Marketing Strategies That Work: A Guide for Fresh Graduates

Nothing is more critical to a digital marketing internship than applying to a company that you have the perfect fit and add value to their business. 

To remain competitive and successful. New talent can bring fresh ideas, diverse perspectives, and unique skill sets that can be beneficial in developing new strategies, innovative campaigns, and staying ahead of the competition. New talent can also help an agency stay abreast of the latest trends and technologies, enabling them to create more effective campaigns that resonate with their target audience.

So you are about to graduate from college and join the workforce. While exciting, it must also feel rather terrifying, especially if you have zero experience in your field.

Whether you are a marketing major hoping to work in your field or an aspiring entrepreneur who wants to build a presence and promote your product/service, knowing how advertising works these days will get you on the right track. To help you get started, we gathered some of the best marketing strategies that work in 2023. Read on to learn about the tools to help you succeed after graduation!

Content

For most young people, academic writing is by far the biggest stressor and one of the most tedious and time-consuming tasks. Due to these reasons, many students prefer to ask somebody to do my paper to avoid such tasks as much as possible. But the truth is that writing skills are crucial in many industries, especially marketing.

Content has always been one of the most powerful tools in advertising. It provides companies with a strategic opportunity to connect with their prospects and customers in a meaningful and effective way. On top of that, content helps generate awareness and tell a story, which can boost conversions by as much as 30%, as revealed by Search Engine Watch. Lastly, good content helps build authority and enhance trust.

These days, the most popular and effective strategy is content writing. This involves writing unique and SEO-optimized content for a company’s website, blog, guest posting purposes, social media, and email newsletters. To leverage this approach, you really want to hone your writing skills. And other trending strategies include:

• Video content;
• Infographics;
• Podcasting.

Social Media

As of 2023, a whopping 93% of marketers are already actively using social media in their jobs. Moreover, this advertising channel has recently overtook paid search, with its 25% year-over-year growth and an overall size exceeding $137 billion. These numbers clearly indicate that various social media platforms are now the most influential channels for building visibility, increasing brand awareness, driving traffic, and growing sales. So this is one more strategy that you want to master for your future career.

In order to use social media for advertising purposes, we recommend spending more time there to understand how businesses leverage these platforms to achieve their goals. Discover different available options for getting in front of your target audiences.

Currently, the most trending channels include:

• Instagram;
• TikTok;
• YouTube;
• Facebook;
• Twitter;
• LinkedIn;
• Pinterest.

Study each of these platforms to understand how they work. Also, discover what purposes they serve the best. For example, LinkedIn is the best one for building a personal brand or promoting B2B companies, whereas Instagram works great for B2C brands. Also, study how social media analytics and paid advertising work. All this knowledge will help you excel in the field of marketing as a fresh graduate.

Search Engine Optimization

Also known as simply SEO, this is one more strategy that works these days. Now, there is no secret that most consumer research is done online. Whether a user wants to learn or buy something, they hop on search engines and look it up on the Internet. By optimizing your content for SEO, you increase the chances of ranking higher and, thus, make your content more visible to potential customers. And as an aspiring marketer, you have to know how to use this to your benefit.

While SEO is a very broad field, there are a few key tactics that will help you get started. These include:

• Content marketing;
• Local SEO;
• Link building;
• Technical SEO.

There are also other types of optimization worth mastering, such as enterprise SEO and international SEO.

On top of that, if you want to excel in search engine optimization, you also have to master the art of customer research. Every solid strategy begins with identifying your target audiences and collecting more data on them to understand how to hook them. Then follows keyword research. Keywords are the search phrases that consumers use to find content and products they need. Thus, optimizing your content with the right keywords is also a way to go.

All in all, once you understand SEO and learn to use it to your benefit, it will become one of the most beneficial skills in your arsenal. After all, SEO improves visibility and ranking, drives more traffic, and even expands sales. So this is indeed one of the strategies that every aspiring professional should know and use.

Want to apply to Codedesign? Here are 3 certifications you should have:

SEO Crash Course by Semrush

Best for: beginner and intermediate SEOs

Duration: 2 hours

Cost: free

Certificate: yes

Links for more information:  A great place to start your SEO learning journey is the SEO Crash Course. 

SEO Certification Course by HubSpot

Best for: SEO beginners

Duration: 4 hours

Cost: free

Certificate: yes

This SEO Certification Course is given by HubSpot, a company known for its inbound marketing and sales software. 

