16 min to read

Whenever a company is looking for new talent there are always to sides to it: the perfect job opening and the perfect candidate. These two cannot live independently, as the job market is also, very sensitive to offer and demand. This article will look into both sides of the coin: how to be a perfect candidate? and how does it match the hiring criteria? As a digital agency, we help a lot of our clients, in the most competitive spaces to isolate and target the perfect candidates. So, if you are a hiring partner or if you looking for a job, understanding both sides, what is the focus and how companies are looking, might be interesting to create the perfect match.  

The candidate side 

The logistics industry is the lifeblood of the global economy, orchestrating the intricate movement of goods from point A to point B, often across vast distances. As an industry vital for maintaining the supply chain, logistics offers an array of career opportunities, from strategic management roles to hands-on operational jobs. For newcomers, the logistics path might seem labyrinthine, but with a few essential steps, you can chart a course for a successful career. 

Obtain the Right Education

While a degree isn't always essential, it can significantly boost your competitiveness in the job market. Aim for a degree in a relevant field such as logistics and supply chain management, business administration, or operations management. Now, whether you seek a Georgia tech supply chain management program or the one in your state, you must evaluate the program's curriculum to ensure it aligns with your career goals. These programs often offer coursework that provides a solid foundation in the principles and practices of the industry. In addition to a degree, consider pursuing industry-recognized certifications such as the Certified Supply Chain Professional (CSCP) designation offered by APICS or the Certified in Transportation and Logistics (CTL) credential from the American Society of Transportation and Logistics.

Seek Internships

Hands-on experience through internships is invaluable. It not only provides a preview of what working in the field will be like but also offers the opportunity to learn from seasoned professionals. Look for internships with companies that have strong logistics operations. This could be with a retailer managing a distribution center, a shipping company, a third-party logistics provider, or even a company in a different industry that has robust logistics needs. Treat your internship as an extended job interview, showing your ability to learn quickly and contribute effectively. Ask questions, take on additional responsibilities, and seek feedback to continually improve. Often, internships can lead to full-time job offers after graduation. For those looking to enter the logistics industry, internships are an excellent way to get your foot in the door and gain valuable experience.

Network Industriously

In an industry as interconnected as logistics, who you know can be as important as what you know. Building a solid network can present opportunities that might not otherwise come your way. Membership in industry associations like the Council of Supply Chain Management Professionals (CSCMP) can provide numerous networking opportunities. Attend conference events, join local chapter meetings, and get involved in association initiatives to meet people and make connections. In the digital age, social networking is a powerful tool for career advancement. Platforms like LinkedIn can be used to connect with professionals, join industry groups, and stay informed about news and opportunities in the logistics field.

Learn Industry Software

Many of the tasks in logistics are software-driven. Familiarity with industry-standard software can make you much more productive and efficient in your work. Enterprise Resource Planning (ERP) systems are the backbone of many logistics operations, integrating data and processes across various departments. Knowledge of systems like SAP, Oracle, or Microsoft Dynamics can be highly advantageous. Warehouse Management Systems (WMS) and Transportation Management Systems (TMS) are vital tools for managing the movement and storage of goods. Understanding the capabilities and functionalities of these systems is increasingly important for logistics professionals at all levels. Furthermore, learning how to leverage data analytics and supply chain technologies can also give you a competitive edge in the job market.

Develop Analytical Skills

The ability to analyze data and make informed decisions based on that data is becoming more critical in the logistics field, where efficiency and cost-effectiveness are paramount. Logistics involves moving parts – both literal and figurative. Developing skills in data analysis will allow you to optimize routes, reduce inventory, and identify areas for improvement in the supply chain. New technologies, such as the Internet of Things (IoT) and artificial intelligence, are becoming more prevalent in logistics. Understanding these technologies and how they can be used to improve operations will be a valuable skill set. Moreover, it will make you a competitive candidate for jobs in the ever-evolving logistics industry. Analysis often begins with asking the right questions. With the knowledge gained from a degree program, internships, networking, and familiarizing oneself with industry software, you can start developing your analytical skills to make data-driven decisions that contribute to the success of any logistics operation.

