Top digital marketing ideas for E-Commerce store

E-commerce Marketing Strategy

Digital marketing is one of the most productive ways to increase sales on E-Commerce sites. A well-defined E-Commerce digital marketing strategy will assist you in allocating your budget and resources to those mediums that can increase your E-Commerce business's sales and revenue.

This guide will teach you E-Commerce websites' most effective digital marketing strategies. It's the same tactics we've used repeatedly to 10X our customers' B2B and B2C sales.

Therefore, this guide will be beneficial to you if you want to know how to use E-Commerce marketing to increase your sales.

Let's begin by defining what digital marketing for E-Commerce is.

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E-Commerce marketing

ecommerce marketing

E-Commerce marketing is the process of using one or more online marketing channels to market the goods or services of an E-Commerce business to the appropriate target market.

E-Commerce marketers employ digital marketing strategies to increase website traffic and customer conversion rates.

Without an action strategy and plan to follow, it's very easy to lose the path and end up working on things that won't help your online business grow, which is why E-Commerce marketing is so crucial.

Strategies for E-Commerce Websites' Digital Marketing

The top 10 online marketing techniques for e-commerce websites are listed below.

1. Optimize your product pages with SEO guidelines

Product Page SEO

Image By YOAST

Product SEO is an excellent way to get your products found on Google without paying for advertising.

If your E-Commerce business is new, SEO will not help you in the short term, but it will ensure your success in the long run.

When optimizing product pages for SEO, you must consider several factors, the most important of which are:

1. Product URL Optimization - An SEO-friendly URL is short and accurately describes the product.

Shop owners frequently make the error of including codes in product URLs that are incomprehensible to users and search engines.

Reworking your product URLs can increase your store's visibility on social media and search engines.

2. Product title and Meta description optimization - The most crucial SEO component for all types of websites is the product title, also known as the page title.

The page title is one of the factors that search engine algorithms check when indexing and ranking a page. It is displayed in the search results and social media postings.

Users should be given accurate information about the specific product in the page title. You should try to include the product's unique features in 160 characters or less.

3. Page content optimization - A product page should also cover text content. Images of the product and price (but no other information) are useless to search engines and users.

Look at any Amazon product listing, and you'll notice that all of their product pages are text-heavy. They include a detailed product description, user reviews, links to videos, and related products or other resources for more information.

4. Image optimization- Image optimization implies providing alt text for images, which aids the visibility of your product images in Google image search.

Use all modern SEO techniques to provide Google with as much data as possible about your products - Product schema and structured data, for example, make it easy to describe your items to search engines so they can understand.

2. Invest in content marketing initiatives.

Investing in content marketing campaigns is one way to set your E-Commerce store apart from the competition.

When done correctly, content marketing can bring in highly targeted visitors and increase website sales.

The following strategies are the most effective when used with an E-Commerce website:

1. Post product reviews: Consumers like to do their research before making purchases, and reviews are a great way to showcase your goods to prospective customers.

When writing product reviews, be sure to optimize your content by using precise headings and titles.

2. Post product comparisons: Posting product comparisons is another excellent way to use content assets as lead magnets.

You can use product comparison posts to let your customers know why your products are superior while also using them as a tool to increase your Google search visibility. Comparing your products to closely related ones that receive a lot of search traffic is a good idea.

You'll notice that when you look for a product on Google, the results include websites that sell the particular product, product reviews, and product comparisons. By making product comparisons, there is a high chance that your post will appear when users look up reviews of well-known products.

3. Create Facebook dynamic ads.

Facebook dynamic ads

For E-Commerce websites, Facebook is an excellent sales channel. Aside from traditional image and video ads, dynamic ads are one of the most effective forms to promote your products.

4. Sign up for a Google Merchant account and submit your product feed.

When you look for products on Google, you'll see that the results are enriched with product information.

Google obtains this information from your product catalog. It works similarly to Facebook's dynamic ads, just that you require to set up a Google Merchant account and submit your product feed.

Google pulls data from your catalog and displays it in the search results during the ranking process.

It is free to open a Google Merchant account, and you can use the same feed on both Facebook and Google.

You can display your products in the form of advertisements on YouTube, Gmail, and other sites that use Google Adsense in addition to showing up for related searches and running dynamic ads on the Google network.

Additionally, you can create Google Shopping campaigns and make payments to have your ads appear above Google Shopping search results.

5. Run Google Ads search campaigns to get your product in front of the right audience

Aside from visual ads, don't overlook traditional Google search ads.

You can use the Google Ads platform to create campaigns that display your ads in search results for searches containing your target keywords.

PPC campaigns have the advantage over other types of campaigns because they can boost targeted visitors to a website.

You only pay for ad clicks and have complete control over when the ads appear. Specific countries, regions, devices, and several other options are available.

When running PPC ads, the golden rule is to monitor your campaign results and increase your budget if the ROI is positive.

Overall, using Google Merchant Center to your advantage is a must-have tactic for your E-Commerce website.

6. Send unique, time-limited offers to your email list.

All of the E-Commerce tactics described so far revolve around increasing website traffic.

They are connected to retargeting, Facebook marketing, PPC marketing, content marketing, website marketing, and SEO.

Email marketing is a crucial strategy that should be included in your E-Commerce marketing plan.

Although email marketing won't increase the number of visitors to your website, it can significantly increase the number of conversions.

7. Reduce shopping cart abandonment

Shopping cart abandonment is another critical aspect of conversion optimization. Examine your Google Analytics to see what percentage of users added items to their cart but did not checkout. The outcome will astound you.

Lowering cart abandonment is a strategy that can directly affect sales and profit while not increasing traffic or leads.

Make some simple calculations to determine the impact on sales if you could just 1% of those who added items to their cart but did not complete checkout.

Bottom line

A solid marketing strategy is required to increase the sales of your E-Commerce store. Your E-Commerce marketing plan should include actionable steps for all sales funnel stages, from customer acquisition techniques to conversion optimization.

Feel free to contact us to see the unprecedented growth of your business.

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