5 Digital Marketing Myths We Must Clarify

Marketing Myths.

Myths and legends are part of our culture and history. But there is a gap between the anecdotal and what is beginning to be perceived as a reality.

In its time, cultures like the Greeks tried to explain the origin of things through the stories of Gods like Zeus, Hades, Athena or Aphrodite. Although these myths represent almost a collective unconscious - according to psychologists like Carl Gustav Jung - they remain anecdotal. Nobody believes that any of these deities are real today - even the Greeks stopped believing in them at the time, adopting the Christian religion later. In the same way, the myths continued to evolve, and in the Middle Ages came the dragons and princes. Almost two millennia later, today, we enjoy tales like Marvel superheroes like Spider-Man or Batman from DC Comics. 

Even so, myths have a harmful side, and this is when popular beliefs - which have not been proven - begin to be taken as accurate within professional niches. Debunking and clarifying these myths is necessary because if you keep believing in practices that are not very credible and without foundation, your business will remain in the same place as all the previous myths, in the anecdotal. You'll not be able to continue evolving.

Digital marketing isn't exempt from this ancient practice that we humans have, which is why at Codedesign, we will help you clarify all these digital marketing myths so that you can understand this digital world with a more outstanding foundation.

CodeDesign is a leading digital marketing agency ranked #1 in Lisbon, Portugal. You could work with us to accelerate your business growth.

SEO is dead.

Well, absolutely not. SEO is alive more than ever! Its relevancy is such that in 2019 search engines started 93% of experiences, with organic links getting 70% of clicks.

Even though today we marketers have paid options to reach our audience more quickly, that is, PPC and the different ads, that doesn't mean that organic strategies such as SEO have already lost their relevance. The media has predicted the death of SEO as far back as 2012 and look at us speaking ten years after this.  

As long as search engines exist, this strategy will continue to be relevant since getting our website to appear among the top search positions helps us without a doubt, but let's see what the other attributes that keep SEO alive are.

Marketing Myths.

SEO provides a higher ROI.

Knowing how to manage your SEO strategy will be a long-lasting investment, and the best part of it is that IT'S FREE!

Look, if you understand the primary 101 of SEO and perform it best, you'll see the benefits of keeping a well-informed design strategy. Users tend to look for two things on search engines:

• An answer to their query
• A specific product/service

When you find out what these queries and services are and give the correct answer to them, your page will figure out the SERPs of those queries, and the benefit of this is that these spots are the ones that get the most traffic. This means you receive new customers without spending, which is the downside of PPC because you stop receiving new visitors as soon as you stop paying.

So we should look at SEO as a compounding marketing strategy in which you get more traffic and results over time.

SEO provides a  Long-Term Competitive Advantage.

Unlike paid ads, SEO offers an advantage that does not surpass it.

Attention, we do not seek to discredit the ads, they are as important as SEO, but we strive to highlight a point. Let's see.

With paid ads, you achieve traffic faster. However, it becomes an unhealthy competition regarding who pays more and spends more without a good SEO base, and other strategies will not generate as much profit in the end. The PPC is more accessible, but it is not maintained by itself.

SEO, being an organic strategy, takes time to master, just like a high-performance athlete. Reaching the top will not be accessible at all. Still, once you take that first position, your competitors will not be able to access that privileged position efficiently, which is where SEO helps you outperform others.

Everything is a balance between organic and paid strategies, so your brand can stand independently. If you want to learn more about SEO, check out "The Complete SEO Glossary: 200+ Terms marketers should know in 2022"  or get more valuable information in our thoughts.

Search Engine Optimization.

Email marketing doesn't work anymore.

If you have been running your business for a while, you might think you have more than enough social media to communicate with them. Therefore, sometimes you can see your email as a spam graveyard, and it is a place where you do not need to invest to achieve new goals.

Let us clarify that this is incorrect, and here we give you the reasons.

