Client Overview

Company: Watchers
Industry: Consumer Products & Services (Luxury Watches & Jewelry)

The Challenge

Watchers, a distributor of high-end watchmaking and jewelry brands in Portugal, sought to enhance the digital presence of the brands in their portfolio. The primary objectives were:

• Increase brand awareness in the Portuguese market.
• Drive traffic to retail stores through digital campaigns.
• Boost sales by improving digital marketing effectiveness.

Watchers needed a reliable digital partner to develop and implement a long-term strategy that would sustain brand growth in a competitive luxury market.

The Solution

Codedesign was selected as Watchers' digital media agency due to its strong company values, cost efficiency, and strategic alignment with Watchers' goals.

Key Deliverables:

• Annual Digital Strategy: Developed after defining the annual marketing investment, including audience segmentation, content strategy, and channel selection.
• Brand Awareness Campaigns: Focused on increasing online visibility and engagement.
• Traffic & Conversion Optimization: Designed and executed targeted campaigns to drive both online and in-store sales.
• Continuous Optimization: Refining strategies and execution based on real-time performance data and insights.

With a dedicated team of 2-5 specialists, Codedesign worked closely with Watchers to ensure seamless communication, on-time delivery, and effective campaign execution throughout the partnership.

The Results

Over three years of collaboration, Codedesign has significantly contributed to Watchers’ growth by:

✅ Increasing online presence year after year, leading to stronger brand recognition.
✅ Boosting sales, directly correlating with improved digital marketing efforts.
✅ Enhancing marketing efficiency, optimizing campaigns based on past performance and insights.

Client Testimonial

"Codedesign’s team always goes the extra mile for our company—helping us thrive and develop the business. Their project management, communication, and responsiveness are exemplary."
— Catarina Moura Reis, Marketing Manager, Watchers

Why Codedesign?

• Expert Execution: Codedesign ensured every campaign was delivered on time and effectively.
• Strong Communication: A fluid and responsive approach to client needs.
• Value-Driven Strategy: A cost-efficient partnership that consistently delivered results.

Client Ratings

Category	Rating
Quality	★★★★★ (5.0)
Service & Deliverables	★★★★★ (5.0)
On-Time Delivery	★★★★☆ (4.5)
Cost Efficiency	★★★★★ (5.0)
Willingness to Refer	★★★★★ (5.0)

Check the official client review

Conclusion

Codedesign's tailored digital marketing and content strategy enabled Watchers to scale its brand presence and sales in the luxury watch and jewelry sector. By combining strategic planning, continuous optimization, and proactive support, Codedesign reinforced Watchers' position as a leading distributor in Portugal.

Looking to enhance your brand’s digital performance? Codedesign is the partner you can trust.

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