All-around SEO Training by Yoast

Best for: beginner and intermediate SEOs

Duration: 3 hours

Cost: $99/year (includes other courses in the Yoast Academy + Yoast SEO Premium plugin)

Certificate: yes

If you want to apply to an internship a Codedesign apply here.

Emails and Newsletters

For fresh graduates, this must sound like something time-beaten. However, though these age-old tactics have been around for decades, they still work great. Studies reveal that nearly 90% of marketers rely on email as their primary channel for lead generation. According to the latest data, the number of email users across the world is projected to hit 4.37 billion this year, which is a 2.7% increase from 2022. With so many users, email offers you a unique opportunity to reach out to more people with your campaigns and content. Thus, this is one more strategy worth mastering right now.

In order to use this in your future career, you need to learn how to:

Build email lists and make users subscribe to them;

How to use these lists to collect and analyze prospects’ and customers’ data;

How to engage and convert prospects via email, etc.

Most importantly, you need to learn how to write effective emails and newsletters that convert! That’s one more area where your solid writing skills will come in handy, so start honing them ASAP. If you are still in college, consider turning to professional paper writing services to delegate your current assignments and save time. Then use it to hone your email marketing knowledge and skills.

Google Ads and Google Universe

An internship in Google Ads and Analytics is an excellent way to develop the skills and knowledge necessary to become a more successful digital marketer. This type of internship will not only provide you with hands-on experience with the Google Ads and Analytics platforms, but it will also introduce you to the world of digital marketing and give you an opportunity to understand the latest trends in the industry.

The importance of a digital marketing internship in this field is paramount. You will gain an understanding of the different components of Google Ads and Analytics, such as keyword research and targeting, as well as the ability to measure and analyze results. Additionally, you will have the opportunity to work alongside experienced professionals and understand the strategies and tactics used to generate leads and increase conversions. This experience will give you an advantage when applying for jobs in digital marketing or related fields.

To start an internship in Google Ads and Analytics, you will need to have a basic understanding of digital marketing and the various platforms available. You will also need to have an understanding of the Google Ads and Analytics platforms and how they work together. Additionally, you should have good communication skills and be able to work well in a team. Finally, you should be willing to learn and be open to new ideas and approaches to digital marketing.

Google offers Google Certifications to demonstrate proficiency in specific Google products, such as Google Ads and Google Analytics. These certifications are designed to help individuals gain the knowledge and skills needed to succeed in digital marketing, advertising, analytics, and other related fields. With a Google Certification, individuals can demonstrate their expertise to employers, customers, and peers.

The following links provide an overview of the Google Certification program, as well as links to the various certifications offered:

Want to apply to Codedesign? Here are the certifications you should have:

Overview: https://www.google.com/partners/certification/

Google Ads Certifications: https://support.google.com/google-ads/answer/6102467?hl=en

Google Analytics Certifications: https://support.google.com/analytics/answer/6363355?hl=en

Google Cloud Platform Certifications: https://cloud.google.com/certification/

Google Marketing Platform Certifications: https://support.google.com/partners/answer/6192448?hl=en

The Bottom Line

Marketing has always been a rather all-encompassing and ever-green field. It plays a huge role in the professional and business landscape. But it also changes rapidly, which is why keeping an eye on the emerging trends and the industry’s best practices is the only way to achieve success in this matter.

If you are a fresh graduate looking for ways to create an online presence to promote yourself or an aspiring marketer, now you have everything you need to succeed. The strategies from this guide are the most effective and beneficial ones today. Use them to your benefit and achieve professional heights with ease!

Codedesign is always looking for new talent. 

As experts in digital marketing, we know that we must be up to date with all the information and tactics to provide the best service to our clients. Technology has come to make our lives easier. In the same way, we, as an agency, seek to make your job easier by taking care of all digital marketing duties so your business can reach its most significant potential.

Data and analytics are our compasses to make wiser decisions within your niche, which we combine with our knowledge and expertise in digital marketing management to boost your results. If you want to know more about data or more advice on the direction of your business online, contact us at this time.

Codedesign is a digital marketing agency specializing in e-commerce and B2B online marketing. Our digital team utilizes the latest digital marketing tools and strategies to help clients reach their business goals. We offer comprehensive services such as website design, search engine optimization (SEO), content marketing, performance marketing, social media marketing, CRM and marketing automation, email marketing, and more. Our experts create and implement customized digital marketing campaigns to increase website traffic, generate leads, and drive sales. Our expertise in e-commerce and B2B marketing allows us to understand the nuances of the digital marketplace and create effective marketing solutions tailored to their client's needs.

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