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How to survive inflation with digital marketing?

Times are tough. Inflation is rising, and it's only getting worse if we look at macroeconomics. The covid-19 pandemic disrupted the supply chain management globally, which led to a shortage of items, but the demand was constant, if not increased. Also, the Federal Reserves increased the interest rate to slow the economy, bringing down inflation. However, if we look at this scene from a pure business perspective, it hampers the customer's purchasing power, which eventually slows business growth.

So what can you do to grow your business and combat this biggest enemy of your business - inflation?

One sluggish option is to find ways to reduce your expenses. Small businesses try to be in business by bringing down costs when revenue decreases. It helps them have a positive cash flow at the cost of slow growth or loss of customers.

Another option could be to target customers ideal for business, rather than shouting in the void. Digital marketing allows you to have the proper digital marketing funnel in place and be in the feed of only those looking to purchase the products related to yours. Also, using content marketing and search engine optimization, you could make your website your exceptional salesperson, working 24/7 garnering leads, contacts, and sales for you. You can grow your business and generate more revenue.

This post will show you how to survive inflation with digital marketing.

CodeDesign is a leading digital marketing agency ranked #1 in Lisbon, Portugal. You could work with us to accelerate your business growth.

Inflation Is a Reality for Businesses in 2022



Inflation is a harsh reality for businesses in 2022. The prices have been skyrocketing to new heights. As a business, it's the right time to win new customers with the right digital marketing strategy and establish a strong base and branding for your business for the upcoming times. Here are three ways you can survive and thrive during this difficult time.

1. Keep your focus on cash flow.

As a business owner, you need to have a positive cash flow so your organization can remain dynamic in these challenging times. At the same time, instead of hiking the prices without a clear plan, you could try to have competitive prices that don't force your customers to leave you, meanwhile skyrocketing the churn rate. Also, try eliminating unnecessary spending or obsolete traditional marketing methods and focus on a dedicated digital marketing campaign.

2. Invest in digital marketing.

Digital marketing is a great way to reach new customers and engage your current ones. Investing in this technology will help you stay ahead of the competition and increase your profits.

During these challenging times, you must focus on those marketing channels that bring you a higher return on investment. Thanks to the increased tracking capabilities of Analytics tools, you exactly get to know how your customers found you and which ad creatives made them your paying customers. At the same time, digital marketing is way more effective and affordable than other marketing channels.

3. Streamline your business processes.

To stay efficient during inflation, you need to streamline your business processes, which will help you save money and make more money with less effort.

You need to take a step back to analyze all the measures employed in your organization and then look for what's working and needs improvement. Remember that a productive team and an efficient process are the ingredients to a successful business recipe. You could talk to the department heads and understand what is needed to improve their unit's productivity and efficiency. Another way is to organize the work process based on their importance to the business. In other words, ensure that every team member works on the most crucial aspects first and then handles the side challenges.

For example, qualifying the leads first before contacting them and establishing a relationship is essential. This way, you get a better opportunity to connect and communicate with those who are more likely to convert, rather than spending countless hours on prospects who do not even have the decision-making power.

How Can Businesses Use Digital Marketing to Survive Inflation?

Digital Marketing

Digital Marketing

Inflation can take a toll on any small business. Prices for essential goods and services go up, but customers' budgets usually don't. So what can businesses do to stay afloat?

Digital marketing is one way to help businesses survive inflation. With digital marketing, businesses can reach customers more likely to buy the product than ever. A straightforward way is to target audiences online that fit your ideal customer criteria. This way, you would be talking with the decision-makers in dire need of your product rather than wasting your hard-earned money on an audience that would never purchase. And with the right strategy, businesses can even use inflation to their advantage by increasing prices while remaining competitive.

Suppose you're looking for ways to help your small business survive inflation. In that case, digital marketing is a great option to consider. CodeDesign has helped multiple brands to be more profitable and authoritative in the eyes of their prospects.

What Are Some Things to Keep in Mind When Using Digital Marketing During Inflation?

There are a few things to remember when using digital marketing during inflation.

First, make sure you're targeting the right people. In times of inflation, people are more likely to be budget-conscious, so you'll want to ensure your ads reach the right audience.

Second, be sure to track your results. When the economy is growing slowly, ensuring you're getting the most for your marketing dollars is more important than ever. By monitoring your results, you'll be able to identify what's working and what's not and adjust your campaigns accordingly.

