Helping Omstars Increase Revenue By 25% YoY With Data-Led Targeting Optimization

Helping Omstars Increase Revenue By 25% YoY With Data-Led Targeting Optimization

At CodeDesign, we’re dedicated to helping our clients reach their goals and maximize their profits. We recently had the opportunity to work with Omstars, the renowned yoga streaming platform, help them increase their revenue by 25% YoY by leveraging data-led targeting optimization. 

The online marketing of yoga has steadily grown over the last few years. There are various ways to market yoga online, such as through websites, social media, videos, email campaigns, and online courses. These methods allow yoga instructors and studios to reach a wide audience and increase their visibility. Additionally, online yoga marketing offers the opportunity to reach people who are not in your local area, or who may not have access to a physical yoga studio.

When we first began working with Omstars, they had a solid product but struggled to reach the right people. We knew targeting the right audience at the right time could drive more conversions and higher sales. To do this, we developed a comprehensive strategy to target the right people with the right message at the right time. 

First, we analyzed in-depth customer data to understand their target audience, buying patterns, and preferences. This allowed us to identify the most effective channels for reaching their target audience.

Next, we implemented a comprehensive retargeting campaign to ensure that we could reach potential customers who had previously interacted with Omstars. We ensured we were targeting the right people with the right message at the right time.

Finally, we leveraged our expertise in data-driven targeting optimization to ensure we could increase Omstars’ conversion rate and help them reach their goals. We conducted A/B testing to optimize their campaigns. We implemented a comprehensive optimization strategy to ensure that the right people were being targeted with the right message at the right time. 

We leveraged our expertise in data-driven targeting optimization to increase Omstars' conversion rate and help them reach their goals. We conducted A/B testing to identify the most effective campaigns and then implemented a comprehensive optimization strategy. This strategy ensured that the right people were being targeted with the right message at the right time, which helped to maximize the effectiveness of their campaigns. We also monitored the results to ensure our optimization efforts were successful and the desired goals were being met.

Ten things we've learned with Omstars and with our new automated email marketing strategy with remarketing

1. Identify your target audience and segment your list accordingly.
2. Create a compelling subject line that sparks curiosity and encourages readers to open the email.
3. Craft personalized messaging that resonates with the audience.
4. Focus on building relationships and trust with your audience.
5. Offer incentives or discounts that are relevant to your yoga business.
6. Incorporate visuals such as images or animations to break up the text.
7. Leverage email automation to send relevant content to subscribers immediately.
8. Track and measure email engagement metrics such as open and click-through rates.
9. Optimize for mobile devices by using responsive design for your emails.
10. Utilize A/B testing to identify what works best for your audience.

Key takeaway: Once you have identified your target audience and segmented your list accordingly, create a compelling subject line that sparks curiosity and encourages readers to open the email. Craft personalized messaging that resonates with the audience, focusing on building relationships and trust with your audience. Offer incentives or discounts relevant to your yoga business and incorporate visuals such as images or animations to break up the text. Leverage email automation to send relevant content to subscribers at the right time and track and measure email engagement metrics such as open rates and click-through rates. Additionally, optimize for mobile devices by using responsive email design and utilizing A/B testing to identify what works best for your audience.

Who are we competing against?

The online market of yoga is super competitive but we selected 5 companies to compete with: 

1. Yoga International: Yoga International is a comprehensive online yoga platform that offers a wide selection of classes and learning resources for practitioners of all levels, from beginner to advanced. The platform provides access to thousands of classes, including yoga for athletes, meditations, breathwork, and more. They can also access the library of articles and videos and join live classes with certified instructors.

2. Yogaglo: Yogaglo is an online yoga platform that offers a wide variety of classes and programs for yogis of all levels. Yoaglo offers classes ranging from beginner to advanced, and also includes classes that focus on specific styles of yoga. You can access the classes through the website or app, and practice at your own pace.

3. DOYOUYOGA: DOYOUYOGA is an online platform that offers a wide range of classes and programs for yogis of all levels. The platform provides access to classes ranging from beginner to advanced, and also includes classes that focus on specific styles of yoga, such as hatha, vinyasa, and yin yoga. The platform also provides access to videos, articles, and other resources to help you learn more about yoga and deepen your practice.

4. CorePower Yoga On Demand: CorePower Yoga On Demand is an online yoga platform that offers a variety of classes and programs for yogis of all levels. The platform provides access to hundreds of classes, including beginner to advanced classes, as well as classes that focus on specific styles of yoga. You can also access the library of videos and articles, and join live classes with certified instructors.

5. Down Dog: Down Dog is an online yoga platform that offers a variety of classes and programs for yogis of all levels. The platform provides access to hundreds of classes, including beginner to advanced classes, as well as classes that focus on specific styles of yoga. You can also access the library of videos and articles, and join live classes with certified instructors.

How did we use remarketing to integrate the customer journey?

Remarketing is a powerful marketing tool that can be used to effectively reach potential customers who have previously interacted with your yoga streaming platform. Here are some examples of how you can use remarketing to engage and re-engage potential customers:

1. Send targeted emails to customers who have previously visited your yoga streaming platform. Include an incentive, such as a discount or free trial period, to encourage them to come back and explore the platform further.

2. Create a remarketing campaign on Google Ads or Facebook Ads that targets customers who have visited your yoga streaming platform in the past. Include an offer or discount that will entice them to come back and explore the platform.

3. Use retargeting pixels to track customers visiting your yoga streaming platform. Use the data collected to create highly targeted ads on other websites and apps.

4. Create a loyalty program for customers already registered for your yoga streaming platform. Offer exclusive offers and discounts for returning customers to keep them engaged with your platform.

By utilizing remarketing tactics, you can effectively reach and engage potential customers who have already interacted with your yoga streaming platform. This can help you increase brand awareness and engagement, resulting in more customers and higher conversion rates.

How to select a digital marketing agency for yoga?

Selecting a digital marketing agency for yoga can be a challenging task. You need to find an agency that understands your specific needs and goals for your yoga business. Here are some tips for selecting a digital marketing agency for yoga:

1. Research: Research the digital marketing agencies specializing in yoga businesses. Read their customer reviews, check out their portfolio, and ask for referrals from other yoga businesses. This will help you better understand the agency’s capabilities and the quality of its work.

2. Set Goals: Before you select an agency, set clear goals and objectives. This will help you identify the right agency to help you achieve your goals. Determine the type of digital marketing services you need, and make sure the agency you choose can provide them.

3. Analyze Performance: Once you have narrowed your list of potential digital marketing agencies, analyze their performance. Look at their past projects and determine if they have achieved the desired results for their clients.

4. Ask Questions: Don’t be afraid to ask questions. Ask the agency about their experience in the yoga industry and how they can help you reach your goals.

5. Flexibility: Make sure the agency you select is flexible and willing to work with you to customize their services as needed.

6. Cost: Don’t let cost be the deciding factor when selecting a digital marketing agency. You should focus on finding the right partner to provide the services you need at a reasonable price.

By following these tips, you can ensure that you select a digital marketing agency that is right for your yoga business. Be sure to take your time and do your research to find the best fit.

Results

The result? Omstars’ revenue increased by 25% YoY! We’re proud to have played a part in helping Omstars reach its goals, and we look forward to continuing to work with them in the future. Namaste! 

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