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7 Outdated Digital Marketing strategies you should stop using
Source: Pixabay.
On certain occasions, the fact that your strategy is not giving its best doesn't depend on the quality of your business or the amount of investment you are making; sometimes, it happens that you use outdated digital marketing strategies.
Nostalgia sells today, but a Discman or an old Nokia cell phone is no more than old junk, a thing of the past decade. In a world as changing as digital marketing, where trends and memes are obsolete from one week to the next, you can imagine there are outdated strategies if we start studying them. You may be overexerting yourself in your attempt to stand out by doing things that will not get you anywhere, and that is why today at Codedesign, we share with you all these practices that you may be doing that are not relevant to our times.
Keep reading to find out all these things you should stop doing to renovate your marketing game.
Focusing on quantity over quality
A long time ago, and still today, many agencies thought that the correct is to share a lot of content daily. Although consistency plays a role in staying relevant on social networks or platforms like YouTube, it is unlikely that your content will remain of quality at such a breakneck pace.
Think about it, the muse, a good job, a great work of art takes time to produce. Let's see the Sistine Chapel, a great piece of art that Michelangelo took from 1508 to 1512. Today, 510 years later, its relevance, mysteries and artistic value continue to be discussed.
Now, it isn't that we'll take four years to write an article because if we did, people would forget about us in the 2.0 era. The idea itself is that we take the time to create content that is relevant to our users and that they can take advantage of their value for an acceptable period.
Ideally, you should find a balance between quantity and quality, and the result of this, the sweet spot where both converge, depends mainly on your audience.
If you are an e-commerce, you have more possibilities to publish more often since your business model requires it. Still, if you advise on entrepreneurship or a more specific niche, maybe you should take more time to create something of value. Places where people are looking for knowledge or specialization, require content that answers essential questions, not loads of pure clickbait content that doesn't answer your audience's questions.
As you test how much your audience feels more satisfied, you'll find the ideal balance between quantity and quality.
Also, you should know that posting is not the only thing that helps you on social media; interacting is key to building stronger relationships with your audience. So when you're not posting, focus on addressing concerns and listening to feedback from your followers.
Source: YouTube.
Organic social media marketing
With the latest updates to social media algorithms, business owners won't be so happy with the measures. It turns out that since the last modifications, those in charge behind networks like Facebook or Instagram want to enhance relationships between users rather than promoting brands. That is, the organic content made by users will go before any post your brand can make.
For this reason, ads are your best option to reach your audience since they will give you a spotlight within these places.
The idea is to segment your target well and use ads wisely, increasing leads with Facebook's Website Conversion Ads or reaching people in your territory with Local Awareness Ads.
Outdated Digital Marketing
Keeping the same old website
Speaking of investing in our marketing, we must point out that ads are not the only place we put our money. We must also take care of our operations center, AKA the website. When a user clicks on an ad and leads to an outdated landing page with out-of-style designs and complex interactivity, it is most likely that their vision of our brand will fall, and they will lose respect for it. We must update that old website to make it shine with a fresher design and navigability, making the customer journey smoother.
In addition, keeping your website up to date is not just about design. It is also about adding valuable content and updating it with any new offers or products that you are offering. For example, nothing disturbs a client more than promotion on your social networks; when they enter your website, they do not get it. Therefore, you must update all your channels and website.
Outdated Digital Strategies
Having a blog with no promotion
Having a blog for your brand is a multipurpose tool with almost no investment that can bring excellent results for you. However, if you don't promote it, you waste too much potential and possibly new clients.
Blogs are content that helps build your authority by showing your domain on essential topics in your niche and answering your audience's questions. When a possible lead gets responses on your blog, their first reaction will be to subscribe to your email letter or, in the best scenario, buy directly from your brand.
When we see people talking who know a lot about their area of expertise, we trust their service because we know they have the knowledge and necessary to provide a good service.
To promote your blog, you can use your publications as posts on social networks or send them through the newsletter by mail, and this will make people aware of what you publish and look at it.
Outdated Digital Marketing
Focusing too much on new leads to grow your business
All business owners are greedy, and we always want more customers.
Although the desire to improve ourselves and grow more is good to keep us motivated, we are missing out on the ROI advantages that focus on the clients we already have by looking for more leads all the time.
When you keep your customers happy, you have a guaranteed source of income since they won't abandon your brand and start with another because getting a brand that adapts like a glove to your needs is a job that requires a lot of time getting to know each other.
So, instead of spending on new lead generation ads, try making a better experience for those already in. Suppose you want to stay relevant to your existing customers. In that case, it's best to use automation tools that allow you to organize your users according to their stage in the sales funnel and their product preferences.
In the same way, a satisfied customer who is loyal to your brand will always be your best promoter, since when they are asked about services of your type, they will not hesitate to name you first.
Digital Marketing Strategies
Stop looking at traffic as a sign of success.
We return to the issue of quantity versus quality, and when it comes to traffic to your website, there is no point in having a large amount if half of these users are not the right ones.
Your business needs to improve the quality of its visitors, getting those who need your services and have the resources to pay for them. Instead of increasing traffic, focusing on how potential users interact with your business would be ideal. Focus on the engagement and the quality of that traffic, and so, even if your percentages are lower, you will have more chances that those visitors will become customers.
Keyword stuffed content
The idea with the keywords is to talk about topics that respond to or extend knowledge. When we overlap these words, we create texts that are difficult to read and do not achieve their goal.
When we are clear about what we want to talk about, the keywords will come out naturally, and we will not need to repeat them 100 times for the search engines to perceive them.
Source: YouTube.
Final thoughts
Digital marketing is full of tactics and strategies at your disposal, but we can waste a lot of time and resources if we don't use the ones that best suit our type of business. Then, there are those we already mentioned that are simply a waste of time, and therefore we must abandon them instantly.
In digital marketing, we must always keep up to date to know what is new and is no longer helpful. In this way, we do not spend energy on irrelevant practices for our business.
At Codedesign, we always stay informed about everything that happens, which is why we bring you all this information so that you can polish and take your strategy to a new level. If you want to associate with experts in the field, contact us and let's make your online business overcome new professional barriers.
Until a new article, see you!
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