Finally, stay flexible. The digital marketing landscape is constantly changing, so it's essential to be prepared to adapt as needed. Keep an open mind and be willing to experiment with new strategies and tactics to find what works best for your business.

How Can Businesses Measure the Success of Their Digital Marketing During Inflation?

digital marketing ROI

Digital Marketing ROI

Businesses need to be able to measure the results of their digital marketing if they're willing to survive and thrive. You don't have the privilege at these moments to go with a campaign that doesn't bring results. With the rising cost of goods and services, businesses need to find ways to cut costs while increasing profits. One way they can do this is by using digital marketing techniques like SEO, social media marketing, and paid advertising. These digital marketing channels would only connect you to your target audience. Think about distributing pamphlets to only those people who are in actual need of a product or service. The same effect is brought to you by the digital marketing channels.

However, it's essential to track the results of these campaigns so that you can make the necessary adjustments. By setting goals and tracking your progress against them, you'll see which techniques work best for your business and adjust your strategy accordingly.

What Strategies Can Businesses Use to Cope With Inflation?

So as you expected, your business growth is not exponential during these tough economic times. What can you do to cope? Here are five strategies to consider:

1. Raise prices: This is the most obvious solution, but it's not always possible or desirable. If you raise prices, you may lose customers but guess what? The National Federation of Independent Business said a net 61% of small businesses increased prices at the beginning of the new year. That's the highest percentage since 1974. So, it's not an option but a necessity to keep the prices at a spot that brings you substantial cash flow.

2. Cut costs: This is a less drastic solution, but finding places to cut costs without affecting your business's bottom line can be challenging. However, you could look at what's not working and how you could save money. For example, you could hire a global digital marketing agency like CodeDesign that would bring you assured results rather than spending money on a non-experienced agency or freelancers.

3. Invest in digital marketing: By investing in digital marketing, you can reach more customers and promote your products and services more effectively, which can help you to maintain or even increase sales despite inflation.

4. Increase efficiency: Find ways to do things more efficiently to maintain your current output level while spending less money.

5. Explore new markets: If all else fails, consider expanding into new markets where the cost of doing business is lower.

How to Overcome the Challenges of Digital Marketing During Inflation?

Digital marketing strategy

Digital marketing strategy

In times of inflation, it's essential to be smart with your marketing budget. Here are a few tips to help you overcome the challenges of digital marketing during times of inflation:

1. Keep your marketing goals realistic: It's important to set achievable goals during times of inflation, as achieving the same results you would typically expect will be challenging.

2. Prioritize your spending: When it comes to your marketing budget, always prioritize your spending on activities with the highest ROI.

3. Make the most of free tools and resources: Many free tools and resources are available online, so make sure you use them to save money on your marketing budget.

4. Be creative with your content: Excitingly repurposing your content can help you stand out from the competition and grab attention during times of inflation.

The Best Digital Marketing Strategies for Businesses During Inflation

To take your business to the next level, it is essential to have a dedicated digital marketing campaign. But what should you do? And where do you even start? Here we have discussed how you could use paid advertising and organic marketing to be more profitable.

How to Be Profitable With Paid Advertising?

Paid Advertising

Paid Advertising

Paid advertising is a form of marketing where businesses pay to display their ads on websites, apps, or other media. This can be a great way to reach new customers and boost sales. However, it's essential to do your research before investing in paid advertising. Make sure you target the right audience and create compelling and relevant ads.

Things to keep in mind:

So you want to start using paid advertising to make more money?

There are a few things you need to keep in mind:

First, make sure your advertising is profitable. That means you need to have a positive return on advertising spending. You could work with CodeDesign; the leading paid advertising agency that has scaled revenue for several businesses.

Second, use your advertising budget efficiently. Target the right customers with suitable ads, and track your results so you can improve over time.

Finally, always be prepared to scale up or scale down your advertising budget as needed. Only spend as much as you can afford to lose, and be ready to make adjustments based on the results you see.

What Are Some Common Mistakes Made With Paid Advertising?

One of the most common mistakes people make with paid advertising is not doing their research. Without taking the time to understand your target audience, what they want, and how they behave online, you're setting yourself up for failure.

Another common mistake is not having a clear goal for your campaign. What do you hope to achieve with your advertising? have you increased website traffic? More leads? More sales? Knowing this ahead of time will help you to create a more effective campaign.

Lastly, many people mistake underestimating the importance of testing and optimization. Even the best campaign can be improved with minor tweaks and adjustments, so make sure you track your results and analyze the data to see where you can make changes.

What Are the Most Effective Types of Paid Advertising?

