Five alternatives to Google Analytics to use in your Digital Marketing Store.

Source: Unsplash.

Analyzing our audience is the best way to improve our marketing strategies. Studying how users interact with our publications gives us clues as to what is catching their attention the most, or what type of content is not engaging with them, which allows you to focus on the things that work and put an effort aside Useless.

Platforms like Google Analytics are excellent for measuring the performance of our digital company, but, as a good marketing professional, you know that you must expand your borders to other alternatives. That's why in this article we show you 5 alternatives to GA that will take your market research and analytics to a new level.

Keep reading!

Mixpanel

Mixpanel is a platform that allows you to see user interactions in real-time, no matter if it's mobile or web applications.

The platform has an event-based system, which associates each user with the interaction they have within your site. The price is based on the number of tracked users, MTUs as they call it, but its free version lets you analyze up to 100,000 different MTUs being a perfect candidate for startups.

The Startup Program gives $50,000 in Mixpanel products to any eligible startup. The requirements for this include that your company is less than two years old and has a maximum of $5 million in total funding. If you want more details about this program, click right here!

Information:

• Pricing: The monthly pro plans start at $36.
  Click here for pricing options.
• Free Plan:  Yes, as mentioned before, the free plan lets you analyze up to 100,000 users
• Free Trial: No.
• Compliance: GDPR, CCPA, and HIPAA.

Features & Specs:

• The platform has interactive reports that leave you all the essential information at a glance.
• MixPanel comes with easy-to-customize dashboards that show accurate time information and show alerts whenever a metric changes.
• Mixpanel integrates many valuable tools like A/B Testing, Messaging and marketing automation and
  Fifty more tools for your marketing dynamics.
• Data Integration: You can enable interactive event analysis from Snowflake, BigQuery, or Redshift.
•  With the data transformation feature, you can create custom properties to do sophisticated analysis using similar formulas to Excel.

Companies that use Mixpanel:

• DocuSign
• Uber
• Lemonade
• Expedia
• Twitter

Source: YouTube.

Woopra

Woopra is a platform that allows you to track everything your users do to retain more customers with advanced analytics. With this tool, you can track information on your website, like how many visitors are online or what they are reading. Its dashboard comes with many analytics features that help you see everything that happens on your website. You can also integrate this platform with your online store.

Among its most exciting features, you can find tracked categories, comments, custom tagging, advanced segmentation, real-time status, live chat feature and advanced reporting. Its analytics comes with custom tracking capabilities for products, marketing, sales and support team.

Woopra allows you to store all websites and clients, so you track all their history processes. This tool will enable you to check all possible problems through all their customer journey. 

Woopra has a free trial for 14 days and a free version if you want to learn how to manage this tool. Find this resource on customer onboarding.

Information:

• Pricing: 
  Plans start from $349 for 1 million actions per month.
• Free Plan: Yes.
• Free Trial: Yes. Free 14-day trial.
• Compliance: GDPR.

Features & Specs:

• With behavioural segmentation, you can create profiles based on any characteristic of your audience.
• The trends report feature lets you discover why and how your product evolves so you can keep growing.
• The retention reports give you the information to make decisions that make customers come back.
• You don't need any SQL
• Analyze growth and trends and measure partners of customer behaviour with cohort reports.

Companies that use Woopra:

• Duke University
• Applitools
• TaxJar
• Botifyy
• HP
• Vungle
• Vidyo
• Hubstaff

Source: YouTube.

Adobe Analytics

Part of the Adobe Experience Cloud, this platform is a formidable marketing tool that tracks all website and mobile app traffic in real-time. When it analyzes all the data from customers, Adobe Analytics provides product recommendations and custom landing pages for your business.

This platform not only comes with its analytics tool, it includes all the Adobe Cloud Products, which is great because it has everything from design, content and commerce, customer journey, among others. On the downside, we could say that it is a little bit pricey and requires specialists to harness its full potential.

