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Navigating the Nexus: Balancing Martech with SEO Foundations in Modern B2B Marketing

B2B marketing leaders are urged to adopt the strategic recommendations all the time. Here is our thoughts on it.


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When AI Isn’t Just a Tool—It’s the Strategy

AI isn’t just enhancing ads—it’s reshaping strategy. Bruno Gavino explains how growth brands can adapt before the creative treadmill burns them out.


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The New Budget Reality for SEO

It’s no surprise, martech soaking up a larger slice of B2B marketing budgets than search-engine optimization. Dashboards, automation flows, and AI cocktail-names promise speed. The board loves speed.


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Discover how martech, AI, and streaming platforms are reshaping strategies for B2B marketers and advertisers.

Explore the latest digital marketing trends in 2025, including the rise of martech, the push for standardized retail media metrics, AI integration in video content, Snapchat's new advertiser tools, and Disney's streaming strategy.


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Google holds on Cookies and Meta's AI advancements

Explore the latest digital marketing trends in 2025, including Google's cookie policy shift, Meta's AI advancements, and the rise of livestream shopping.


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Why Google’s Cookie Reversal Buys Time—But Not a Long-Term Pass

Google’s cookie U-turn, YouTube’s surge, AI content’s SEO role, and ChatGPT’s shopping shift signal major pivots in 2025 digital marketing strategy.


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The Attention Recession: Why Marketing in 2025 Requires Smarter Plays

Threads’ 350 M‑user surge meets shrinking media time—marketers must pivot fast with native Threads content, AI targeting, and AR trials to stay relevant in 2025’s frugal, fragmented landscape.


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[Interview] eCommerce is Now the Beating Heart of the Business

In this interview, Codedeisgn CEO Bruno Gavino discusses the challenges that brands are facing during the coronavirus pandemic, and the untapped eCommerce opportunities.


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