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In the past few decades, the world has gravitated towards performing activities virtually, all thanks to the Internet. Due to this, there are millions of websites of different genres and types.
Every website features a specific design or form based on multiple factors, such as the owner’s or organization’s brand, a specific theme or purpose, etc. A popular type of website in terms of design is the long scrolling website.
This article will shed light on what a long scroll website is and the benefits and drawbacks of creating one. Let us get started:
What is a Long Scroll Website?
As its name suggests, long scroll websites are a type of website that features pages that are much longer than the web pages of other types of websites. In fact, the pages of such websites scroll infinitely. With the popularization of online long scroll platforms like Pinterest and numerous other personal blogs and websites, long scroll websites have become highly popular among the masses.
How to Easily Navigate Through Long Scroll Websites on Windows and macOS:
All major operating systems, including Windows and macOS, offer users the option to always show scroll bars. Thus, irrespective of the OS they use, individuals can easily navigate through long scroll websites without hassle. Here is how users can enable scroll bars:
macOS - macOS users wondering how to get scrollbar on Mac to navigate through long scroll websites without hassle can easily do it by navigating to their Mac’s “General” settings sections and opting for the “Always” option present under the “Show scroll bars” section.
Windows - Windows users can also get the job done by navigating to the “Display” section in the Settings window and turning off the “Automatically Hide Scroll Bars in Windows” option.
Pros and Cons of Long Scroll Websites:
Like all other types of websites, long scroll websites have their own sets of advantages and disadvantages. Let us take a detailed look at both of them:
Here are some of the most prominent advantages of long scroll websites:
Information is Easily Accessible to Users
In long scroll websites, the content or information is presented over a long stretch. This aspect of the infinitely-scrollable design makes the website’s content highly accessible to users. Visitors can easily access whatever they require without using multiple clicks.
Besides featuring content in an easily-accessible way, long scroll websites experience a lesser amount of bounce compared to other types of websites, mainly because visitors do not need to spend time wondering where to navigate from the website’s home page. There have been websites that have reported minimized bounce rates when they switched to the long scroll website format.
Highly Optimized for Mobile Screens
According to Exploding Topics, 92.1% of Internet users access the web using a mobile phone. Hence, every website which aims to attract the maximum amount of traffic must follow a design scheme that is well-optimized for mobile screens. The long scroll design scheme is a fine example.
Long scroll websites translate well to smaller screens, which is why it is recommended for individuals to opt for the design scheme when planning to create a new website. However, if any individual wishes to change the design pattern of their website, they should use analytical tools to determine whether their target audience uses mobile phones or not to visit their online platform.
Offers an Immersive Experience
A long scroll website facilitates visitors to have an immersive experience. This type of website is deemed the perfect website format for storytelling. Individuals can seamlessly immerse users in their company or brand’s story by adopting an intuitive design.
Moreover, by using interesting graphical elements like pictures and GIFs, individuals can maximize their website’s reach and engagement. Besides the websites of brands and companies, many social media platforms also follow this design format. A fine example of this is Pinterest. Besides featuring immersive content, the design of the online platform is one of the main reasons for its massive global popularity.
Besides having upsides, long scroll websites also have some drawbacks or disadvantages. Here are some of the major ones:
Content May Feel Overwhelming to Visitors
Although long scroll websites feature content that is easily accessible, there are instances when too much information is stuffed in their web pages, which makes it feel very overwhelming to visitors. Besides this, the abundance of content on a long page can also confuse visitors, i.e., they may not be able to find the required part containing the relevant information.
Hence, websites aiming to present only short portions of relevant information that resonate with their brand image or offerings should opt for a different design pattern.
Slow Website Speed
It is known among UX designers that white space is synonymous with creating balance and facilitates important parts of content to get highlighted on web pages. In the case of a long scroll website featuring scrolling web pages, graphical elements like GIFs or pictures assist in creating white space. However, if web pages feature too many pictures, animations, or GIFs, the loading time is very high.
This aspect of long scrolling websites is why they feature slow loading speeds. It takes comparatively more time for visitors to navigate to another page on a scrolling website as opposed to websites with generic designs. Although developers can lessen the load speed by using specific codes, it adds significantly to the overall expenditure.
Every webpage provides businesses the opportunity to present themselves to search engines in a way that the latter’s algorithm believes that it has relevant content that should be shared with the target audience.
When a scrolling website features a single page with tons of information, the potential of the page to be discovered by potential gets limited. Moreover, if there are multiple scrolling web pages featuring lots of information along with terms, it becomes harder for search engines to rank the website. Hence, long-scrolling websites are not very SEO-friendly.
Any individual who wishes to design a long, scrolling website with multiple pages should refer to the pros and cons of the website design scheme before finalizing it.
SEO AT CODEDESIGN
At Codedesign Marketing Agency, we understand that a successful online presence requires an integrated approach to search engine optimization (SEO) and digital marketing. Our experienced team of SEO professionals are committed to meeting the unique needs of each client. We create custom strategies that maximize visibility, increase traffic, and drive conversions. With our years of expertise and knowledge of the industry, we can ensure that your website will be found on all major search engines, driving more leads and sales to your business.
At Codedesign Marketing Agency, we believe in delivering results and building long-lasting relationships with our clients. Our team of experts will work with you to identify the right keywords and phrases to target for your website so that you can be found by the right customers. We will also provide ongoing support and guidance to ensure that your website continues to rank highly in search engine results. We are committed to staying up-to-date with the latest trends and technologies to maximize your online visibility. With our expertise and dedication, you can be sure that we will help you achieve your digital marketing objectives.
About Bruno Gavino
Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.
He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.
Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.
Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.