8 min to read

As a digital marketing agency, we know that the goal of any business is ultimately to sell a product or service. But there are quite a few different offers, and although the demand is still high, the competition for the customer's attention online is becoming more intense. With the help of marketplaces like Amazon and their affiliate programs, sellers can earn more. However, slow website loading results in loss of customer attention and outflow. We have collected some points that can be reasons for slowing down your Amazon affiliate website and compiled recommendations on how DevOps services can help get it up and running.

The Problem of Slowing Down Amazon Marketing Website: Reasons and Results

Amazon affiliate marketing uses outbound links on the website, so a business generates income if a customer buys a service or product from the Amazon website.

But why can sales drop? Slow download speeds lead to customer churn. Problems with rendering the page 10 seconds after a click are a signal of a breakdown, which leads to the user leaving, decreased sales, and worsening behavioral factors. The slower the website is, the lower the customer loyalty. Also, if you don't monitor the speed, this will increase the required amount of hosting resources and, accordingly, additional costs.

For a website to appear on a desktop or mobile screen, two processes must occur:

     1. A server hosting the site must prepare the HTML and other required files and then send them to the browser.

     2. A browser needs to get this data and then replace the code and files to make the page look the way it should.

Website speed is one of the essential indicators that positively affect search engine ranking and conversion. According to Amazon, a page load slowdown of just one second can cost $1.6 billion in sales per year.

What determines the website speed?

Points 1 through 4 refer to server-side optimization and all the rest to client-side optimization. The full load cycle on the first visit looks like this:

  • DNS query by resource name

  • Connecting to the server by IP address

  • Establishing a secure connection using HTTPS

  • Requesting an HTML page by URL and waiting for a server response

  • Loading HTML

  • Parsing the file on the browser side, creating a request queue

  • Loading and analyzing CSS styles

  • Loading and running JS code

  • Start page rendering, JavaScript (JS) execution

  • Loading web-fonts

  • Loading pictures and other media

  • Completion of rendering, work of the deferred JS code

What indicators should you focus on?

  • 1 second is an excellent but challenging result

  • 2-3 seconds is the typical response time of most successful resources

  • 3-5 seconds - small but tolerable speed for some projects

  • 6-10 seconds - such a low indicator negatively affects the promotion

You can determine the dynamics of website loading speed using Google Page Speed Insights. It sets the loading score from 0 to 100 separately for PCs and mobile devices. Also, the service provides recommendations for website optimization.

5 Things That Are Slowing Down Your Amazon Marketing Website

By identifying the source of the problem, you can get closer to solving it. These factors can affect the speed of your Amazon marketing website.

  1. Server performance

When a user tries to visit the site, the browser sends a request to the server to get all the information it needs to load the site. In the case of poor performance, this process can take from 8 to 20 seconds. Most likely, when sharing web hosting space with other sites, website performance slows down.

  1. Analytics tags

Asynchronous delivery of analytics can lead to inefficient use of hosting capabilities. A particularly critical error can be the use of multiple analytic tags that can measure the same thing.

  1. Ad network code

Advertising on the site helps to make the site's content accessible to visitors but can lead to a slowdown of the site. In most cases, ad networks use Javascript for their ads. The slow loading of this code blocks the loading of other fundamental elements of the site.

  1. Code density

If the site is built on an ineffective and cumbersome code base, then the browser wastes precious seconds trying to find what it needs to display. Code cleanliness should be optimized for the most recent updates.

  1. Unoptimized images

Of course, a grocery site cannot do without images. No website can do without pictures; it's essential to take the right approach and balance between crisp text without water and quality photos. However, images can slow downloading speed if they are not optimized. Loading large images in a huge file format will take the time that the site cannot afford. It is worth using the average image file size and format and the number of images per page.

DevOps Services As a Solution For Problems with Website Speed

DevOps is a set of principles, practices, and tools that can be used to see how it works, open up, and create software security. DevOps helps all the processes to be automated as much as possible. DevOps as a Service without interruption of testing, integration, and development allow for the program's release to ensure that it is more reliable and safe.

The term DevOps is a combination of the words "development" and "operations." DevOps model is based on Agile software development methodology. The main thing in this method is considered to be the release of minor updates at very short intervals. Less risky deployment is possible thanks to frequent small updates. Fixes can be done faster because it’s easier to identify what deployment caused the error.

Using a DevOps solution with a systematic approach, you can speed up the processes of developing features for the website and their delivery. How do the DevOps tools help speed up your Amazon site?

  • Transfer load to the cloud

Moving to a cloud-native environment is a global trend that has been around for several years. This can help reduce operating costs. In the cloud, the user only pays for what they consume. It is better to hire a DevOps engineer to transfer data to help you deal with conventional data centers. We recommend leasing DNS, WAF, and Anti-DDoS.

  • Embedding DevSecOps in the DevOps Process

Analyzing 2020, you can see that the primary focus should be on safety. One of the most noticeable trends is DevSecOps and, in general, SDLC (Security development lifecycle). DevSecOps means embedding a secure development process into the DevOps process, integrating security paradigms into each development stage.

  • Automation

DevOps implementation is impossible without the next trend - automation, one of the leading "whales" of DevOps practice. Scripting, automation, and implementation of the IaC approach provide flexibility, speed of product development, and delivery processes.

  • Asynchronous loading for website ads

As mentioned earlier, ads can slow down your site significantly. To preserve it and keep the site working as expected, a DevOps engineer can implement asynchronous display methods. It allows other elements on a website to load at the same time as Javascript. That is, one slow ad element will not impede the loading of the rest of the site.