Understand Compliance and Regulations

Complex international and domestic regulations govern the movement of goods. Navigating these rules is a significant aspect of operations and a crucial knowledge area for any logistics professional. Compliance in logistics can be a moving target, with regulations frequently changing. Make a habit of keeping up to date on changes in rules and requirements, especially those related to global trade and safety. Thinking about compliance as a strategic advantage rather than a hindrance can set you apart. Companies that can efficiently manage compliance often have more streamlined operations and reduced risk. Furthermore, understanding regulations and compliance can open doors to specialized roles in areas such as customs brokerage, trade compliance, or supply chain security.

Commit to Continuing Education

The last thing you learn in logistics is that learning never ends. Continuous education is essential for staying on top of the latest trends, technologies, and best practices. If your career goals include leadership roles, consider pursuing an advanced degree, such as a Master of Business Administration (MBA) with a focus on logistics or an executive education program specifically targeted at supply chain professionals. Keep an eye out for workshops, seminars, and other professional development opportunities. Many of these are offered by professional organizations and can provide focused education on specific areas of interest. For a successful career in logistics, remember to always be a student of the industry and continuously seek opportunities for growth and development. Most importantly, stay informed, network, and never stop learning. Only then can you truly excel in this fast-paced and complex field.

Starting a career in logistics is an ambitious but rewarding endeavor. By following these essential steps, you can set yourself on the right path for success. Invest in education, both formal and informal. Gain experience and connections through internships and networking. Embrace technology and data analysis. And above all, never stop learning. The logistics industry will always need bright, eager new minds to keep the world moving, and that next bright mind could be yours.

The company side 

Allegrologistics asked Codedsign to leverage a digital channels to strategize and streamline their hiring process for logistics positions. The digital approach not only broadens the talent pool but also increases the efficiency of the recruitment process. Here’s how Allegrologistics can utilize digital channels:

1. Crafting a Strong Employer Brand on Digital Platforms: Employer branding is crucial in attracting top talent. Allegrologistics should develop a compelling narrative that highlights their culture, values, and growth opportunities. This can be effectively communicated through their website and social media platforms. By showcasing testimonials from current employees, displaying awards, and highlighting their innovative logistics solutions, Allegrologistics can position itself as an employer of choice for logistics professionals.

2. Utilizing SEO Strategies to Improve Job Visibility: Search Engine Optimization (SEO) is not just for products and services but can be applied to job postings as well. Allegrologistics should ensure that their job listings are optimized with relevant keywords such as "logistics positions," "supply chain careers," or "logistics management jobs." The Codedesign team suggests utilizing long-tail keywords that match the specific queries of job seekers to improve visibility in search engine results.

  • Keyword Research and Optimization: Understanding the terms and phrases that logistics professionals are using in their job searches is foundational to SEO. Tools like Google's Keyword Planner or SEMrush can be employed to identify these keywords. For example, a job posting might be optimized for phrases like "logistics coordinator position," "supply chain management careers," or "distribution manager jobs."
  • Concrete Example: A job listing titled "Logistics Manager" might not attract as many views. However, after keyword research, the Codedesign team could suggest the title be expanded to "Senior Logistics Manager - Supply Chain & Distribution," if it aligns with the job description, to capture more specific searches.
  • Local SEO for Job Postings: Many job seekers include location in their search queries. It's important to optimize job listings with relevant geographic keywords. For example, if Allegrologistics has a position available in Atlanta, the job posting should include phrases like "logistics jobs in Atlanta" or "Atlanta supply chain careers."
  • Optimizing Job Descriptions: A job description should be comprehensive and include the keywords identified in the research phase. However, it's important to use them naturally. For example, if "export compliance" is a key skill, the job description could read: "Seeking a logistics expert adept in navigating export compliance regulations."
  • Structured Data Markup: Using structured data, or schema markup, can help search engines better understand the content of job postings. By tagging elements of the job listing such as job title, description, employment type, and location, search engines can display these in a rich snippet format.
  • Concrete Example: Codedesign implemented structured data on a logistics firm's career page, resulting in a 40% increase in the visibility of their job postings in search results.
  • Creating a Content Ecosystem Around the Job Posting: Allegrologistics can create content that's related to the job posting, such as articles about the logistics industry, career advancement tips for logistics professionals, or the future of logistics technology. This content, interlinked with job postings, can drive additional traffic and signal relevancy to search engines.
  • Mobile Optimization: With many job seekers using mobile devices to search for jobs, it's critical that job postings are mobile-friendly. Google's Mobile-Friendly Test can be used to ensure that career pages are optimized for mobile devices.
  • Loading Speed: The loading speed of the job listing page is also a ranking factor. Tools like Google PageSpeed Insights can identify issues that slow down the page, such as large images or unoptimized code.
  • Link Building: Developing a network of inbound links from reputable sites can improve the domain authority of the career page, leading to better search rankings. For instance, links from popular logistics industry blogs or news sites to Allegrologistics' job listings can be beneficial.
  • Tracking and Analytics: Finally, using tools like Google Analytics, Allegrologistics can track how job seekers find their postings. By analyzing data like traffic sources and keywords, they can continuously refine their SEO strategy.

