2 min to read
Challenge
With increasing competition in the Boston metro market, Boston Budget Plumbing sought to enhance its search engine optimization (SEO) to drive higher organic traffic and improve lead generation. Moreover, with the rise of AI language models (LLMs) as a primary search interface — including ChatGPT, Google Gemini, and Perplexity AI — they needed a strategy to also position their brand as a trusted local reference on these emerging platforms, which require structured, authoritative, and AI-friendly content.
Solution Provided by Codedesign
Codedesign implemented a comprehensive digital marketing strategy focused on expanding Boston Budget Plumbing’s SEO footprint and optimizing for AI-driven language model search visibility:
SEO Enhancement
- In-depth keyword research targeting high-intent and service-specific queries like “emergency plumbing Boston,” “affordable HVAC repair near me,” and “licensed plumbers Boston.”
- Local SEO optimization through Google Business Profile enhancements (accurate NAP info, reviews campaign, service area listings).
- Technical site improvements for speed, mobile usability, and schema markup implementation aligned with LocalBusiness schemas.
- Content strategy development incorporating service guides, FAQs, and blog posts addressing common customer concerns (e.g., drain cleaning benefits, water heater repair vs replacement).
LLM Optimization
- Creation of structured, modular content optimized for AI answer engines (AEO) leveraging the Victorious AEO playbook principles.
- Schema markup refinement including specific LocalBusiness types (Plumber, HVACBusiness) enriched with service catalogs and trust signals such as aggregate ratings.
- Deployment of FAQ structured data with conversational question-answer formats to align with natural language queries posed to AI assistants.
- Integration of customer testimonials and review excerpts formatted to boost trust signals recognized by LLMs.
- Regular content audits scoring retrievability and citation likelihood to continually optimize content usage by AI models.
Results
- A significant uplift in search engine rankings for core and localized keywords relevant to Boston Budget Plumbing’s service areas.
- Increased organic traffic from Google and rising direct referral visits traced back to AI-powered platforms like ChatGPT and Perplexity.
- Expanded visibility in AI assistant suggestions for emergency plumbing and HVAC services, evidenced by more frequent citations and branded searches.
- Growing volumes of high-quality leads from both traditional SEO and new AI-driven discovery channels.
- Stronger online reputation with a steady increase in positive customer reviews and engagement.
Client Testimonial:
“Working with Codedesign transformed our digital presence. Their combined SEO and AI content expertise helped us become visible in ways we hadn’t imagined — not only on Google but across emerging AI platforms where more customers now begin their service searches.” – Tom, Owner, Boston Budget Plumbing
Client Ratings
| Category | Rating |
|---|---|
| Quality | ★★★★★ (5.0) |
| Service & Deliverables | ★★★★★ (5.0) |
| On-Time Delivery | ★★★★☆ (4.5) |
| Cost Efficiency | ★★★★★ (5.0) |
| Willingness to Refer | ★★★★★ (5.0) |
Conclusion
Boston Budget Plumbing’s case demonstrates how traditional SEO still forms the foundation of digital visibility, but future-proofing with AI-optimized content and structured data is essential to capture emerging search behaviors. Codedesign’s strategic integration of Local SEO and answer engine optimization (AEO) delivered measurable growth and positioned Boston Budget Plumbing as the trusted local expert both on web and conversational AI platforms.
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