Types of Paid Advertising

Types of Paid Advertising

When it comes to paid advertising, there are many options. But not all types of advertising are equally effective. Here are the four most effective types of paid advertising:

Google Ads: 

Google Ads is a powerful tool that allows you to place ads on the search engine results page for your specific set of chosen keywords that you think would bring a maximum return. It is also called paid search. Here are the benefits of using Google ads:

1) You can target your ads to specific customers based on their interests, demographics, and past behaviors.

2) ads are displayed on Google SERP for only specific keywords, and you can choose from millions of other websites across the web.

3) You only pay when someone clicks on your ad.

4) Ads can be customized to match your branding, and you can design your landing page in a way that boosts quality score and conversion rates.

5) You can track the success of your ads with detailed reports and performance metrics.

2. Facebook Advertising:

It's challenging to ignore Facebook's influence. There is a tonne of people who regularly see Facebook ads with roughly 3 billion active users.

Successful marketing doesn't reach everyone; instead, it targets the correct audience, and Facebook is tremendously helpful in this regard.

Facebook almost stands alone in terms of precise targeting. It can reach the right individuals with the correct message since it has so much knowledge of its users.

3. LinkedIn Advertising: 

LinkedIn is the world's largest professional network with 750M+ professionals, of which over 80% of the members drive business decisions and have 2X the buying power of the average web audience. LinkedIn is undoubtedly the number one platform for B2B lead generation. With the proper LinkedIn advertising strategy, you could easily reach your ideal customers on the world's largest professional network. 

4. Retargeting: 

Retargeting is a type of advertising that allows you to target people who have already visited your website.

How to Create Effective Paid Advertising Campaigns?

Now that you understand the basics of paid advertising, it's time to create your first campaign. When creating a paid advertising campaign, it's essential to keep the following in mind:

1. Define your goals: What are you trying to achieve with your campaign? Have you increased website traffic? More leads? More sales? Defining your goals will help you focus your efforts and create ads more likely to achieve your desired results.

2. Determine your target audience: Who are you trying to reach with your ads? Knowing your target audience will help you to create ads that are more relevant and appealing to them.

3. Develop a strong message: Your ad should communicate a clear message that resonates with your target audience. Make sure it's concise, easy to understand, and motivating.

4. Choose the right platform: Not all advertising platforms are created equal. Choosing the right platform will help you to reach the right audience with your message.

5. Create compelling ads: Your ads should be eye-catching and motivating, so people will want to click on them. Use solid visuals and catchy slogans to capture attention.

How to Troubleshoot a Paid Advertising Campaign?

Now that you've launched your paid advertising campaign, tracking its progress and troubleshooting any issues that may arise is essential. This includes monitoring your budget, adjusting your bids and budget, and following your results so you can make changes as needed.

If you do not see the results you expected, there are a few things you can do to troubleshoot your campaign:

-Check your keywords and adjust them as needed

-Refine your ad copy to make it more relevant

-Make sure your landing page is optimized for conversions

Tips for Optimising Your Paid Advertising Campaigns

Now that you understand the basics of paid advertising, it's time to optimize your campaigns for maximum profitability. Here are a few tips to get you started:

1. Define your target audience and create targeted ads.

2. Experiment with different ad formats and targeting options.

3. Monitor your campaign results and make changes as needed.

4. Keep your budget in mind and optimize your bids accordingly.

5. Test and track your results to see which strategies work best for you.

6. Always be prepared to change your campaigns based on results.

7. And most importantly, never stop learning and experimenting!


When it comes to paid advertising, it's important to remember that you need to target the right people with suitable ads. You also need to make sure that you're monitoring your results and making changes when necessary.

If you're looking to be profitable with paid advertising, you could seek guidance from our digital marketing experts at CodeDesign.

How to Make Your Organic Digital Marketing Campaigns More Effective?

organic marketing

You've probably heard the term "organic digital marketing" tossed around lately. But what does it mean? And more importantly, how can you make your organic digital marketing campaigns more effective?

In this post, we'll break down what organic digital marketing is and give tips on how to make the most of it.

What Is Organic Digital Marketing?

Instead of employing paid approaches, organic marketing is a strategy that gradually increases your website's traffic. Blog posts, case studies, guest posts, unpaid tweets, and Facebook updates fall under this category. Organic marketing uses social media, SEO, and other avenues to raise brand exposure. Simply put, organic digital marketing is a way of promoting your business using unpaid, natural methods.