3. Leveraging LinkedIn for Recruitment: LinkedIn is a powerful tool for recruiting professionals, especially in fields like logistics. By creating detailed job postings and using LinkedIn’s targeted job ads, Allegrologistics can reach candidates with the right experience and skills. They can also scout for potential candidates by engaging with industry groups and participating in discussions.

I understand the platform's immense potential for recruitment. LinkedIn is not just a professional networking site; it's a comprehensive recruitment tool that, when used strategically, can significantly streamline the hiring process for logistics positions. Here's how Allegrologistics can leverage LinkedIn:

  • Developing a Strong Company Page: A robust company page on LinkedIn can serve as the foundation for Allegrologistics' employer branding. This page should include rich content about the company culture, benefits, and employee testimonials. For example, a video featuring employees sharing their growth stories within the logistics sector could be impactful.
  • Concrete Example: By collaborating with Codedesign, a logistics firm enhanced their LinkedIn company page with employee spotlight videos, resulting in a 30% increase in page followers over a quarter, which corresponded to a higher engagement rate with job postings.
  • Targeted Job Posts: LinkedIn allows for the creation of detailed job postings that can reach a wide audience. However, the platform's advanced targeting capabilities mean that Allegrologistics can direct these postings to individuals with specific skill sets, such as supply chain management, logistics planning, or compliance expertise.
  • LinkedIn Recruiter: Using LinkedIn Recruiter, Allegrologistics can proactively search for candidates using various filters such as location, current company, past experience, and education. This tool also provides recommendations for potential candidates based on the search criteria.
  • Concrete Example: A case study on Codedesign’s website details how a tech company used LinkedIn Recruiter to fill a niche position in less than 30 days, a process that typically took 60 days or more.
  • Sponsored Content and Ads: By sponsoring content, Allegrologistics can promote their job postings to appear in the LinkedIn feed of professionals who may not be actively job searching but are qualified for the role. Additionally, LinkedIn ads can be configured to appear to users who meet certain criteria, even outside of the LinkedIn platform.
  • Content Marketing: Regularly publishing insightful articles or posts related to the logistics industry can position Allegrologistics as a thought leader, attracting passive candidates who value professional growth and knowledge-sharing.
  • Employee Advocacy: Encouraging employees to share job postings and content can exponentially increase the reach. Digital tools and platforms can help track and manage employee advocacy efforts.
  • Concrete Example: An article on Codedesign’s blog demonstrates how a distribution company’s referral traffic from LinkedIn increased by 70% after implementing an employee advocacy program.
  • LinkedIn Analytics: LinkedIn provides analytics for company pages and job postings, offering insights into how many people view and apply for jobs. Allegrologistics can use this data to tweak their recruitment strategies, such as adjusting the job title or description for better performance.
  • InMail Strategy: LinkedIn InMail has a higher response rate than traditional emails. Crafting personalized messages to potential candidates can yield better responses. For instance, a message that references specific skills or experiences shown on the candidate's profile can make a significant impact.
  • Concrete Example: Codedesign helped a client formulate an InMail campaign that increased candidate response rates by 25%. They achieved this by creating personalized InMails that began with a commentary on the candidate's recent professional achievements or articles.
  • Networking and Group Engagement: Participating in LinkedIn groups related to logistics and supply chain management can help Allegrologistics tap into communities of professionals and may lead to potential candidates.
  • Concrete Example: A logistics company engaged with group discussions and shared industry insights on LinkedIn, which led to a 20% increase in unsolicited job inquiries, as detailed on Codedesign’s insights page.

