes. After all, you couldn’t increase revenue without first winning the hearts of consumers and establishing a deeper bond with them.

The more frequently users see your brand in search results, the more familiar they’ll become with you. Though they may not want to visit your website the first time they encounter it in search, believe us when we say that your target audience will finally check it out after your site pops up a few more times.

Plus, with off-site SEO strategies like link building enabling authoritative sites to refer you to their audience, you’ll be grabbing the attention of your prospects in no time. Guest posting on such sites can work wonders to your digital marketing efforts too. 

• SEO Captures Local Searches

Optimizing your website for local search is a surefire way to drive potential customers to your physical store. By applying the right local SEO tactics, people nearby who are searching online for your offerings will quickly find your store. 

Local SEO is pretty much like traditional SEO. Both share the same goals of driving more traffic, qualified leads, and ultimately converting them into sales. 

The only difference is, local SEO adds geographical location into the equation. It concentrates more on attracting prospects in smaller areas such as your city, hometown, or neighborhood. One more important point is to boost your domain authority.

When done properly, local search engine optimization can bring more visits to both your company website and store. As a matter of fact, 72% of local searches resulted in an in-person visit within five miles of the searcher. What’s more, 80% of all local searches on Google convert into new leads or customers.

These are opportunities you certainly don’t wanna miss!

• SEO Keeps You Ahead of the Competition

Odds are, many of your competitors are already working with SEO specialists to ensure they’re dominating Google, Bing, Yandex, and just about any search engine you can think of.

That’s probably why you’re finding it difficult to beat them in terms of ranking. If only you’ve invested in search engine optimization before them, the customers they presently have could’ve been yours. 

But hey, this shouldn’t discourage you from trying harder. Just because they’re doing well doesn’t mean that you couldn’t snatch their spots anymore. 

The thing with search rankings is, they’re not permanent. One day you’re on cloud nine seeing that you’ve made it to Google’s top three list, and the following week, you’re left wondering why your ranking dropped out of nowhere. 

The key is to keep up with Google’s algorithms. Since they’re constantly changing, it’s crucial to stay updated in order to outrank your rivals and perhaps even steal their customers.

Speaking of stealing, you can also try stealing a few ideas from your competitors and make them twice as good. Analyzing their SEO game gives you the chance to discover what’s contributing to the growth and success of their business. Among our favorite competitor analysis tools to use are SpyFu, Ubersuggest, SEMRush, and QuickSprout.

Wrapping Up

Now that you understand how instrumental SEO is to your business, you’re probably considering your next move. 

Should you do SEO on your own? Hire freelancers? Build an in-house team? Or choose the easiest route (yet the most expensive option here) of hiring a professional SEO agency?

Whatever your decision is, we’re confident that you’ll be seeing a spike in your sales and revenue. Just a heads up, though – results won’t appear right away with SEO. You might have to wait at least six months, but trust us, it will be worth the wait.  

Feel free to contact us to see the unprecedented growth of your business.

Feel free to contact us to see the unprecedented growth of your business.

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