Email marketing is an excellent tool to inform your audience of any news, new product or offer you promote. If you do it effectively without sending pointless emails that could be considered spam, it is your best ally to keep your brand still relevant in the minds of your audience.

In a MarketingPlatform article, we found that email marketing has a higher return on investment, about $40 for each dollar spent. And we must be sure that any user of social networks has an email. It is even stipulated that there are up to 4 billion email users today, so it is a channel that you should pay attention to.

The idea for your email marketing to be practical is to offer valuable pieces of content and not just send 1 or 2 emails a week because you need to stay relevant. We understand that the internet world almost forces us to mass-produce content at every moment and that even doing so benefits us with algorithms and other things. But speaking of a more direct platform with the audience, it is better to save your best bullets for this one than to deliver mediocre or muddled content.

Digital Marketing Myths/Email doesn't work.

"If my competition isn't doing Digital Marketing, I don't have to do it either."

Well, we must say that this myth is almost a horror story for our real niche, but as the MythBusters did at the time, now we will shed some light on it.

First, the fact that your competition is not using digital marketing more than behaviour to follow is the best opportunity to crush them once and for all in their game since you will adopt a whole realm of possibilities for your niche expressly.

Digital marketing has made businesses reach more customers and increase sales with even lower investments than traditional marketing. Spending thousands of dollars and effort on TV spots is no longer necessary. Now, even with the help of a videographer or your smartphone, you can create a video of quite acceptable quality and expand it on all networks with one investment, earning even more than traditional media would.

Whether you shy away from digital marketing because you don't understand it or think it's not that useful, it's wise to seek advice from experts on the subject who can help you expand your business in the digital world. If you want a helping hand, contact us at Codedesign.

Digital Marketing.

"Audiences are too broad."

Yes, the audiences are much larger, but instead of seeing it as a problem, we recommend that you change the meaning and see it as an opportunity. How do you achieve this? AI has already made huge strides in helping us automate all these processes, and today segmentation is much easier for us.

In this way, through algorithms and the study of user consumption, you can indicate to platforms such as Google or Facebook ads the profile of the type of people you are looking for. You can specify the area where they live, income level, and gender and add the niche in which you select. In this way, now the machines help you get those potential leads that can become a client.

"Digital Marketing isn't necessary for Physical Business."

Trust us: digital marketing will generate a lot of physical sales.

Going back to another point, local SEO can help your business appear on Google maps, and from there, visitors will be able to learn more about your business from the comfort of their computer, and they will be able to know how to get there through GPS. "Near me" searches are becoming increasingly popular, and you could be wasting much potential if you don't move your physical business to digital. In no way do these two repel each other; rather, one complements the other.

Let's see it like this. Before, local customers had to go to the place to check if the product was available, and we can guess that they missed the trip when they arrived and got nothing more than once. Seeing this example, we see how it looks almost old-fashioned to cling to nothing more than the physical and that not wanting to invest even the basics in digital marketing could be the worst action against your business.

Digital marketing allows you to have a closer relationship with your audience and streamline all processes to generate more sales.

For example, the growing popularity of QuickCommerce - which goes hand in hand with deliveries and other services that became so popular during the pandemic - is an excellent source of income for your physical store since your customers will order what they want from their homes. You have to get a trusted driver to make all the deliveries.

There is no worse turn-off for a client than trying to get your business online and not seeing anything, and they'll find it uncomfortable to interact with your brand, which is not something you want in this digital age.

Local SEO.

Final thoughts.

Well, you can call us the MythBusters since we have debunked these beliefs that, instead of boosting your business, sink it into a hole of misinformation.

Keeping us informed is our duty as digital marketing experts; therefore, if you want to be aware of all the practical techniques and valuable information for your digital marketing, stay informed with us. If you like us to enhance the potential of your online business to generate more sales and profits, contact us and let's talk about business!

Feel free to contact us to see the unprecedented growth of your business.

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