Top 5 digital marketing ideas for Health Insurance.

Health Insurance Digital Marketing.

It's better to have health insurance and not need it than to need it and not have it.

It's true; although it can shock us, the reality is that health insurance is our best protector against any difficulties we may have.

In fact, according to a report by the independent risk management company Milliman, 31% of users had a higher awareness of health insurance. However, experts think that this will decrease as COVID eases.

Even so, we know that health is not a game issue, so these healthcare services have become vital for us. So, in search of helping more clients acquire your insurance policy, we share five digital marketing ideas that will help you rise in this article.

Let's keep reading! 

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Provide free quotes on your website

While "free quotes" may sound like a waste of money for some business owners, it's a great way to generate more earnings.

First, free quotes are an excellent way to present the resume of your healthcare company. With a good speech and being empathetic, you'll be able to convince clients that their best option is to hire your services in the face of any mishap that may arise.  After this, clients get a preview of what they can obtain and check if they can afford your policy.

When you promote interaction with free quotes, customers will perceive you as a more reliable company, knowing that you won't surprise them with any price or extra charge.

Even "free quotes" can be the best way to start building an email list since you can place the free quotes button on your website, and by doing so, you redirect your customers to fill out the form with their contact information. Once you have built your email list, you'll have another excellent means of contact to keep everyone informed of your news through email marketing.

Treat each service line separately.

As a health insurance company, you have many subcategories: Medicare, Individual and Group. Now, all of these three services are for different publics. Because of it, you have to promote them with other strategies that align with all the different audiences and specific demographic needs.

If you're using a PPC platform like AdWords, you must protect your business's name because competitors could bid on your brand and use it for their ads in an attempt to distract customers who search for your name. 

Nevertheless, we must point out that using your business name as a keyword is wise as it separates you from other health insurance companies. 

In addition, in the case of clients of insurance companies, they all tend to search for the companies by their specific name since they all carry out a previous study to verify which of these best suits their needs, as we mentioned.

Health Insurance.

Start a blog

It often happens that when we have a strange pain in the stomach or an unusual symptom, we go directly to Google to ask what is causing the discomfort - we do not go to a healthcare professional who could provide us with health insurance. What happens to us when we see the results? Total panic! After researching the causes of this strange pain, the blogs tell us that it must be incurable cancer and that it is most likely that we are two days away from dying.

TOTAL PANIC! But wait, that blog was probably written by a person who is not a health expert, and even, probably, your pain is due to the burritos you ate yesterday—nothing to worry about.

According to The Telegraph, in 2019, "Dr. Google" received 70,000 search queries every minute related to health topics, giving a total of 1 billion daily searches.

Unfortunately, the internet is full of misinformation, so people aren't getting the real answers - although truth be told, we shouldn't look for health answers in a search engine, going straight to a professional.

So much has been the demand for health questions that Google itself has sought to obtain all its confirmed information to provide accurate answers to all these questions, but then, why doesn't your company also do it through a blog?

Blogs are excellent tools to provide valuable content to your audience, which generates several benefits in your digital marketing that will grow your business.

The idea is to partner with experts who can write about the topic and do keyword research on what they are asking the most. Point out how having insurance is the best protector for all your readers, and you will see how the need to be protected will make them want to contact you.

Among other benefits you get from having a blog are:

• Increased Traffic
• Build Brand Visibility
• Build Brand Trust
• Become an Industry Thought Leader

Source: YouTube.

Don't focus on Demographics only. Pay attention to Psychographics.

In a PatientBond article, we found an exciting and common way to segment our audiences, and that is through psychographics.

While demographics like age or gender are significant, we can't assume that all women of 25 to 34 are the same; every person has their world, but in their particular universe, they can fit into a buyer persona or an archetype if you like.

Archetypes or buyer personas are a group of characteristics people tend to have regarding their values, attitudes, and what they care about the most about their physical health.

While in the idea before, we said that segmenting is key for insurance companies, this is another segmentation you should do because it can even help you to readapt your covers to a more specific audience.

In the article, PatientBond groups these buyer personas into 5:

1. Self-Achievers: These are the most proactive users when it comes to healthcare, and they are willing to pay anything to be as healthy as possible. According to the blog post, they represent 19% of the audience.
2. Balance seekers: Like self-achievers, they want to find a balance between their personal life and health. They are open to new ideas and treatments for their personal wealth, defining success by how they feel. They represent 17% of the audience.

• Priority jugglers: In this category, we can include parents since this type of client maneuvers between all their responsibilities and the family's health, so healthcare is vital in any emergency. The welfare of their family, whether children, parents or other members, is the most important thing, and they are part of 18% of the audience.
• Direction Takers: These groups use physicians as their most credible resource for healthcare needs. They want guidance and direction but may not always follow doctors' advice because they are too busy to follow all the daily routines. They represent 15% of the audience.
• Willful endurers: Ironically, this is the largest group paying little attention to their health. Representing 31% of the audience, these consumers only attend doctors when it is essential. Otherwise, they will continue to live their lives in the here and now. They do what they want when they want, and it is often difficult to change their bad health habits.

Once you have this sub-division, you can respecify your campaigns and diversify them for all these sub-groups within your audience.

Insurance Marketing.

Don't buy Insurance Leads.

Buying leads is a common practice for insurance, and although some may say that it works, if we see it logically, the only one who wins is the one who sells you those leads.

Whether you are just starting as an insurance company or have the time, you will know that gaining recognition and clients takes a lot of time and patience. That is why when we do not see profits grow and only our investment increases, we make decisions that are not the most appropriate, such as buying lists of leads.

But what can happen when you do this?

Look at it like this. Calling to contact someone without their prior consent can even be seen as stalking, regardless of whether you are a well-established organization. In general, whether you contact them by call or email, they are not so open to requesting insurance without having thought about it, and therefore you will not get a new client, but rather, be a reckless company.

In insurance companies, clients are more friends than just people who pay you, and you help them to be covered in case of any mishap, so your relationship with them is closer. So, even if it takes more time than you can bear, it is still better to seek out your customers organically or with paid advertising to build better ties with them.

Health Insurance.

Host Educational Webinars

In the insurance area in general, there is a need to teach agents and clients how policies work and their benefits, among other aspects that you think are important to highlight in your webinar. These events attract the attention of both new and old clients, and you can do them both live by video call or have them pre-recorded.

In your webinars, you can cover topics as diverse as "How to choose the right health insurance for you?", "How to keep your family safe with health insurance? And any other range of topics that you feel may have the potential to attract more customers to your business.

Then, converting these webinars to podcast format is another great idea to produce content for platforms like YouTube or Apple Podcasts, where you can adapt the topics of your choice so that users receive accurate and efficient information.

Final thoughts.

Although we no longer live in a world where COVID dominates us - and we are genuinely glad about it - that doesn't mean that we should let our guard down with our health. Keeping up with all our check-ups and treating any problems will give us a long life full of peace and tranquillity.

At Codedesign, we join your health insurance company to reach more clients who need your services. Contact us, and let's plan the perfect strategy for your business.

Feel free to contact us to see the unprecedented growth of your business.

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