Information:

• Pricing: The price can vary from $30 to $350 per year. All of this depends on the traffic volume, service level and other specifications of your company.
• Free Plan: No.
• Free Trial: No.
• Compliance: GDPR and CCPA.

Features & Specs:

• Adobe has Multichannel
   data collections that let you analyze information from the web, apps, mobile devices and most applications with internet access.
• With this platform, you can select only the data that matters to achieve your business goals.
• You can create real-time segmentation of all online data with processing rules.
• It allows you to integrate data from any source, no matter if it is online or offline data.
• Tag management lets you manage categories, and the platform leverages to collect data across systems.
• Adobe Analytics has extended data storage and reporting capabilities.

Companies that use Adobe Analytics:

• Philips
• The Home Depot
• Hostelworld
• Epson
• Westjet
• BMW World

Source: YouTube.

Matomo (formerly Piwik)

Formerly known as Piwik, Matomo is a downloadable FREE  web analytics platform that offers detailed data on your website visitors, including their language, pages they visit, keywords they use, files they downloaded, and the referral search engine.

This is an easy-to-use software and can be downloaded on your web server. The platform comes with a Cloud solution that enables servers to host the software by themselves.

Information.

• Pricing: The cost can go from $9 per month. 
• Free Plan: Yes. Only for Matomo On-Premise.
• Free Trial: Free 21-day trial for Matomo Cloud.
• Compliance: GDPR and CCPA.

Features & Specs.

• Matomo helps you to know what kind of users visit your page so you can target a similar audience.
• Based on their behaviour, you can create pathways for positive impact. Matomo provides heat maps that show where your visitors click and how far they scroll on your web page.
• Although we discuss platforms different from Google Analytics, this software lets you import your historical to GA data.
• You can embed tracking codes on websites with no prior development experience.
• Matomo has over 200 ways to get insights.
• If you have an eCommerce, you can get insights into users' purchasing behaviours.

Companies that use Matomo.

• United Nations
• Red Bull
• Amnesty International
• Huawei
• NASA

Source: YouTube.

Piwik Pro

If you care about privacy, then Piwik Pro is the best choice for you. This was the first privacy-oriented alternative to Google Analytics.

This software tends to focus on sensitive customer information like healthcare, finance or government, preserved with additional data protection. Piwik Pro focuses on being the number one analytics platform in compliance protection laws from the EU, US, China and Russia.

Right now, the Piwik Pro Core free plan is available for new users. It comes with Analytics, Tag Manager and consent manager and the opportunity to perform 500,000 monthly actions.

Information:

• Pricing: The price starts at  $500 per feature.
• Free Plan: Yes, try their free plan Piwik Pro Core
• Free Trial: No.
• Compliance: GDPR, CCPA, and HIPAA.

Features & Specs:

• You get web + app information that shows you user behaviour from both channels.
• With their products team's analytics, you can optimize the customer experience in every stage of their lifecycle.
• If you want to improve employee engagement and knowledge, you can use Sharepoint Analytics.
•  You have all the information you need to learn and understand more about your clients with the reporting features.
• Piwik Pro comes with dashboards that you can add, remove and edit analytics sections.
•  The software provides fast reports with no issues.
•  You can examine every behaviour of consumers from their first interaction to the last.
• Funnels: You can build funnels depending on the type of user interaction(s). It allows you to create funnels depending on the type of user interaction.}

Companies that use Piwik Pro:

• HP
• Accenture
• Microsoft
• Würth
• European Commission

Read this article for B2B marketing strategies.

Source: YouTube.

Final Thoughts

There are endless tools that will help us achieve our goals in digital marketing, therefore being faithful to only one - Google Analytics - is to close yourself to getting a software that is the ideal complement to your company.

Do you use any other analytics program?

Leave us a comment below!

Until a new article, see you!

Feel free to contact us to see the unprecedented growth of your business.

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