This could include optimizing your website for search engines, creating valuable content that attracts links, and promoting your content through social media. Compared to paid advertising methods like Google AdWords, organic digital marketing is more cost-effective in reaching your target audience.

Why Should You Use Organic Digital Marketing?

So, you've decided to go organic with your digital marketing campaigns. Here are just a few reasons that showcase why it could be a game-changing decision:

1. It's more effective. Organic search results have a CTR almost double that of paid results.

2. It's more sustainable. Paid campaigns can be expensive and stop working as soon as you stop paying. Organic campaigns keep working long after you've stopped investing in them.

3. It's more natural. People trust organic results more than paid results because they seem more impartial.

4. It's more long-term. Once you've built up your organic ranking, it's much more difficult for your competition to knock you off it!

And, there are way more opportunities for you.

Organic digital marketing is far more effective than traditional marketing tactics. Why? Because it targets potential customers who are already interested in what you have to offer.

Additionally, organic digital marketing is a great way to build trust and credibility with your audience. When people see that your content is high quality and relevant, they're more likely to do business with you.

Finally, organic digital marketing is a cost-effective way to reach your target market. It can often be more affordable than traditional marketing methods.

How to Get Started With Organic Digital Marketing?

Organic marketing strategies

Organic marketing strategies

Now that you understand the basics of organic digital marketing, it's time to start your campaigns. But where do you start?

The first step is to create a plan. Decide your target audience, what you want to achieve, and how you will measure success. Once you have a clear goal, you can start developing content and strategies to help you reach your target market.

Another essential part of organic digital marketing is SEO (search engine optimization). Ensure your website and content are optimized for keywords your target audience will likely search for. This will help you attract more visitors from search engines like Google and Bing.

Finally, always keep in mind the importance of quality over quantity. Don't try to do too much at once; focus on creating high-quality content and campaigns that will engage your audience and produce results.

What Are the Top 10 Organic Digital Marketing Tactics?

You can use several organic digital marketing tactics to make your campaigns more effective. Here are the top 10:

1. Plan your campaigns well and ensure all the necessary groundwork is in place.

2. Use high-quality, engaging content relevant to your target audience.

3. Make sure your website is mobile-friendly and easy to use.

4. Optimize your website for search engines so potential customers can easily find it.

5. Use social media to reach out to your target audience and engage with them online.

6. Make the most of email marketing campaigns to reach out to potential customers and encourage them to visit your website.

7. Use networking to get the word to the correct audience.

8. Invest in online PR and get your company featured in relevant publications.

9. Use online reviews to get customer feedback and improve your products and services.

10. Analyze the results of your campaigns regularly and make changes where necessary to improve outcomes.

How to Measure the Success of Your Organic Digital Marketing Campaigns?

Organic digital marketing is a great way to reach out to potential customers and build relationships with them. Still, it's essential to measure the success of your campaigns so you can continue to improve them. There are a few different ways to do this.

One way is to track how many people download your gated content and visit your website. You can also measure how much revenue your campaigns generate or look at the number of leads or customers you've gained due to your marketing efforts.

Whatever metric you choose, track it consistently to see how your campaigns perform over time and make necessary adjustments.

You can do a few things to make your organic digital marketing campaigns more effective. First, ensure all your content is high quality and relevant to your target audience. Also, use effective SEO techniques to provide potential customers easily find your content. And finally, use social media to spread the word about your campaigns and engage with your audience.

Following these tips can help your organic digital marketing campaigns achieve maximum results.

What Are Some Things Businesses Should Avoid Doing During Inflation?

There are a few things that businesses should avoid doing during inflation. For starters, it's important not to raise prices indiscriminately. This will only alienate customers and may lead to a loss of market share.

Another thing to avoid is cutting back on marketing spending. This can be disastrous in an inflationary environment, as it will reduce your brand's visibility and make it harder to attract new customers.

Finally, try to maintain healthy cash flow levels. This will help you survive any unexpected financial shocks that might occur during inflationary times.


It can be tough to stay afloat when inflation is eating into your profits, but with the help of digital marketing, you can still make your business succeed. Here are a few tips to help you get started:

1. Use social media to get the word about your products and services.

2. Make sure your website is mobile-friendly and easy to navigate.

3. Reach out to new customers by using targeted ads.

4. Keep track of your analytics and use the data to improve your marketing strategy.

5. Stay up to date with the latest trends in digital marketing.

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

Follow Bruno Gavino on Linkedin

About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.

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Feel free to contact us to see the unprecedented growth of your business.

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