DevOps engineer in the USA costs $119,965, in Germany - $88,558, and in Ukraine DevOps consulting costs $17,627

Source: Mobilunity


Website speed is essential for its conversion, indexing, and ranking. The synergy of sales and development is the key to the company's survival. The DevOps approach helps speed up and improve the speed of delivery of new features to the store's website on Amazon. Get in touch with our team to know more about our development agency for digital marketing. If you use Amazon to sell products, you would like these Amazon listing optimization tricks.

FAQS - Frequently Asked Questions

Why is website speed crucial for Amazon affiliate marketing success?

Website speed is paramount for Amazon affiliate marketing success due to its direct impact on user experience and conversion rates. A fast-loading website ensures that visitors can quickly access content and affiliate links, significantly reducing bounce rates. Studies have shown that even a one-second delay in page load time can result in a 7% loss in conversions. For an Amazon affiliate marketer, this translates to a direct loss in potential earnings from referrals. Furthermore, website speed is a ranking factor for search engines, meaning faster websites are more likely to appear higher in search results, thereby attracting more organic traffic. Codedesign has observed that optimizing website speed for our clients not only enhances user satisfaction but also significantly boosts their affiliate income by improving visibility and engagement.

What are the main reasons for slow loading times on Amazon marketing websites?

Slow loading times on Amazon marketing websites can be attributed to several factors. High-resolution images and videos that are not optimized for the web can consume significant bandwidth, slowing down page speed. Excessive use of JavaScript and CSS, particularly from multiple libraries or frameworks, can also lead to longer loading times as browsers struggle to parse and execute the code. Additionally, web hosting issues, such as shared hosting environments with limited resources, can impact server response times. Poorly optimized content, such as uncompressed images and non-minified CSS/JS files, further exacerbates the issue. Lastly, excessive ads or poorly integrated affiliate links can slow down the website by introducing additional external requests that the browser needs to resolve.

How does server performance affect my website's loading speed?

Server performance plays a critical role in website loading speed by determining how quickly your server can process requests and deliver content to your visitors' browsers. Factors such as server configuration, available resources (CPU, memory), and the efficiency of the server software all influence how fast your website loads. If the server's resources are overutilized or improperly managed, it can lead to increased response times and slower loading pages. For Amazon affiliate marketers, a high-performing server ensures that affiliate links and content are delivered swiftly, enhancing user experience and potentially increasing conversion rates. Investing in quality hosting solutions with optimized server configurations can significantly improve website performance.

How can I identify if my Amazon marketing website is running slower than it should?

To ascertain whether your Amazon marketing website is operating at a suboptimal speed, you can leverage several diagnostic tools and techniques. One effective approach is to use website speed testing tools such as Google PageSpeed Insights, GTmetrix, or Pingdom. These tools provide comprehensive insights into your website's loading times and offer specific recommendations for improvement. Additionally, monitoring bounce rates through analytics platforms like Google Analytics can also hint at performance issues; a high bounce rate often indicates that users are leaving due to slow loading times. Implementing real user monitoring (RUM) tools can further help by tracking the actual experiences of users visiting your website, giving you direct feedback on performance issues they encounter.

What are the common causes of a slow-loading Amazon marketing website?

A slow-loading Amazon marketing website can result from several factors, including unoptimized images, excessive server load, outdated web technologies, the overuse of third-party plugins and widgets, and an unoptimized database. Large, high-resolution images and media files can significantly increase load times. Server performance can degrade under heavy traffic or due to inefficient code. Outdated technologies may not utilize current best practices for speed and efficiency. Third-party plugins and widgets can add unnecessary bloat and external requests to your website. Lastly, a cluttered or poorly structured database can slow down data retrieval, further impacting site performance.

How does excessive server load impact my Amazon marketing website's performance?

Excessive server load can have a profound impact on your Amazon marketing website's performance, leading to slower response times and, in extreme cases, server downtime. This occurs when the server is overwhelmed with requests, exceeding its processing capacity. High traffic volumes, resource-intensive operations, and inefficient code can all contribute to server overload. This not only affects the user experience by increasing page load times but can also negatively impact your website's search engine ranking and overall business performance. Effective server management, scalable hosting solutions, and efficient website design are critical to mitigating these issues.

About Bruno Gavino

Bruno Gavino is the CEO and partner of Codedesign, a digital marketing agency with a strong international presence. Based in Lisbon, Portugal, with offices in Boston, Singapore, and Manchester (UK) Codedesign has been recognized as one of the top interactive agencies and eCommerce agencies. Awarded Top B2B Company in Europe and Top B2C company in retail, Codedesign aims to foster personal relationships with clients and create a positive work environment for its team.  

He emphasizes the need for digital agencies to focus on data optimization and performance to meet the increasingly results-driven demands of clients. His experience in digital marketing, combined with a unique background that includes engineering and data, contributes to his effective and multifaceted leadership style.

Follow Bruno Gavino on Linkedin

About Codedesign

Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

Our digital agency is committed to using the latest data and technology to help your business stand out. Whether you're looking to increase your online visibility, connect better with your audience, get more leads, or grow your online sales. For more information, read our Digital Strategy Blog or to start your journey with us, please feel free to contact us.

CodeDesign is leading:
- Digital Agency
- Digital Marketing Agency
- Digital Ecommerce Agency
- Amazon Marketing Agency

Feel free to contact us to see the unprecedented growth of your business.

Add comment