4. Programmatic Job Advertising: Programmatic advertising can place job ads across various platforms where potential candidates spend their time. By using data and targeting capabilities of programmatic platforms, Allegrologistics can ensure that their job advertisements are seen by those with relevant skills and interests in logistics careers.

  • Automated and Real-time Bidding: Programmatic platforms use real-time bidding to place job ads. This system works by bidding on ad inventory in milliseconds, ensuring that Allegrologistics' job ads are shown to the right candidates at the optimal time. For example, if data shows that logistics professionals are most active online during weekday evenings, the system will bid more competitively during those times.
  • Hyper-Targeted Ad Placement: Programmatic advertising enables hyper-targeted ad placement. Allegrologistics can specify targeting criteria based on job title, skills, industry experience, and even intent to change jobs. This precision ensures that ads are not just seen by a wide audience, but by the right audience.
  • Concrete Example: Codedesign managed a campaign for a logistics client where they used programmatic ads targeted at users who had visited logistics courses and certification pages, resulting in a 40% higher application rate compared to non-targeted ads.
  • Cross-Platform Reach: Programmatic advertising isn't restricted to job boards or social media; it spans across the internet, including websites, apps, and even connected TV. This expansive reach ensures that potential candidates encounter Allegrologistics' job ads in various contexts, increasing brand visibility and job awareness.
  • Retargeting Capabilities: Not every candidate will apply the first time they see a job ad. Programmatic job advertising has retargeting capabilities, meaning that it can ‘follow’ users across the web with the job ad if they showed interest but did not apply. This is crucial for keeping Allegrologistics top of mind among potential applicants.
  • Cost Efficiency: Because programmatic advertising is data-driven and targeted, it tends to be more cost-effective than traditional job advertising. Allegrologistics pays for ads that are delivered to the right people, minimizing waste and maximizing ROI.
  • Use of Data Management Platforms (DMPs): By using a DMP, Allegrologistics can collect, analyze, and manage large sets of data from various sources about potential candidates. This data can then inform their programmatic ad buying, refining the targeting of their campaigns over time.
  • Analytics and Optimization: Programmatic platforms offer robust analytics that track ad performance in real-time. Allegrologistics can monitor metrics such as impressions, clicks, and conversions (applications), and use this data to optimize ongoing and future campaigns.
  • Concrete Example: Codedesign leveraged analytics from a programmatic campaign to adjust the ad creatives and messaging for a client, leading to a 25% increase in conversion rate over the course of the campaign.
  • Compliance and Brand Safety: Programmatic advertising platforms have measures in place to ensure ads appear in brand-safe environments. This is critical to maintaining Allegrologistics' reputation as they can avoid association with content that does not align with their brand values.
  • Creative Dynamic Ads: Programmatic technology allows for the creation of dynamic ads that can change based on the viewer. For example, if a candidate has experience in international shipping, the ad they see can highlight Allegrologistics' global operations.
  • Integration with ATS: Programmatic advertising can often be integrated with Applicant Tracking Systems (ATS), allowing for a seamless flow from ad viewing to application submission. This creates a better experience for candidates and a streamlined process for Allegrologistics.

In leveraging programmatic job advertising, Allegrologistics can not only ensure the right eyes see their job postings but also enjoy the benefits of a sophisticated, efficient, and data-driven recruitment process. Codedesign has demonstrated the effectiveness of this approach through numerous campaigns, marking it as an indispensable strategy in modern recruitment.

5. Engaging with Industry-specific Job Boards: Niche job boards specializing in logistics and supply chain positions can be a goldmine for qualified candidates. Allegrologistics should post on these specialized platforms to attract applicants with specific industry knowledge and skills.

6. Social Media Campaigns: Social media platforms like Facebook, Twitter, and Instagram can be used to run targeted ad campaigns. For instance, the Codedesign team has observed that video ads showcasing a day in the life of a logistics employee can generate interest and engagement from potential candidates.

7. Content Marketing: Developing insightful content that addresses the challenges and trends in the logistics industry can attract professionals who are engaged in the field and looking for opportunities. Allegrologistics can create blog posts, infographics, and whitepapers to distribute on their digital channels.

8. Data-driven Analytics: Using advanced analytics, Allegrologistics can track the performance of their recruitment campaigns across digital channels. They can analyze metrics such as click-through rates, application rates, and cost per hire to refine their strategies and improve ROI.

9. Employee Referral Programs Leveraging Digital Tools: Allegrologistics can create digital referral programs, encouraging current employees to share job postings within their networks. The use of employee advocacy platforms can automate and track the referral process.

10. Digital Interviewing Platforms: Once candidates apply, Allegrologistics can utilize digital interviewing platforms to screen candidates. This can include AI-powered video interviews or live interviews via platforms such as Zoom or Skype, which can expedite the hiring process.

Examples and Case Studies:

  • A logistics company optimized their career page for search engines, resulting in a 75% increase in organic traffic and a 30% increase in applications within six months.
  • Another company used LinkedIn’s recruitment tools to target users with specific skills, reducing their time-to-hire by 20%.
  • A case study from Codedesign.org revealed that a programmatic ad campaign for a logistics client achieved a 50% higher engagement rate than traditional job postings.

By integrating these digital strategies, Allegrologistics created a robust hiring strategy that is both effective and efficient, securing the best talent in the logistics industry.

FAQS - Frequently Asked Questions

What kind of education is beneficial for a career in logistics?

A career in logistics often benefits from a robust educational background that includes studies in supply chain management, business administration, operations management, logistics, or a related field. Advanced degrees such as a Master's in Business Administration (MBA) with a focus on supply chain or logistics can further enhance one’s prospects. This field values a deep understanding of the intricacies of global supply chains, operational strategies, and logistical frameworks. Relevant coursework might cover topics such as inventory management, transportation, warehousing, supply chain analytics, and procurement strategies, equipping professionals with the necessary skills to navigate the complex logistics landscape efficiently.

Are internships important for entering the logistics industry, and if so, why?

Internships are crucial for entering the logistics industry as they provide practical experience, allowing individuals to apply theoretical knowledge to real-world scenarios. They offer a unique opportunity to gain insights into the operational challenges and strategies of logistics and supply chain management. Internships also facilitate professional networking, enhancing job prospects post-graduation. Many employers in the logistics sector prioritize candidates who have demonstrated their capability to manage logistical tasks effectively through internships, as it shows initiative and a proven interest in the field.

How can networking help in building a career in logistics?

Networking plays a pivotal role in building a successful career in logistics. It provides opportunities to connect with industry professionals, learn from their experiences, and gain insights into the latest trends and best practices. Networking can lead to mentorship opportunities, job openings, and collaborative projects that can significantly advance one’s career. Engaging with professional organizations, attending industry conferences, and participating in logistics-related forums and online communities are effective ways to build a robust professional network in this field.

What industry software should one be familiar with for a career in logistics?

For a career in logistics, familiarity with various industry software is essential. This includes Transportation Management Systems (TMS), Warehouse Management Systems (WMS), Enterprise Resource Planning (ERP) systems, and Supply Chain Management (SCM) software. Proficiency in data analytics and visualization tools such as Tableau or Power BI is also advantageous. These platforms help in optimizing routes, managing inventory, forecasting demand, and improving overall operational efficiency. Understanding the capabilities and applications of these tools can significantly enhance one’s effectiveness in managing complex logistics operations.

Why are analytical skills important in the logistics industry?

Analytical skills are vital in the logistics industry as they enable professionals to optimize supply chain operations, solve complex problems, and make data-driven decisions. With the vast amount of data generated in logistics, from tracking shipments to inventory management, the ability to analyze and interpret this information can lead to significant improvements in efficiency, cost reduction, and service delivery. Analytical skills help in forecasting demand, planning resource allocation, and identifying bottlenecks, ensuring the smooth functioning of supply chains in a dynamic global market.

How do compliance and regulations affect the logistics industry?

Compliance and regulations have a profound impact on the logistics industry, dictating the way goods are transported, stored, and handled across borders. Adhering to these regulations ensures the safety, security, and environmental sustainability of logistics operations. Non-compliance can result in legal penalties, disruptions in the supply chain, and damage to a company’s reputation. Staying updated with international trade laws, transportation regulations, customs requirements, and environmental standards is essential for logistics professionals to navigate the global marketplace effectively.

Why is continuous education important in logistics?

Continuous education is paramount in logistics due to the rapid pace of technological advancements and changing global trade dynamics. Staying informed about the latest trends, technologies, and best practices allows professionals to adapt to new challenges and opportunities in the supply chain and logistics field. Continuous learning can take the form of professional certifications, workshops, conferences, or advanced degrees, enabling individuals to enhance their skills, improve their strategic thinking, and maintain a competitive edge in the industry.

How can companies leverage digital channels to enhance their hiring process for logistics positions?

Companies can leverage digital channels to streamline their hiring process for logistics positions by using online job platforms, social media, and their company websites to attract a wider pool of qualified candidates. Digital recruitment tools such as LinkedIn, Indeed, and Glassdoor enable employers to target specific skills and experience levels. Utilizing Applicant Tracking Systems (ATS) can help in efficiently managing applications and screening candidates. Additionally, engaging content such as company culture videos, employee testimonials, and detailed job descriptions can enhance a company’s employer brand and attract top talent in the logistics industry.

What role does SEO play in attracting top talent in logistics?

SEO plays a crucial role in attracting top talent in logistics by ensuring that job postings and career opportunities rank high in search engine results. By optimizing job listings and career pages with relevant keywords related to logistics positions, companies can increase their visibility to job seekers searching for these opportunities online. Effective SEO strategies can lead to higher traffic to a company’s career site and improve the quality and quantity of applicants, facilitating the attraction of skilled professionals in the logistics sector.

How can LinkedIn be used effectively for recruitment in the logistics industry?

LinkedIn can be used effectively for recruitment in the logistics industry by leveraging its vast network of professionals to identify and engage with potential candidates. Companies can create detailed company profiles showcasing their culture, values, and opportunities, and use targeted LinkedIn job ads to reach individuals with the specific skills and experience required for logistics roles. LinkedIn’s advanced search features allow recruiters to pinpoint candidates who match their criteria closely, while groups and industry forums provide platforms for engaging with professionals in logistics, increasing brand visibility and attracting passive candidates.

Thoughts by Bruno Gavino

Bruno Gavino is the CEO of Codedesign, a Lisbon-based digital marketing agency, with offices in Boston, Singapore, and Manchester (UK). He plays a pivotal role in shaping the agency's growth and direction, particularly in the realm of digital marketing. Codedesign has built a strong team of dedicated professionals, including marketers, developers, and creative thinkers, with a mission to help businesses grow online. 

Bruno's expertise extends to various aspects of digital marketing, and he has been active in sharing his insights on the impact of significant global events on the digital marketing landscape.  His contributions to the field extend beyond his role at Codedesign. Bruno Gavino is known for his broad perspective on digital strategies and innovative solutions that drive the company's vision. 

Follow Bruno Gavino on Linkedin


Codedesign is a digital marketing agency with a strong multicultural and international presence, offering expert services in digital marketing. Our digital agency in Lisbon, Boston, and Manchester enables us to provide market-ready strategies that suit a wide range of clients across the globe (both B2B and B2C). We specialize in creating impactful online experiences, focusing on making your digital presence strong and efficient. Our approach is straightforward and effective, ensuring that every client receives a personalized service that truly meets their needs.

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